What is Paperform?
Form builder for SMBs whose forms double as hosted pages, with calculations, scoring, payments, scheduling and e-signatures. It is a good fit for small businesses wanting branded forms that work as standalone pages, with booking, payments and signatures.
Pricing: Free plan (30 submissions/mo); paid from $49/mo billed annually ($59/mo monthly).
Where ConvertFlow is different
Paperform does more inside one form, with booking, payments and e-signatures that ConvertFlow does not offer. ConvertFlow is built for conversion: triggered popups, quiz funnels, landing pages and embedded forms in one builder, with personalization by quiz answers, plus CRM-data personalization and A/B testing across the funnel on the Pro plan. ConvertFlow AI also drives agentic funnel experimentation across the full funnel, with automated A/B testing for landing pages, popups, quiz funnels and site content.
Which should you choose?
Paperform is the better fit for small businesses wanting branded forms that work as standalone pages, with booking, payments and signatures. ConvertFlow is the better fit if you want quiz funnels, popups, landing pages and on-site personalization in one builder, synced to HubSpot and other CRM integrations (Salesforce, Klaviyo, Customer.io etc), with ConvertFlow AI running automated A/B tests across the full funnel.
Features and pricing were checked on Paperform's own website in November 2026. ConvertFlow is our product. If anything here is out of date, let us know and we'll correct it.
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