Quiz Funnel Software

Launch quiz funnels that personalize marketing & recommend products

ConvertFlow has everything you need to launch quiz funnels on your website that guide shoppers to products. No-code builder. Turn-key integrations. Lots of templates.

No credit card required • 5 minute setup
Capterra badge for best quiz funnel software
G2 High Performer 2023
Star ratings
4/5 – Voted Capterra Favorite For Lead Capture Software. G2 2023 High Performer.
ConvertFlow Quiz Funnel Builder

Driving faster growth for 20,000+ marketing teams AND industry-leading companies

Nectar Sleep
Resident Home logo
Numan logo
Eisenberg logo
Quiz Funnel Inspiration

Want to see how successful brands use quiz funnels to grow revenue?

We studied 100,000+ ConvertFlow campaigns launched on 20,000+ websites and found that this is how ecommerce marketers are using quizzes to drive more revenue.

Travel quiz landing page example

Guide shoppers using interactive quizzes on your site

Give your shoppers a faster way to find the right products with personalized recommendations based on their quiz answers and results.

Displays as a popup after X seconds
Intrigues visitors who want to see their results
Uses conversational messaging to drive action

Segment based on answers and learn about shopper interests

Segment shoppers using quiz answers to drive more personalized email & SMS campaigns. Then report on your quiz to get insights into shopper interests.

Quiz answer gets synced to CRM custom field
Answer is recorded for audience insights
Progress bars are used to visualize quiz progress
Shop quiz funnel builder example
Lead generation quiz funnel software

Grow your email & SMS list by adding forms to your quizzes

Turn quiz takers into subscribers by gating their quiz results behind a list subscribe form. Entice them with discount codes and special offers.

Can collect contact info like email, phone, name etc.
Previous quiz answers are synced to CRM upon opt-in
Jump to quiz outcomes based on scores and answers

Display results with personalized product & bundle recommendations

Show shoppers their quiz results and make them personalized offers based on their answers, quiz scoring and product interests.

Quiz score calculated using answers
Show personalized offers based on results
Add to cart directly from quiz results
Recommendation quiz builder

“The multi-step forms are priceless”
“ConvertFlow has a lot of muscle, while remaining light and fairly easy to work with. Support is great, and clear, when you do get stuck. The multi-step forms are priceless and a friendly way to convert. We get more leads with them than with normal static forms. The personalisation targeting works really well, too."
Read story →

Carolyn W.
Marketing Director
Quiz Funnel Placements

Display quizzes anywhere on your site, or link to a quiz landing page

Display your quizzes anywhere on your website as popups, embedded CTAs, sticky bars or as linkable landing pages, without waiting on developers.

Quiz Funnel Templates

Quiz templates ready to launch

Save time and effort by choosing the perfect quiz template from our growing library—all ready to customize and launch.

Quiz Funnel Results

See why quiz funnels increased conversions for these websites

Thousands of fast-growing consumer brands and 20,000+ websites use ConvertFlow's quiz funnel builder to grow their email & SMS list and drive sales. See real results below.

Key learnings from these ConvertFlow case studies:

Quizzes interest shoppers

Quiz campaigns see as high as 52% click-through rates of shoppers starting the quiz.

Uncover shopper interests & goals

Ask questions that help you segment shoppers based on the desired outcomes that your products can deliver.

Quickly present a tailored offer

Keep up the momentum by immediately suggesting the right product bundles based on their quiz results.

Personalize your marketing

Use quiz results and answers to power personalized email marketing, SMS and advertising campaigns.

“61.51% conversions”
“We’ve attracted 3,328 viewers to date, had 2,047 (61.51%) conversions and another 1,696 (50.95%) completions of a 3-question survey that segments our audience." Read story →

Christian Wiles
Marketer, AutomateToday.com
Quiz Funnel Builder

Build on-brand quiz funnels, without developers or coding

Use ConvertFlow's funnel builder to quickly create on-brand, mobile responsive quiz funnels for your website. No code required.

Quiz builder drag-and-drop
Drag & drop elements

Add text, forms, surveys, videos, cart buttons, timers, progress bars and more.

Mobile responsive quiz funnel builder
Mobile-responsive layouts

Design quizzes just for mobile, or have it automatically mobile optimized.

Multi-step quiz funnel software
Unlimited quiz steps & outcomes

Add as many quiz questions and quiz outcomes with a builder made for multi-step.

Quiz maker merge tags personalization
Personalization merge tags

Merge tags for contact fields, shopping cart info and dynamic text replacement.

Quiz builder custom fields
Create custom forms & surveys

Add freeform, dropdown, radio, checkbox, numerical, paragraph and hidden custom fields.

Quiz funnel builder fonts
Google Fonts integration

Style your quizzes using any Google Font. Or use your website’s custom fonts.

Quiz maker sizing
Set the quiz maximum width

Create small, medium and large sized quizzes by customizing the width.

Quiz funnel software app integrations
Embed your favorite apps

Easily embed Shopify products, calendar widgets, and other apps.

“Allows for lots of customizability”
“I really like ConvertFlow's drag and drop builder. It allows someone with little design experience to quickly build landing pages, popups, and many other lead capture tools. It also allows for lots of customizability."

Chris J.
Demand Generation Manager
Quiz Targeting

Show the right quiz, to the right person, at the right time

Stop showing the same quiz campaign to every visitor. Increase conversions by showing hyper-targeted quizzes, across your website.

Lead quiz targeting example
Granular targeting rules

Target quiz popups and banners by URL, referral, geolocation, site activity, etc.

Tailor quizzes for shoppers

Target different quiz campaigns based on product interest & shopping cart.

Personalize for tracked contacts

Target quiz campaigns based on returning contact's segmentation in your CRM.

Trigger at the right time

Trigger quiz campaigns based on exit-intent, scroll, time on page, on click, etc.

“It gives us the ability to target the exact stage shoppers are at in their research”
"ConvertFlow has helped us get at least 10,000 leads that I don't believe we would have gotten otherwise... It gives us the ability to target the exact stage shoppers are at in their research, and be ready to lend a helping hand when they need it most. After all, that’s how real customer relationships are built."
Read story →

Nate Morse
Marketer, RVing Planet
Quiz Funnel Software Integrations

Launch and integrate your quizzes without coding or developers

ConvertFlow's turn-key integrations seamlessly integrate your quiz campaigns into your website and sync fields to your marketing tools.

App install. Target carts & products. Update the cart.
Install with plugin. Target content. Embed CTAs.
Select GTM containers using integration.
Sync contact segments 2-ways for personalization.
Sync contact segments 2-ways for personalization.
Sync contact segments 2-ways for personalization.
Automatically report on ConvertFlow events.
Sync contact fields and pipe event data.
Sync contact fields and pipe event data.
One fast, lightweight script

ConvertFlow uses a lightweight and compressed script tag hosted by CloudFlare's global CDN.

No-code install on your website

Add your ConvertFlow script without coding using Shopify, WordPress, Segment, and Google Tag Manager.

Sync answers to your CRM

Map quiz questions to your CRM custom fields using dropdowns.

Sync contact segments 2-ways

Sync contacts to your CRM segments, then personalize your website using those segments.

"Works with Hubspot and Segment”
“I was looking for a pop-up tool that works with Hubspot and Segment and that was easy to implement on our website. ConvertFlow was the only one. The setup is simple with drag and drop."

Alfonso S.
Hubspot Customer

“Deep integration with ActiveCampaign”
“I switched from RightMessage to ConvertFlow because of its deep integration with my email software, which is ActiveCampaign."

Tim H.
ActiveCampaign Customer

“It's the missing link for email marketing automation.”
"Drip + ConvertFlow makes expensive marketing automation like Marketo and Pardot look bad for a fraction of the price. It's the missing link for email marketing automation."

Christian Sculthorp
Drip Customer
Quiz funnel software reports & experiments dashboard
Quiz Experiments

Report on quiz performance and run experiments

Get to know shoppers based on their answers, report on the performance of your funnels, attribute revenue & AOV to selections, and create split-testing experiments effortlessly.

Conversion rate reports

See how many people saw, converted and completed your quizzes, as well as where people dropped off.

Split-test your quiz funnels

Split quiz taker traffic between multiple variants to experiment messaging and design.

Survey and quiz reports

Survey and quiz reports show you what percentage of people selected specific responses.

Built-in attribution reporting

Attribute revenue and AOV to campaigns. Identify top campaigns, landing pages, sources, UTMs, etc.

“Easy to launch and monitor my campaigns”
“Once I built my first CTA, it was easy to launch and monitor my campaign. Their support is very good and they have good tutorials. Compared to other platforms, ConvertFlow is easy and inexpensive to get lead generation insights, attribution and conversion comparison.”

Josué M.
Digital Marketing Specialist
Quiz Submissions

Get the full story on people who submit your quiz funnels

When your quiz forms are submitted, you’ll see insightful contact profiles in the ConvertFlow dashboard and via email alerts.

Contact info, custom fields and company info
Attribution fields, referral source & UTMs
Website activity and quiz funnel progress
Quiz software data contact profile

Collaborate with your team and clients

Empower your team with a conversion solution that quickly streamlines and scales your workflows using collaboration tools, multi-site tools, template tools, and more.

See More
Invite your team and clients

Assign user roles, collaborate with your team and with clients on campaigns, reporting, and more.

Manage multiple websites

Now you can manage campaigns, reports, and integrations for multiple sites and clients - all from one account.

Create your own templates

Streamline your campaign workflow by saving templates your team can launch in minutes.

Analyze & report together

Enrich and optimize your team’s strategy with conversion stats, survey data, and attribution insights.

“Now my team can add things without messing with the code, which has been fantastic."
“The CTA builder is a breeze. It wasn't long ago you had to be an advanced developer to get something that looked and worked half as good as what ConvertFlow lets you to do right out of the box." Read Story →

Sean McCabe
Founder of SeanWes.com
Advanced Quiz Software Features

Advanced features for high-performance quiz funnels

ConvertFlow's quiz funnel software is a full solution for managing your quiz campaigns. Explore more advanced features you can use to save time and enhance performance.

Advanced experiments

Go beyond A/B split-testing and create dozens of variants. Choose between cookied split-tests and round robins.

Email validation

Prevent bad email addresses from signing up with email validation. Optionally accept business emails only.

Enrich CRM with attribution data

Sync to your CRM first-touch attribution fields such landing page, opt-in URL, referral source and UTMs.

Quiz scoring & contact scoring

Score visitors based on their answers. Show them outcomes based on scores. Save their scores to CRM fields.

GDPR consent checkboxes

ConvertFlow forms have pre-configured checkboxes to collect marketing and privacy consent. Map to your CRM fields for segmentation.

Export submissions to CSV

Search and filter your contacts easily from ConvertFlow's dashboard. Bulk export them to CSV to share leads with your team and clients.

Progressive profiling

Never ask for the same info twice. ConvertFlow tracks and remembers returning visitors, pre-fills fields and optionally hides them.

Dynamic visitor segments

Define visitor segments using conditions and streamline your workflow by saving the visitor segment for future use.

Conditional skip logic for forms

Skip visitors to different steps of your forms and surveys based on their field responses, previous progress and more.

Automation paths

Skip Zapier and use ConvertFlow’s conditional actions to automate tasks in your CRM when specific conditions have been met.

Connect campaigns together

Use campaigns to trigger other campaigns, such as button-to-popup, so that you can create and display interactive conversion funnels.

Group & categorize campaigns

Streamline marketing workflows by categorizing your campaigns into groups for easier filtering.

Schedule broadcasts

Orchestrate campaigns by creating broadcast with ConvertFlow, with scheduled dates, priority levels and collective goal tracking.

Fire the right conversion pixels

ConvertFlow’s script management tools let you organize and manage custom scripts, so that you can fire conversion pixels at the right time.

Automation queues & retries

Pre-optin automations for your integrated tools will fire upon opt-in. In case your integrated CRM's API goes down, automations will retry.

“Having ConvertFlow on my site feels like having secret superpowers”
“I can segment audiences, use text merge fields to personalize pages with the user's name. It can show an offer to a user who hasn't seen it, and hides it if the user has. ConvertFlow integrates with MailChimp so that if a visitor is already subscribed to my mail list, I don't keep pestering them to sign up. I use it to offer downloads in exchange for a user's email sign-up, but if they're already subscribed, I just take them straight to the download page. ConvertFlow has well-exceeded my expectations!” Read Story →

Brad S.
Verified Reviewer on Capterra
Conversion Marketing Platform

Quizzes are just one tool in ConvertFlow's all-in-one platform

ConvertFlow has every conversion tool you need in one place. Create, personalize and launch popups, forms, quizzes and landing pages from one platform.

Why Switch To ConvertFlow

Need a survey & quiz funnel builder made for marketers?

See why 20,000+ savvy marketers ditched generic survey builders for ConvertFlow, a best-in-breed solution for visitor conversion.

Segment your audience using surveys & quizzes
Create on-brand popups for your website
Design from scratch, or use a template
Conversion rate reports
Add contacts to lists and tags in your email / SMS platform
Trigger popups on exit-intent, scroll, & delay
Embedded forms and CTAs
See reports in Google Analytics
Create multi-step forms and CTAs
Multivariate split test your campaigns
A/B test only
Trigger automations in multiple tools & conditional automation paths
Zapier required
Sticky bars and custom popup placements
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Site activity & geolocation popup targeting
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300+ conversion campaign templates
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Target popups based on contact segmentation, tags & lists data in your CRM
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Build landing pages and sales funnels
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Full-funnel content personalization, merge tags, & dynamic text replacement
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First-touch attribution data enrichment
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Invite and set permissions for team & clients
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Create and manage your own templates
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Javascript API & script/pixel management tools
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Bi-directional integration with Segment.com
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Research team studying top brands to provide inspiration, case studies & templates
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In-house conversion marketing coaches & certified partners
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“After testing dozens of potential solutions, we chose ConvertFlow”
“Opt-in forms are dumb. We wanted a tool that gave us the ability to dynamically update calls-to-action at the individual level... After testing dozens of potential solutions, we chose ConvertFlow because it was the most powerful personalization and retargeting tool available. It was a bonus that it was also the easiest to use.” Read story →

Mat O'Flynn
Founder, Drip Email Templates
Popup designer & conversion experts

Expert product support when you need it

Need help with building a campaign or a technical question? Our ConvertFlow experts are here to help. As a ConvertFlow customer, you’ll get product support over live chat and email. We’ve got your back when you need us.

“Customer service has been top-notch... quick and responsive.”
“I needed a quality solution that was easy to integrate and execute. After a thorough search, ConvertFlow came through and their customer service has been top-notch. They want my business. This software has the most value for the budget." Read Story →

Letha D.
Marketing Director