Quiz Funnel Software

Launch quiz funnels. Generate leads. Recommend products.

ConvertFlow has everything you need to launch quiz funnels that generate leads and guide shoppers to the right products. Pre-built templates. 1-click integrations. No developers needed.

Capterra badge for best quiz funnel software
Star ratings
4.9/5 – 2025 Top Rated Funnel Builder
ConvertFlow Quiz Funnel Builder
ConvertFlow Mobile Quiz Funnel Builder
Driving More Revenue for 60,000+ Websites & Fast-Growing Brands

What Is A Quiz Funnel?

Winning brands grow faster with quiz funnels

We've studied 200,000+ funnels powered by ConvertFlow. Fast-growing brands use quiz funnels to generate more leads, recommend the right products, and personalize the shopping experience.

Quiz funnels are questionnaires that help visitors and uncover insights

Quizzes engage visitors offering them personalized recommendations and results based on your questions

Intrigues visitors who want to see their results

Uses conversational messaging to make it fun and helpful

Guides visitors to right place faster than searching website

Uncovers insights into shopper interests & preferences

Product finder quiz landing page example

"We recently started using ConvertFlow for quizzes and surveys. It's an excellent tool to collect zero-party data and hear from your customers."

IGLU

Shopify Store

Shop quiz funnel builder example
Quizzes segment visitors down funnel paths based on answers

Quizzes use multi-step surveys to ask questions to segment visitors into personalized funnel paths

Single select and multi-select questions

Progress bars visualize quiz progress

Question branching and skip logic

Answers recorded to profile leads & shoppers

"We’ve attracted 3,328 viewers to date, had 2,047 (61.51%) conversions and another 1,696 (50.95%) completions of a 3-question survey that segments our audience."

Christian Wiles

Marketer, AutomateToday.com

Quiz funnels grow your lists and personalize your marketing

Quizzes grow your email & SMS lists faster by subscribing quiz takers to get incentives and personalized marketing

Subscribes to list in connected email provider lists

Quiz answers segment contacts into right audiences

Funnel paths based on answers upon submission

Personalized quiz funnel software

"Helps us connect the dots between Shopify, Klaviyo and custom campaigns like quizzes, surveys..."

getundrdog.com

Shopify Store

Product recommendation quiz builder
Quiz funnels personalize product recommendations and offers

Shoppers get personalized quiz results, product recommendations and offers based on their answers

Display quiz results and calculated scores

Product recommendations to add to cart

Visualizes cart progress to free gift or discount

Offers personalized bundles to increase order value

"23% add-to-cart rate"

"...it’s allowed us to start collecting data we were not able to collect. And being able to present the SKUs that are most likely to be purchased"

Elliot Kovac
Elliot Kovac

Retention, readysetfood.com

Quiz funnels generate qualified leads

Qualify leads using quiz answers and contact info. Funnel leads to the right forms, calendars and sales sequences.

Collect contact info like email, phone, name etc.

Quiz answers and custom fields synced to CRM profile

Display the right calendars based on qualifiers

Lead routed automatically using conditions & scores

Lead generation quiz funnel software
"It’s like a chatbot, minus the annoying parts"

"With ConvertFlow, we can change what new leads see after filling out the form based on the answers they gave us. It’s like a chatbot, minus the annoying parts."

Nick Persico

Director of Sales, Close.com

Quiz Funnel Placements

Adding your quiz to your site

Share link to your quiz funnel, add your quiz funnel anywhere on your website using a simple embed code, or target your quiz as a popup that triggers at the perfect time.

Quiz Funnel Results

See why quiz funnels work for these brands

Thousands of fast-growing brands and 50,000+ websites use ConvertFlow's funnel builder to guide shoppers, generate leads and personalize recommendations. See real results below.

Key learnings from these ConvertFlow case studies

Quizzes interest shoppers

Quiz campaigns see as high as 52% click-through rates of shoppers starting the quiz.

Uncovers shopper interests

Segments shoppers based on the desired outcomes that your products can deliver.

Presents a tailored offer

Increases AOV by recommending personalized product bundles and offers based answers.

Personalizes marketing

Quiz answers power personalized email & SMS marketing, retargeting ads, and sales follow-up.

"The entire platform is exceptional"

"Must say that the entire platform is exceptional and having tested 5 others before finding ConvertFlow for our quiz - I can say with certainty that this is the best option."

seaplussolu.com

Shopify Store

Quiz Funnel Builder

Build on-brand quiz funnels, without developers or coding

Use ConvertFlow's funnel builder to quickly create on-brand, mobile responsive quiz funnels.

ConvertFlow 3 Funnel Builder
Build with freedom

Add as much content to your quiz funnel as you want with drag-and-drop elements

Designed for mobile

Your quiz funnels are automatically optimized for mobile & desktop

Pre-built sections

We've done 99% of the design work for you. Build swiftly by adding pre-built sections

Unlimited funnel steps

Add as many quiz funnel steps, paths and outcomes as you'd like

Sell products

Connect an ecommerce platform like Shopify, display your products, and drive shoppers to purchase from your quizzes

Publish in a click

Publish your quizzes to your own domain, or directly to Shopify, Wordpress, or any CMS

Generate leads

Record quiz answers, sync lead data, map custom fields, trigger events & actions in tools

Quiz funnel logic

Personalize quiz funnel paths based on quiz answers and more

Conditional content

Show different content to each visitor based on their quiz answers

Split-testing

Run split-tests to experiment with your quiz funnel to increase leads and sales

Performance

Lightweight and optimized for fast-load speeds, using the same CDN as Shopify

Multi-site

Manage quiz funnels for multiple sites. Invite your team and clients to collaborate

“Allows for lots of customizability”

“I really like ConvertFlow's drag and drop builder. It allows someone with little design experience to quickly build landing pages, popups, and many other lead capture tools. It also allows for lots of customizability."

Chris J.

Demand Generation Manager

Personalized Quizzes
Personalized quiz funnel results

Show personalized content based on answer, recommends products automatically using AI, or add logic to make the perfect personalized recommendation every time

AI product recommendations

Automatically recommend products based on quiz answers using AI

Conditional logic

Add conditional logic to personalize recommendations & funnel paths

Personalized for contacts

Personalize content for contacts using merge tags that display their name, answers, quiz score & more

Conditional content blocks

Conditionally show content based on logic to educates shoppers and add context to recommendations

personalized quiz

Best-in-class integrations with your favorite tools

No more waiting on developers. ConvertFlow seamlessly integrates your funnels with your website, ecommerce platform, marketing CRMs and analytics. Showcase products, sync contact fields, automate actions, fire pixels and track events.

lead quiz integrations
Plus, many more integrations
Generate leads

Add contact forms to your quiz funnel to generate leads. Sync contact fields into your CRMs.

Sync quiz answers to CRMs

Map quiz answers to your CRM custom fields effortlessly, without custom code or Zapier.

Segment your contacts

Use logic to route your leads into different contact segments in your email & SMS marketing tools.

Stream funnel events

Report on your funnels in ConvertFlow and GA4. Stream events to tag managers & scripts.

quiz reporting statistics
Quiz Experiments
Report on quiz performance and run experiments

Get to know shoppers based on their answers, report on the performance of your funnels, attribute revenue & AOV to selections, and create split-testing experiments effortlessly.

Conversion rate reports

See how many people saw, converted and completed your quizzes, as well as where people dropped off.

Split-test your quiz funnels

Split quiz taker traffic between multiple variants to experiment messaging and design.

Survey and quiz reports

Survey and quiz reports show you what percentage of people selected specific responses.

Built-in attribution reporting

Attribute orders, revenue and AOV to quiz answers and product selections.

Quiz Builder Features

Advanced features for high-performance quiz funnels

ConvertFlow's quiz funnel builder is a full solution for managing your quiz. Explore more advanced features you can use to save time and enhance performance.

Forms

Grow your list & collect contact data using powerful forms

Quizzes

Quiz shoppers to make personalized recommendations

Funnel Logic

Guide visitors through funnel paths based on answers and activity

Add To Cart

Add multiple products to cart from products feed and heros

Landing Pages

Create landing pages and sales pages

Sticky Bars

Sticky bars are banners that appear from the top or bottom of the page

Embeds

Embed forms, buttons, and sections

Secured Custom Domains

Display your landing pages on HTTPS custom domains

Custom Scripts Manager

Add custom HTML, CSS, javascript and pixels.

Contact Segmentation

Segment contacts into email and SMS campaigns

Funnel Conversion Reports

Report on your funnels from one dashboard

A/B Split-Testing

Allocate traffic percentages between variants to experiment

Product Recommendations

Conditionally recommend products to shoppers

Verify Email & Phone

Real-time email & phone verification form fields

Form Submission Profiles

Review contact profiles of form submissions

UTM Source Reports

Capture UTMs to contact form fields for reporting

Saved Template Library

Save templates for pages, campaigns and content

Website Personalization

Website personalization for visitor and contact segments

Events Stream

Stream events to GA4, tag managers, APIs and custom scripts

Multi-Variate Experiments

Go beyond A/B testing with multi-variate experiments

Campaign Scheduling

Set and forget scheduled campaigns for your site

Multi-Site

Manage for multiple websites from one account

Team Permissions

Invite team members with role-based permissions

Custom Webhooks

Build custom integrations by adding custom webhooks to ConvertFlow.

Funnel Scoring

Calculate funnel scores based on their answers. Save to CRM.

Consent Checkboxes

Pre-configured checkboxes to collect marketing and privacy consent.

Email Validation

Prevent fake emails & phone numebrs from submitting.

Scheduled Campaigns

Orchestrate and schedule multiple campaigns on your website.

Export to CSV

Filter your form submissions and bulk export them to CSV.

Progressive Profiling

Never ask for the same info twice. Pre-fills fields and optionally hide them.

“Feels like having secret superpowers”

“Having ConvertFlow on my site feels like having secret superpowers. I can segment audiences, use text merge fields to personalize pages with the user's name. It can show an offer to a user who hasn't seen it, and hides it if the user has."

Brad S.

Consultant

Platform

More than just quiz funnels

Quizzes are just one tool in ConvertFlow's all-in-one funnel builder.

Landing Pages

Drive traffic to focused landing pages that sell products

Popups

Grow your email & SMS list faster with targeted popups

Quizzes

Guide shoppers to recommended products using quiz funnels

Forms

Collect more contact fields using multi-step forms

Surveys

Survey visitors to gather valuable customer insights and segment your audience

A/B Split Tests

Split-test to find the offers & messaging that converts

Upsells & Cross-Sells

Boost sales with 1-click cart upsells and post-purchase offers for shoppers

Browse Abandonment

Boost checkouts by engaging shoppers before they leave

Compare

Quizzes made for powering your sales funnel

Unlike ConvertFlow, most quiz and surveys tools aren't made to power your sales funnel

Typeform & quiz tools
Page builders
Quizzes, multi-step surveys and forms
Launch as hosted URL, embed, popup
Quiz templates
Funnel reports
Generate leads & segment contacts into lists and CRM
Trigger popups on exit, scroll & delay
Standalone opt-in forms & CTAs
See reports in Google Analytics
Connect multiple integrations
Zapier required
Conditional automations & lead routing
Zapier required
Multivariate split-test your campaigns
Email & phone validation form fields
AI product recommendations
Targeted product recommendations
Conditional content for quiz outcomes
Publish to Shopify
Target quiz by site activity, shopping cart, CRM status & geolocation
Build landing pages and sales funnels
Personalize website with quiz answers
UTM source reports
Stream funnel events to GA4, tag managers, webhooks, Zapier & more
Managed quiz funnel service
Undrdog

Shopify Store

"Helps us connect the dots between Shopify, Klaviyo and custom campaigns like quizzes, surveys, etc."

In its core you have the CDP which helps us connect the dots between Shopify, Klaviyo and custom campaigns like quizzes, surveys, etc. On the other hand, you have this front-end builder with some good landing page and popup templates to start from... I believe ConvertFlow will be the next big thing in the development of Shopify ecosystem

Frank N.

Lifecycle Marketer

"ConvertFlow is one of the most powerful and capable pop-ups, surveys, and landing page tools out there"

"ConvertFlow is one of the most powerful and capable pop-ups, surveys, and landing page tools out there. It provides a lot of customizations, which is hugely helpful in tailoring it to the way you want it to behave. We use it for our Shopify stores for different countries and in different languages. It can always provide us the flexibility to customize it based on what we need. And the built-in A/B test capability just makes running tests so much easier and enables the marketing team to make changes on the fly based on real-time metrics without creating a workload for the web developers."

Jay Vasse

Digital Marketing Manager, Cuddle Clones

"Has helped us get over 150,000+ email and SMS subscribers in the past year"

"ConvertFlow has been an invaluable tool for us. It's flexibility has allowed us to use it for way more than just a simple pop-up to collect emails and phone numbers. We've used it for surveys, review generation and even specific cart-based messaging that's unique to each user. With their HubSpot integration we've been able to easily segment users and target messaging. Whenever we've had an issue or question their support has quickly responded, and their development team has even made changes to fit our specific needs. Would definitely recommend ConvertFlow to any store that is in need of a great lead gen tool with excellent support!"