Why run GoHighLevel surveys in ConvertFlow
Most survey tools give you a report. The answers sit in a dashboard, someone reads them once, and nothing downstream changes.
A survey wired into GoHighLevel behaves differently. Each answer is written to a custom field on the contact's record, so the response becomes something you can enrol a workflow against. Ask a lead what service they need and the follow-up sequence can match it.
Connect GoHighLevel to ConvertFlow
In ConvertFlow's Integrations area, connect GoHighLevel with the account's Private Integration Token and the Location ID of the sub-account.
ConvertFlow then pulls in that location's lists and workflows, so survey takers can be segmented and enrolled the moment they answer.
Before you build: ConvertFlow maps survey answers into custom fields that already exist in GoHighLevel. Decide what you'll ask, then create the matching fields in the location first — they'll be waiting in the dropdown.
How to build the best GoHighLevel surveys
By adding a survey to your ConvertFlow landing page, popup, or embed, you can ask visitors a question and present fixed answers for them to select.
To add one, click to add an element and choose the "survey" element type.
Survey options
Once you've selected a survey element, you'll be able to manage its options in the builder panel.
Add options, arrange their position, edit their text, and map the survey to a GoHighLevel custom field. Toggle "multi-select" if visitors should be able to choose more than one — multiple values are written to the field separated by commas.
Each option can also carry an image, so the survey can present clickable images rather than text.
To control additional settings for your survey options, such as:
- Separating the data value from the displayed label
- The image used in the survey option
- The score increase or decrease applied by the option
Click on the survey option to open a settings modal where you can control each of these.
Map survey answers to GoHighLevel custom fields
Use the "Map to custom field" dropdown on the survey element and select from your GoHighLevel custom fields. Keep your answer values short and consistent — roof-repair rather than I need my roof repaired — because those are the strings you'll build segment conditions against.
Styling your survey
Below the option settings and in the "Themes" tab, you'll find style controls — width, text alignment, fonts, colours, sizing, whether options are stacked or responsive, drop shadows and more.
Survey confirmation actions
With a survey element selected, click to the "Actions" tab to choose what happens when someone selects an option.
- Redirect visitors to a URL
- Show another step in the campaign, or specific steps based on the selection
- Display a thank you message
- Display another ConvertFlow campaign
- Open an SMS message to a phone number
Adding GoHighLevel automations
Alongside ConvertFlow actions like lead alerts and tags, add automations that add the contact to a GoHighLevel list or enrol them in a GoHighLevel workflow. Both are already in the dropdown because ConvertFlow pulled them in when you connected.
Pair this with conditional actions and each answer routes somewhere different — a high-intent response enters the sales workflow, a low-intent one enters nurture.
Map preset fields to GoHighLevel
First name and email address are mapped for you. For the rest, use the Manage button on your Integrations page and select the GoHighLevel field each preset field should write to.
Resync when you add something new
Added a new list, workflow or custom field in GoHighLevel and it isn't showing in ConvertFlow's dropdowns? Click Resync. ConvertFlow otherwise refreshes the integration at least once per day.
Conditional logic
By default the survey performs the confirmation action you've set. Click "+ Add Conditional Action" to perform different actions only for visitors meeting your conditions — useful for routing by the sum of their selections.
Target who gets asked
With GoHighLevel connected, target the survey to specific contact segments — customers only for a post-service question, a particular cohort for NPS — rather than showing it to all traffic and diluting the responses.
Segment and personalize
Once answers are landing on GoHighLevel contact records, build segments from those values and enrol contacts in the matching workflow. ConvertFlow can also personalize your site for those segments, so what someone told you changes what they see next visit.
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