ConvertFlow Benchmarks

What funnels actually convert, measured on live traffic

Every figure here comes from published ConvertFlow funnels running on real customer traffic — not a survey, not a vendor estimate. Every row states the statistic used and the sample size behind it, and we withhold any segment too thin to defend.

Updated quarterly

Averages, with medians shown

Sample size on every figure

Free to cite with attribution

Benchmark reports

Each report covers one funnel type, refreshed every quarter.

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Featured metrics

The single figure each report is known for.

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How we measure

The rules are the same for every report, and they are on every page.

Source

Live funnels, not surveys

Figures are computed from published ConvertFlow campaigns receiving real traffic during the measurement window. Nobody is asked to self-report a conversion rate.

Statistic

Averages, with medians shown

Headline figures are averages across campaigns, and every row names the statistic it uses. Where the spread between funnels is wide, the median is published alongside so you can see how far the two diverge.

Sample

Every cell shows its n

A segment is only published when enough campaigns sit behind it. Thin cells are measured, flagged, and withheld rather than quietly rounded into the totals.

Privacy

No account is identifiable

Reports are aggregates. No brand, domain, or campaign is named, and any segment small enough to expose a single account is dropped entirely.

Using these numbers

Quote any figure on this site, in a deck, an article, or a pitch. We only ask that you cite the report by name and edition, and link back so readers can check the methodology. Every report page carries a ready-made citation line you can copy.

See where your funnel sits

Build a funnel from the same templates these benchmarks measure, and compare your own numbers against them.

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