Website Forms & AI form builder
Website forms that convert. Create with AI
ConvertFlow's AI creates on-brand website forms that convert and actually look native to your website. Embed anywhere. Launch forms as popups and landing pages. 100+ templates. AI generates fields and logic. 1-click integrations with CRMs and top website platforms.
Driving More Revenue for 10,000+ Websites & Fast-Growing Brands
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Website Form Examples
Your generic form doesn't convert. See what does:
Thousands of fast-growing brands and 10,000+ websites use ConvertFlow's website form builder to capture leads, guide buyers and personalize recommendations. See real results below.
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Key learnings from these ConvertFlow funnel case studies
Multi-step converts best
Starting a multi-step form with a survey sees as high as 52% click-through of website visitors
Uncover preferences
Segment visitors based on their personas, desired outcome and learn about their interests
Generate qualified leads
Progressive profiling collects qualifying lead info one step at a time, even if they drop off
Personalize marketing
Sync field values to power personalized email & SMS, retargeting ads and sales followup
"Must say that the entire platform is exceptional and having tested 5 others before finding ConvertFlow for our quiz - I can say with certainty that this is the best option."
How It Works
Why ConvertFlow forms convert higher
We've studied 200,000+ funnels powered by ConvertFlow. Fast-growing brands use multi-step forms to generate more leads, recommend the right products, and personalize marketing.
ConvertFlow forms help visitors and uncover insights
Multi-step forms engage visitors by offering them personalized recommendations and results based on your questions
Intrigues visitors who want to see their results
Uses conversational messaging to make it fun and helpful
Guides visitors to right place faster than searching website
Uncovers insights into shopper interests & preferences
"We recently started using ConvertFlow for quizzes and surveys. It's an excellent tool to collect zero-party data and hear from your customers."
ConvertFlow forms segment visitors down funnel paths based on answers
Multi-step surveys to ask questions to segment visitors into personalized funnel paths
Single select and multi-select questions
Progress bars visualize form funnel progress
Question branching and skip logic
Answers recorded to profile leads & shoppers
"We’ve attracted 3,328 viewers to date, had 2,047 (61.51%) conversions and another 1,696 (50.95%) completions of a 3-question survey that segments our audience."
ConvertFlow forms grow your lists and personalize your marketing
Multi-step forms grow your email & SMS subscribers lists faster by subscribing form takers to get incentives and personalized marketing
Subscribes to list in connected email provider lists
Field values segment contacts into right audiences
Funnel paths based on answers upon submission
"Helps us connect the dots between Shopify, Klaviyo and custom campaigns like quizzes, surveys..."
ConvertFlow forms personalize product recommendations and offers
Upon completing the multi-step forms, shoppers get personalized results, product recommendations and offers based on their answers
Display results and calculated scores
Product recommendations to add to cart
Visualizes cart progress to free gift or discount
Offers personalized bundles to increase order value
"...it’s allowed us to start collecting data we were not able to collect. And being able to present the SKUs that are most likely to be purchased"
ConvertFlow funnels generate qualified leads
Multi-step forms powered lead qualification using field values and contact info. Funnel leads to the right path, calendars and sales sequences.
Collect contact info like email, phone, name etc.
Field values synced to CRM profile
Display the right calendars based on qualifiers
Lead routed automatically using conditions & scores
"With ConvertFlow, we can change what new leads see after filling out the form based on the answers they gave us. It’s like a chatbot, minus the annoying parts."
Website form templates
Save time and effort by choosing the perfect template from our growing library
Forms native to your website
Launch on a custom landing page domain. Or add your ConvertFlow form anywhere on your website using a simple embed code. Launch forms as a popup targeted to the right visitors, excluding returning subscribers.
Form Landing Pages
Link to hosted page for your forms
Popup Forms
Target popup forms on your website
Slide-Up Forms
Promote your form politely
Full-Screen Forms
Display forms as full-width sections or popups on your site
Flexible form embeds
Embed forms within site content
Sidebar Forms
Embed forms alongside site content
AI that builds and optimizes website forms for you
Use ConvertFlow's AI to quickly create on-brand website forms and fully custom funnels. Use AI to measure performance and generate A/B split-tests to run with your approval.
Build with freedom
Add as much content to your website form as you want with drag-and-drop elements
Designed for mobile
Your forms are automatically optimized for mobile & desktop
Pre-built sections
We've done 99% of the design work for you. Build swiftly by adding pre-built sections
Unlimited funnel steps
Add as many form steps, paths and outcomes as you'd like
Sell products
Connect an ecommerce platform like Shopify, display your products, and drive shoppers to purchase from your forms
Publish in a click
Publish your forms as landing pages on your custom domain, on Shopify, Wordpress, or any CMS with an embed code
Sync fields to CRMs
Capture leads, sync contact info, map custom fields, trigger events & actions in CRMs
Multi-step logic
Personalize multi-step form paths based on field values and more
Conditional content
Show different content to each visitor based on their field values
A/B split-testing
Run split-tests to experiment with your form to reduce dropoff, increase leads and sales
Optimize with AI
ConvertFlow's AI analyzes your form results, generates split-tests and builds forms for you. Upload from Claude etc
Multi-site management
Manage website forms for multiple sites. Invite your team and clients to collaborate
“I really like ConvertFlow's drag and drop builder. It allows someone with little design experience to quickly build landing pages, popups, and many other lead capture tools. It also allows for lots of customizability."
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Website forms that personalize content
Add conditional logic and show personalized content based on form field values. Or use AI to automatically personalize.
Product recommendations
Recommend the right products based on field values
Conditional logic
Add conditional logic to personalize recommendations & funnel paths
Personalize content
Use merge tags to display their name, answers, scores etc. Use AI to generate content with a prompt
Conditional content blocks
Conditionally show content based on logic to educates shoppers and add context to recommendations
Best-in-class integrations with your favorite tools
No more waiting on developers. ConvertFlow seamlessly integrates your website forms with your CRM, ecommerce platform and analytics. Sync contact fields, automate actions, showcase products, fire conversion pixels and track events.
Plus, many more integrations
Generate leads
Sync contacts into your CRMs. Add contacts to lists and audiences. Verify real emails and phones.
Map custom fields to CRMs
Map custom fields to CRM integrations without code. Or push via Zapier, webhooks or JS API.
Segment your contacts
Use conditional logic to route your leads into the right segments and sales sequences in your CRM.
Stream funnel events
Report on your funnels in ConvertFlow and GA4. Stream events to tag managers & scripts.
ActiveCampaign Form Builder — Build & Sync
Build ActiveCampaign forms with multi-step logic, conditional automation routing and A/B testing. Syncs contacts, custom fields and tags into ActiveCampaign.
Attentive Form Builder — Grow Your SMS List
Build Attentive forms that subscribe shoppers to your sign-up unit with quiz answers mapped to custom attributes. Multi-step, conditional and A/B tested.
Attio Form Builder — Capture & Qualify
Build lead capture forms that create Attio records with qualifying answers attached. Multi-step logic, conditional routing and A/B testing, no developer needed.
beehiiv Form Builder — Grow Your Newsletter
Build beehiiv forms that subscribe readers to your publication with tags and custom fields attached. Multi-step, conditional, and A/B tested.
Blueshift Form Builder, Examples & Templates
Build Blueshift forms in minutes. 100+ templates. 1-click integrations.
Brevo Form Builder — Build & Sync
Build Brevo forms with multi-step logic, product recommendations and A/B testing. Connects with your Brevo API v3 key and syncs contact attributes and lists.
Campaign Monitor Form Builder — Build & Sync
Build Campaign Monitor forms with multi-step logic, product recommendations and A/B testing. Connects with your Client ID and API key, syncs fields and lists.
ConvertKit Form Builder — Build & Sync
Build ConvertKit forms with multi-step logic, conditional tagging and A/B testing. Connects with your API Secret and syncs custom fields, tags and sequences.
Cordial Form Builder — Capture & Sync
Build Cordial forms that create contacts, set subscription status and trigger automations. Multi-step logic and A/B testing, without waiting on developers.
Customer.io Form Builder — Capture & Track
Build Customer.io forms that write attributes and track events on submit. Multi-step logic, conditional segmentation and A/B testing, without waiting on devs.
Dotdigital Form Builder, Examples & Templates
Build Dotdigital forms in minutes. 100+ templates. 1-click integrations.
Drip Form Builder — Build & Sync
Build Drip forms with multi-step logic, product recommendations and A/B testing. Connects over OAuth and syncs custom fields, tags and workflows into Drip.
Emarsys Form Builder, Examples & Templates
Build Emarsys forms in minutes. 100+ templates. 1-click integrations.
GetResponse Form Builder — Build & Sync
Build GetResponse forms with multi-step logic, product recommendations and A/B testing. Syncs custom fields, campaigns and tags. Includes the double opt-in fix.
GoHighLevel Form Builder — Build & Sync
Build GoHighLevel forms with multi-step logic, conditional routing and A/B testing. Syncs contacts, custom fields and workflow triggers into your GHL location.
Google Analytics Form Tracking — Events & Attribution
Track form views, starts and submissions in Google Analytics — with conversion events on submit, UTM capture into your CRM, and per-question drop-off reporting.
HubSpot Form Builder — Build & Sync
Build HubSpot forms with multi-step logic, conditional workflow routing and A/B testing. Connects over OAuth and syncs contact properties straight into HubSpot.
Intercom Form Builder — Capture & Tag
Build Intercom forms that create contacts, apply tags, track events — and trigger the Messenger on submit, so qualified leads go straight into a conversation.
Iterable Form Builder, Examples & Templates
Build Iterable forms in minutes. 100+ templates. 1-click integrations.
Keap Form Builder — Capture & Sync
Build Keap forms with multi-step qualification, conditional tagging and A/B testing. Connects over OAuth and syncs custom fields, tags and action sets into Keap.
Klaviyo Form Builder — Build & Sync
Build Klaviyo forms with multi-step logic, product recommendations and A/B testing. Connects over OAuth and syncs profile properties straight into Klaviyo.
Listrak Form Builder, Examples & Templates
Build Listrak forms in minutes. 100+ templates. 1-click integrations.
Mailchimp Form Builder — Build & Sync
Build Mailchimp forms with multi-step logic, product recommendations and A/B testing. Connects over OAuth and syncs merge fields, tags and groups into Mailchimp.
Maropost Form Builder, Examples & Templates
Build Maropost forms in minutes. 100+ templates. 1-click integrations.
MoEngage Form Builder, Examples & Templates
Build MoEngage forms in minutes. 100+ templates. 1-click integrations.
Ometria Form Builder, Examples & Templates
Build Ometria forms in minutes. 100+ templates. 1-click integrations.
Omnisend Form Builder — Build & Embed Omnisend Forms
Build Omnisend forms with multi-step logic, product recommendations and A/B testing. Syncs contacts, tags and custom fields straight into Omnisend. 100+ templates.
Ontraport Form Builder — Build & Sync
Build Ontraport forms with multi-step logic, conditional campaign routing and A/B testing. Syncs contacts, custom fields and tags straight into Ontraport.
Ortto Form Builder — Build & Sync
Build Ortto forms with multi-step logic, product recommendations and A/B testing. Syncs custom fields, lists and segments. Includes the account region gotcha.
Postscript Form Builder — Grow Your SMS List
Build Postscript forms that collect SMS opt-in properly and subscribe people to keyword campaigns. Multi-step, conditional, with A/B testing.
Sailthru Form Builder, Examples & Templates
Build Sailthru forms in minutes. 100+ templates. 1-click integrations.
Salesforce Form Builder — Capture & Sync
Build Salesforce lead capture forms with multi-step qualification and A/B testing. Connects over OAuth, maps to Salesforce fields, supports Person Accounts.
Segment Form Builder — Traits & Events
Build forms that push profile traits and conversion events into Segment, then fan out to every destination on your source. No developer required.
Sendlane Form Builder — Build & Embed Forms
Build Sendlane forms with multi-step logic, real-time email validation and A/B testing. Syncs contacts, lists, tags and custom fields straight into Sendlane.
Shopify Form Builder — Multi-Step & Synced
Build Shopify forms that match your brand, ask qualifying questions across steps, and sync to Klaviyo, Postscript or your CRM. No theme editing required.
Shopify Contact Form Builder, Templates & Examples
Build your Shopify contact form with 100+ templates and 1-click integrations integrations
Tatango Form Builder — SMS Opt-in Capture
Build Tatango forms that collect SMS opt-in with the consent model you need — single, double, with or without confirmation — and segment subscribers on submit.
WordPress Form Builder — One Script, No Plugin
Build WordPress forms without another plugin — one script, multi-step logic, and targeting by post, page or category. Syncs to your email platform or CRM.
Yotpo Forms — Capture Backed by Reviews
Pair your lead capture forms with Yotpo reviews. Show filtered, matched proof beside the form and A/B test what it does to completion rate.
Zapier Form Builder — Send Submissions Anywhere
Build forms that send submissions through Zapier to thousands of apps — spreadsheets, project tools, Slack or internal systems — with clean, mappable field data.
Report on website form performance and run A/B split-tests
Get to know visitors based on their answers, report on the performance of your forms, measure dropoff rates, attribute revenue to answers, and run A/B split-tests easily.
Form dropoff reports
See how many people saw, converted and completed your forms, as well as where people dropped off.
Split-test your forms
Split website form traffic between multiple variants to experiment messaging and design.
Survey and quiz reports
Survey and quiz reports show you what percentage of people selected specific responses.
Built-in attribution reporting
Attribute orders, revenue and AOV to form fields and product selections.
Advanced features for high-performance website forms
ConvertFlow's website form builder is a full solution for managing your entire conversion funnel. Explore more advanced features you can use to save time and enhance performance.
Forms
Grow your list & collect contact data using powerful forms
Quizzes
Quiz shoppers to make personalized recommendations
Funnel Logic
Guide visitors through funnel paths based on answers and activity
Add To Cart
Add multiple products to cart from products feed and heros
Landing Pages
Create landing pages and sales pages
Sticky Bars
Sticky bars are banners that appear from the top or bottom of the page
Embeds
Embed forms, buttons, and sections
Secured Custom Domains
Display your landing pages on HTTPS custom domains
Custom Scripts Manager
Add custom HTML, CSS, javascript and pixels.
Contact Segmentation
Segment contacts into email and SMS campaigns
Funnel Conversion Reports
Report on your funnels from one dashboard
A/B Split-Testing
Allocate traffic percentages between variants to experiment
Product Recommendations
Conditionally recommend products to shoppers
Verify Email & Phone
Real-time email & phone verification form fields
Form Submission Profiles
Review contact profiles of form submissions
UTM Source Reports
Capture UTMs to contact form fields for reporting
Saved Template Library
Save templates for pages, campaigns and content
Website Personalization
Website personalization for visitor and contact segments
Events Stream
Stream events to GA4, tag managers, APIs and custom scripts
Multi-Variate Experiments
Go beyond A/B testing with multi-variate experiments
Campaign Scheduling
Set and forget scheduled campaigns for your site
Multi-Site
Manage for multiple websites from one account
Team Permissions
Invite team members with role-based permissions
Custom Webhooks
Build custom integrations by adding custom webhooks to ConvertFlow.
Funnel Scoring
Calculate funnel scores based on their answers. Save to CRM.
Consent Checkboxes
Pre-configured checkboxes to collect marketing and privacy consent.
Email Validation
Prevent fake emails & phone numebrs from submitting.
Scheduled Campaigns
Orchestrate and schedule multiple campaigns on your website.
Export to CSV
Filter your form submissions and bulk export them to CSV.
Progressive Profiling
Never ask for the same info twice. Pre-fills fields and optionally hide them.
AI Agent
Vibe build funnels quickly with AI chat in the builder. Ask the agent for stats and ideas to test.
MCP
Add ConvertFlow to any AI agent that supports custom MCP connectors
“Having ConvertFlow on my site feels like having secret superpowers. I can segment audiences, use text merge fields to personalize pages with the user's name. It can show an offer to a user who hasn't seen it, and hides it if the user has."
Website forms are just one tool in ConvertFlow's full funnel platform.
Landing Pages
Drive traffic to focused landing pages that sell products
Popups
Grow your email & SMS list faster with targeted popups
Quizzes
Guide shoppers to recommended products using quiz funnels
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Forms
Collect more contact fields using multi-step forms
Surveys
Survey visitors to gather valuable customer insights and segment your audience
A/B Split Tests
Split-test to find the offers & messaging that converts
Upsells & Cross-Sells
Boost sales with 1-click cart upsells and post-purchase offers for shoppers
Browse Abandonment
Boost checkouts by engaging shoppers before they leave
Funnel Analytics
Get conversion funnel analytics and multi-step A/B tests results all from one dashboard.
Landing Page Hosting
Host, launch & optimize high-converting landing pages
Client Funnels
Build quiz funnels, landing pages & popups for your clients
Real-Time Email & SMS Field Validation
Block fake email and phone leads in real time
Forms made for powering your website's converison funnel
Most form builders aren't made to look and work natively with your website
"ConvertFlow has the tools, the support, and the team we need to help RV dealerships connect with more shoppers and move more units. It's become core to how we build for our dealer clients... We're sitting at like 10x average lead increase. ConvertFlow support and constant development of AI features have cut down our time by about half since we started."
"We built product recommendation quizzes in ConvertFlow that dynamically recommend the right products from our Shopify store: helping customers find the right door product and size, which was something they seriously struggled with. We also use Klaviyo to retarget quiz takers, which keeps them moving through the funnel. The quizzes converted at 5.27%, over 5x our overall site conversion rate. In the last 90 days alone, ConvertFlow attributed over $135K in revenue with a 38% lift in AOV. It's been one of the highest-impact tools in our stack."
"What excites me most is that we've barely scratched the surface of this platform's capabilities. ConvertFlow will remain an invaluable partner as we scale our luxury bedding and bath business throughout 2026 and beyond."
Frequently Asked Questions
Describe the form you need and ConvertFlow's AI builds it — fields, validation, and conditional logic included. Then customize the design to match your brand and embed it on any website with a single snippet, or launch it as a popup or landing page. No developer required.
Yes. ConvertFlow forms embed on any website with one JavaScript snippet, including Shopify, WordPress, Webflow, Squarespace, and Wix. You can also launch the same form as a popup, a sticky bar, a hosted landing page, or a standalone link — without rebuilding it.
ConvertFlow forms sync submissions to HubSpot, Salesforce, Klaviyo, Mailchimp, and ActiveCampaign, plus anything else via Zapier or webhooks. Custom field mapping puts answers on the right contact properties, and conditional routing sends enterprise inquiries to sales while self-serve signups go to a nurture sequence.
Yes. You can build and launch forms on the free plan with no credit card and no time limit. Paid plans start at $29/month for scaling analytics and connecting newsletter platforms. CRM integrations like HubSpot and Klaviyo unlock on the $99/month Prime plan. Advanced personalization is available on the Pro plan at $299/m with a 1 month free trial and white-glove onboarding.
Launch a funnel in minutes
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