What is Growform?
Multi-step lead form builder for paid traffic, with conditional logic, lead verification, consent certificates and ad pixel tracking. It is a good fit for lead gen teams and agencies running paid ads to multi-step forms in finance, insurance, solar, legal and trades.
Pricing: From $63/mo billed annually ($79/mo monthly); 14-day free trial. Basic plan caps at 300 leads/mo, 3 active forms, 1 embed domain.
Where ConvertFlow is different
ConvertFlow combines quiz funnels, triggered popups, landing pages and embedded forms in one builder, with native HubSpot and other CRM integrations (Salesforce, Klaviyo, Customer.io etc) and A/B testing on the Pro plan. Growform is more specialized for paid-traffic lead verification, with built-in phone/email validation and TrustedForm/Jornaya consent certificates. ConvertFlow AI also drives agentic funnel experimentation across the full funnel, with automated A/B testing for landing pages, popups, quiz funnels and site content.
Which should you choose?
Growform is the better fit for lead gen teams and agencies running paid ads to multi-step forms in finance, insurance, solar, legal and trades. ConvertFlow is the better fit if you want quiz funnels, popups, landing pages and on-site personalization in one builder, synced to HubSpot and other CRM integrations (Salesforce, Klaviyo, Customer.io etc), with ConvertFlow AI running automated A/B tests across the full funnel.
Features and pricing were checked on Growform's own website in November 2026. ConvertFlow is our product. If anything here is out of date, let us know and we'll correct it.
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