What is Optimizely?
Enterprise digital experience platform whose Web Experimentation and Personalization products run tests and targeted experiences. It is a good fit for enterprise teams with mature experimentation programs and developer resources.
Pricing: Custom pricing.
Where ConvertFlow is different
ConvertFlow is a no-code funnel builder that creates the quizzes, popups, embedded and multi-step forms, landing pages and sticky bars being tested, with product recommendation quiz funnels and done-for-you funnel building. ConvertFlow AI also drives agentic funnel experimentation across the full funnel, with automated A/B testing for landing pages, popups, quiz funnels and site content.
Which should you choose?
Optimizely is the better fit for enterprise teams with mature experimentation programs and developer resources. ConvertFlow is the better fit if you want quiz funnels, popups, landing pages and on-site personalization in one builder, synced to Salesforce and other CRM integrations (HubSpot, Klaviyo, Customer.io etc), with ConvertFlow AI running automated A/B tests across the full funnel.
Features and pricing were checked on Optimizely's own website in November 2026. ConvertFlow is our product. If anything here is out of date, let us know and we'll correct it.
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