What is Tally?
Document-style online form builder with unlimited forms and submissions on its free plan, plus popups, logic and calculations. It is a good fit for small teams and startups wanting a simple, low-cost form builder with free popups and logic.
Pricing: Free plan (unlimited forms and submissions, fair use); paid from $24/mo billed annually ($29/mo monthly).
Where ConvertFlow is different
Tally's free plan is far more generous, with unlimited forms and submissions, which suits simple lead forms. ConvertFlow adds native HubSpot and other CRM integrations (Salesforce, Klaviyo, Customer.io etc), landing pages, personalization by quiz answers and, on Pro, CRM data, and A/B testing across quiz funnels and popups (Pro plan), which Tally does not offer. ConvertFlow AI also drives agentic funnel experimentation across the full funnel, with automated A/B testing for landing pages, popups, quiz funnels and site content.
Which should you choose?
Tally is the better fit for small teams and startups wanting a simple, low-cost form builder with free popups and logic. ConvertFlow is the better fit if you want quiz funnels, popups, landing pages and on-site personalization in one builder, synced to HubSpot and other CRM integrations (Salesforce, Klaviyo, Customer.io etc), with ConvertFlow AI running automated A/B tests across the full funnel.
Features and pricing were checked on Tally's own website in November 2026. ConvertFlow is our product. If anything here is out of date, let us know and we'll correct it.
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