Website Messages

Guide your visitors to take action on any page using website messages

Engage, guide and convert your visitors using personalized website notifications and messages

Website messages builder in ConvertFlow

Message Designer

Design beautiful website messages using a responsive visual builder made for marketers

Whether you start with a template or a blank canvas, you can easily design targeted messages that match your website's look and feel, engage your audience and collect the data you need

Message templates

Start with a targeted message template or create a message from scratch

Whether you need to generate leads, promote your products, survey visitors or convert returning visitors, ConvertFlow makes it easy to launch campaigns on your website that grow your business.

Mobile responsive website messages

Mobile Responsive

Mobile responsive site messages help you convert visitors on every device

ConvertFlow website messages are mobile responsive and automatically adjust for any device your visitors may use. If you need a little extra control, you can make adjustments for desktop or mobile.

Targeted Messages

Trigger your website message at the perfect time with advanced targeting controls

Whether you need to engage visitors based on time on page, behavior or specific interactions, ConvertFlow's got you covered.

Example use cases:

Form Fields

Collect the lead data you need with form fields that map to your marketing tools

ConvertFlow saves you time by making it easy to integrate your form fields with your email marketing tools. Integrate your ESP/CRM in one click, map your form's fields and start watching your list grow!

Field mapping example

Contact fields

Enable standard contact fields for your forms to collect contact data like first name, last name, company, phone number and more.

Custom field types

Whether you want to collect data via dropdown fields, text fields, paragraph fields, radio fields, or hidden fields, we've got you covered.

Hide prefilled fields

Don't want to ask returning visitors for the same info twice? Hide previously filled fields to shorten your forms and increase conversions.

GDPR compliance

Stay GDPR compliant with preset consent checkboxes. Have EU citizens consent to marketing communication, privacy policy and more.

Multi-Step Site Messages

Increase conversion rates and collect more lead data by asking for data using multi-step messages

Step 1

Segment visitors with surveys

Multi-step website notifications and messages

Step 2

Capture leads with forms

Embed video in website notifications

Step 3

Promote the right products

Promote products with website messages

Message Actions

Run actions when people engage with your website notifications

Set actions on your buttons, forms and surveys to direct visitors to page URLs, jump to another step, display a different message or fire off a retargeting pixel. You can even segment contacts into lists, tags and more in your email service provider.

Run custom automations in website messages

Jump to a message step

Ask for the right data and personalize your site message by jumping people to different steps of your message based on their responses.

Trigger automations

Add automations to your site message for your email service provider (ESP), to segment contacts into the right lists, tags, workflows etc.

Run custom code

Add your retargeting pixels and event tracking scripts, then control when in your site message they fire with custom script controls.

Run conditional actions

Use conditions to display different outcomes and run certain automations based on field selections and more.

Skip Logic

Get more people to engage with your messages by skipping visitors to the right steps or questions

Skip visitors to different steps of your messages based on their field responses, previous progress and more.

Skip logic lets you jump to various steps in website notifications funnel

Powerful Automation

Send your lead data and trigger automations in your marketing tools

Add automations and segment your leads in your email service provider each step of the way. ConvertFlow's 2-way integrations with your tools keep your contact segments synced.

Automation examples on targeted messages using MailChimp

Ways to integrate with your tools

ConvertFlow logo

Unsubscribe contact from MailChimp list

ConvertFlow logo

Make a MailChimp contact a VIP

ConvertFlow logo

Subscribe to Attentive sign-up unit

ConvertFlow logo

Remove a ConvertKit tag


Deeply integrated with your marketing tools

Sync your leads, map fields and segment contacts in your favorite tools. Plus, personalize your website’s CTAs, forms, popups and landing pages using contact data from over 1,000+ apps.

Sync contact fields. Segment people into lists & tags. Personalize your website for AWeber contact segments.

Sync contact fields. Segment people into lists & tags. Personalize your website for ActiveCampaign segments.

Create SMS subscribers. Trigger Attentive campaigns. Personalize SMS campaigns with ConvertFlow fields.

Sync contact fields. Segment people into lists & journeys. Personalize your website for Autopilot contact segments.

Sync contact fields. Segment people into lists. Personalize your website for Campaign Monitor contact segments.

Sync contact fields. Segment people into sequences & tags. Personalize your website for ConvertKit contact segments.

Sync contact fields. Segment people using attributes & events. Personalize your website for segments.

Sync contact fields. Segment people into workflows & tags. Personalize your website for Drip contact segments.

Sync contact fields. Segment people into campaigns & tags. Personalize your website for GetResponse segments.

Get insightful ConvertFlow conversion campaign reports using your Google Analytics.

Install ConvertFlow on your website instantly using Google Tag Manager and control on what pages ConvertFlow loads.

Sync contact fields. Segment people into lists & workflows. Personalize your website for HubSpot contact segments.

Sync contact fields. Segment people into sequences & tags. Personalize your website for Infusionsoft segments.

Sync contact fields. Segment people using attributes & events. Personalize your website for Intercom segments.

Sync contact fields. Segment people into lists. Personalize your website for Klaviyo contact segments.

Sync contact fields. Segment people into lists & tags. Personalize your website for Mailchimp subscriber segments.

Grow your list. Segment shoppers by quiz answer. Personalize for shoppers based on Omnisend data.

Sync contact fields. Segment people into campaigns & tags. Personalize your website for Ontraport contact segments.

Send contact fields and survey responses to 1,000+ apps. Personalize your website using contact data from 1,000+ apps.

Contact Profiles

Get the full story on every contact

ConvertFlow gives you the full story on each lead you generate by automatically enriching their contact record to build a full profile with contact info, company data, site activity, referral source, first-touch UTMs, attribution data and more. Trigger "lead alert" automations to email insightful lead profiles to yourself, your team or your clients.

Contact profile exampleContact profile example female

Progressive Profiling

Collect data on visitors across multiple visits. Never ask for the same data twice.

Not every visitor becomes a customer on the first visit. That's why ConvertFlow remembers your visitors, collects lead data over time, and lets you avoid asking for the same info twice.

Visit 1



Survey progressive profiling hook

Visit 2

Registered for training

Ruby 101

Visit 3

Rated experience


Survey progressive profiling hook 2


Increase conversion rates by giving every site message a personal touch

Merge tags

Personalize your site message using contact fields you've previously collected.

Team member profiles

People like to do business with people they know, like and trust. Display your profile with your site message to give your message a personal touch.

Visitor Targeting

Show the right site messages to the right visitors on your website

Display different targeted messages to visitors based on which page they're on, their interests, their site history, where they came from, where they're located, what they've purchased and more.

Targeted messages in action


New visitor

Referred from Google

Has "Designer" tag

Mike contact example
Browser exampleSlider targeting hook


Returning visitor

Referred from Google

Hubspot contact

Jane contact example

Target by visit activity

Show different website notifications and messages based on the current page URL, page visit history, device type, geo-location, campaign engagement and more.

Target returning subscribers

Connect your ESP to target returning subscribers based on their list subscriptions, tag segmentation, custom fields and much more.

Target by attribution data

Show different site messages based on the visitor's referral source, original landing page, first-touch UTMs, URL parameters and more.

Target visitor segments

Segment your visitors using surveys, custom fields and tags. Show the right website notifications to the right visitors based on their segmentation.

CTA funnels

Create CTA funnels on your website by connecting your site messages to other popups and pages

When visitors engage with your website messages, you can help your visitors take the next step by driving them to the landing pages and other popups you create with ConvertFlow

Embed anything

Embed your favorite apps, and show them to right people based on their responses

Take your visitor experience to a new level by embedding YouTube videos, Shopify products, Calendly scheduling widgets, Wistia and more in your site messages.

Example use cases:


Get insights into your site message's performance

See how people are engaging with your website messages, and where they drop off. Track conversion rates, completion rates and see people's responses to your questions.

Conversion reports

See how many people saw, converted, and completed your messages, as well as who submitted your messages and where people dropped off.

Campaign reports

Organize multiple site messages into campaigns. Get reports on the entire campaign, as well as reports for each site message added to the campaign.

Lead generation reports

See your site's performance. Report on leads generated, site conversion rate, top CTAs, landing pages, lead collection pages, and more.

Attribution reports

Discover where to invest your marketing budget by seeing how many leads are attributed to ad campaigns, UTMs and referral sources.

Advanced Features

Power high-performance marketing with ConvertFlow's advanced features

A/B testing

Split test and optimize every call to action you create

Email validation

Prevent bad email addresses from signing up with real-time email validation.

Attribution data

See which referral source, ad campaign, ad or UTMs drove leads to your site

Map custom fields

Map lead data into your tools by selecting fields pulled in from your integrations

Add custom code

Using our script manager, you can manage custom CSS, javascript and conversion pixels for each form.

Lead alerts

Alert your team of each new lead with a full contact profile sent to their inbox.

Export to CSV

Search and filter your contacts easily. Bulk export them to CSV to share leads with your team and clients.

GDPR consent data

Store GDPR consent data for each contact. Map consent fields to your email service provider.

Need more than just site messages?

ConvertFlow is your all-in-one platform for converting website visitors

Easily launch lead generation forms, surveys, quizzes, landing pages and popups on your website, without coding. ConvertFlow is all you need — in one tool.