Driving More Revenue for 60,000+ Websites & Fast-Growing Brands
What Is A Quiz Funnel?
Winning brands grow faster with quiz funnels
We've studied 200,000+ funnels powered by ConvertFlow. Fast-growing brands use quiz funnels to generate more leads, recommend the right products, and personalize the shopping experience.
Quiz funnels are questionnaires that help visitors and uncover insights
Quizzes engage visitors offering them personalized recommendations and results based on your questions
Intrigues visitors who want to see their results
Uses conversational messaging to make it fun and helpful
Guides visitors to right place faster than searching website
Uncovers insights into shopper interests & preferences

"We recently started using ConvertFlow for quizzes and surveys. It's an excellent tool to collect zero-party data and hear from your customers."


Quizzes segment visitors down funnel paths based on answers
Quizzes use multi-step surveys to ask questions to segment visitors into personalized funnel paths
Single select and multi-select questions
Progress bars visualize quiz progress
Question branching and skip logic
Answers recorded to profile leads & shoppers
"We’ve attracted 3,328 viewers to date, had 2,047 (61.51%) conversions and another 1,696 (50.95%) completions of a 3-question survey that segments our audience."

Quiz funnels grow your lists and personalize your marketing
Quizzes grow your email & SMS lists faster by subscribing quiz takers to get incentives and personalized marketing
Subscribes to list in connected email provider lists
Quiz answers segment contacts into right audiences
Funnel paths based on answers upon submission

"Helps us connect the dots between Shopify, Klaviyo and custom campaigns like quizzes, surveys..."

Quiz funnels personalize product recommendations and offers
Shoppers get personalized quiz results, product recommendations and offers based on their answers
Display quiz results and calculated scores
Product recommendations to add to cart
Visualizes cart progress to free gift or discount
Offers personalized bundles to increase order value
"...it’s allowed us to start collecting data we were not able to collect. And being able to present the SKUs that are most likely to be purchased"

Quiz funnels generate qualified leads
Qualify leads using quiz answers and contact info. Funnel leads to the right forms, calendars and sales sequences.
Collect contact info like email, phone, name etc.
Quiz answers and custom fields synced to CRM profile
Display the right calendars based on qualifiers
Lead routed automatically using conditions & scores

"With ConvertFlow, we can change what new leads see after filling out the form based on the answers they gave us. It’s like a chatbot, minus the annoying parts."

Adding your quiz to your site
Share link to your quiz funnel, add your quiz funnel anywhere on your website using a simple embed code, or target your quiz as a popup that triggers at the perfect time.

Quiz Landing Pages
Link to hosted page for your quiz

Quiz Popups
Target quiz popups on your website

Quiz Slide-Ups
Promote your quiz politely

Quiz Sections
Display quizzes as sections on your site

Quiz Content Embeds
Embed quizzes within site content

Sidebar Quizzes
Embed quizzes alongside site content
Quiz funnel templates
Save time and effort by choosing the perfect template from our growing library
Quiz Funnel Results
See why quiz funnels work for these brands
Thousands of fast-growing brands and 50,000+ websites use ConvertFlow's funnel builder to guide shoppers, generate leads and personalize recommendations. See real results below.
Key learnings from these ConvertFlow case studies
Quizzes interest shoppers
Quiz campaigns see as high as 52% click-through rates of shoppers starting the quiz.
Uncovers shopper interests
Segments shoppers based on the desired outcomes that your products can deliver.
Presents a tailored offer
Increases AOV by recommending personalized product bundles and offers based answers.
Personalizes marketing
Quiz answers power personalized email & SMS marketing, retargeting ads, and sales follow-up.
"Must say that the entire platform is exceptional and having tested 5 others before finding ConvertFlow for our quiz - I can say with certainty that this is the best option."

Build on-brand quiz funnels, without developers or coding
Use ConvertFlow's funnel builder to quickly create on-brand, mobile responsive quiz funnels.
Build with freedom
Add as much content to your quiz funnel as you want with drag-and-drop elements

Designed for mobile
Your quiz funnels are automatically optimized for mobile & desktop

Pre-built sections
We've done 99% of the design work for you. Build swiftly by adding pre-built sections

Unlimited funnel steps
Add as many quiz funnel steps, paths and outcomes as you'd like

Sell products
Connect an ecommerce platform like Shopify, display your products, and drive shoppers to purchase from your quizzes

Publish in a click
Publish your quizzes to your own domain, or directly to Shopify, Wordpress, or any CMS

Generate leads
Record quiz answers, sync lead data, map custom fields, trigger events & actions in tools

Quiz funnel logic
Personalize quiz funnel paths based on quiz answers and more

Conditional content
Show different content to each visitor based on their quiz answers

Split-testing
Run split-tests to experiment with your quiz funnel to increase leads and sales

Performance
Lightweight and optimized for fast-load speeds, using the same CDN as Shopify

Multi-site
Manage quiz funnels for multiple sites. Invite your team and clients to collaborate

“I really like ConvertFlow's drag and drop builder. It allows someone with little design experience to quickly build landing pages, popups, and many other lead capture tools. It also allows for lots of customizability."
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Personalized quiz funnel results
Show personalized content based on answer, recommends products automatically using AI, or add logic to make the perfect personalized recommendation every time
AI product recommendations
Automatically recommend products based on quiz answers using AI
Conditional logic
Add conditional logic to personalize recommendations & funnel paths
Personalized for contacts
Personalize content for contacts using merge tags that display their name, answers, quiz score & more
Conditional content blocks
Conditionally show content based on logic to educates shoppers and add context to recommendations

Best-in-class integrations with your favorite tools
No more waiting on developers. ConvertFlow seamlessly integrates your funnels with your website, ecommerce platform, marketing CRMs and analytics. Showcase products, sync contact fields, automate actions, fire pixels and track events.

Plus, many more integrations
























Generate leads
Add contact forms to your quiz funnel to generate leads. Sync contact fields into your CRMs.
Sync quiz answers to CRMs
Map quiz answers to your CRM custom fields effortlessly, without custom code or Zapier.
Segment your contacts
Use logic to route your leads into different contact segments in your email & SMS marketing tools.
Stream funnel events
Report on your funnels in ConvertFlow and GA4. Stream events to tag managers & scripts.

Report on quiz performance and run experiments
Get to know shoppers based on their answers, report on the performance of your funnels, attribute revenue & AOV to selections, and create split-testing experiments effortlessly.
Conversion rate reports
See how many people saw, converted and completed your quizzes, as well as where people dropped off.
Split-test your quiz funnels
Split quiz taker traffic between multiple variants to experiment messaging and design.
Survey and quiz reports
Survey and quiz reports show you what percentage of people selected specific responses.
Built-in attribution reporting
Attribute orders, revenue and AOV to quiz answers and product selections.
Advanced features for high-performance quiz funnels
ConvertFlow's quiz funnel builder is a full solution for managing your quiz. Explore more advanced features you can use to save time and enhance performance.
Forms
Grow your list & collect contact data using powerful forms
Quizzes
Quiz shoppers to make personalized recommendations
Funnel Logic
Guide visitors through funnel paths based on answers and activity
Add To Cart
Add multiple products to cart from products feed and heros
Landing Pages
Create landing pages and sales pages
Sticky Bars
Sticky bars are banners that appear from the top or bottom of the page
Embeds
Embed forms, buttons, and sections
Secured Custom Domains
Display your landing pages on HTTPS custom domains
Custom Scripts Manager
Add custom HTML, CSS, javascript and pixels.
Contact Segmentation
Segment contacts into email and SMS campaigns
Funnel Conversion Reports
Report on your funnels from one dashboard
A/B Split-Testing
Allocate traffic percentages between variants to experiment
Product Recommendations
Conditionally recommend products to shoppers
Verify Email & Phone
Real-time email & phone verification form fields
Form Submission Profiles
Review contact profiles of form submissions
UTM Source Reports
Capture UTMs to contact form fields for reporting
Saved Template Library
Save templates for pages, campaigns and content
Website Personalization
Website personalization for visitor and contact segments
Events Stream
Stream events to GA4, tag managers, APIs and custom scripts
Multi-Variate Experiments
Go beyond A/B testing with multi-variate experiments
Campaign Scheduling
Set and forget scheduled campaigns for your site
Multi-Site
Manage for multiple websites from one account
Team Permissions
Invite team members with role-based permissions
Custom Webhooks
Build custom integrations by adding custom webhooks to ConvertFlow.
Funnel Scoring
Calculate funnel scores based on their answers. Save to CRM.
Consent Checkboxes
Pre-configured checkboxes to collect marketing and privacy consent.
Email Validation
Prevent fake emails & phone numebrs from submitting.
Scheduled Campaigns
Orchestrate and schedule multiple campaigns on your website.
Export to CSV
Filter your form submissions and bulk export them to CSV.
Progressive Profiling
Never ask for the same info twice. Pre-fills fields and optionally hide them.
“Having ConvertFlow on my site feels like having secret superpowers. I can segment audiences, use text merge fields to personalize pages with the user's name. It can show an offer to a user who hasn't seen it, and hides it if the user has."
Quizzes are just one tool in ConvertFlow's all-in-one funnel builder.
Landing Pages
Drive traffic to focused landing pages that sell products

Popups
Grow your email & SMS list faster with targeted popups

Quizzes
Guide shoppers to recommended products using quiz funnels
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Forms
Collect more contact fields using multi-step forms

Surveys
Survey visitors to gather valuable customer insights and segment your audience

A/B Split Tests
Split-test to find the offers & messaging that converts

Upsells & Cross-Sells
Boost sales with 1-click cart upsells and post-purchase offers for shoppers

Browse Abandonment
Boost checkouts by engaging shoppers before they leave

Quizzes made for powering your sales funnel
Unlike ConvertFlow, most quiz and surveys tools aren't made to power your sales funnel

In its core you have the CDP which helps us connect the dots between Shopify, Klaviyo and custom campaigns like quizzes, surveys, etc. On the other hand, you have this front-end builder with some good landing page and popup templates to start from... I believe ConvertFlow will be the next big thing in the development of Shopify ecosystem
"ConvertFlow is one of the most powerful and capable pop-ups, surveys, and landing page tools out there. It provides a lot of customizations, which is hugely helpful in tailoring it to the way you want it to behave. We use it for our Shopify stores for different countries and in different languages. It can always provide us the flexibility to customize it based on what we need. And the built-in A/B test capability just makes running tests so much easier and enables the marketing team to make changes on the fly based on real-time metrics without creating a workload for the web developers."
"ConvertFlow has been an invaluable tool for us. It's flexibility has allowed us to use it for way more than just a simple pop-up to collect emails and phone numbers. We've used it for surveys, review generation and even specific cart-based messaging that's unique to each user. With their HubSpot integration we've been able to easily segment users and target messaging. Whenever we've had an issue or question their support has quickly responded, and their development team has even made changes to fit our specific needs. Would definitely recommend ConvertFlow to any store that is in need of a great lead gen tool with excellent support!"