What is Typeform?
Form, survey and quiz builder known for conversational one-question-at-a-time forms, with lead scoring and routing on higher plans. It is a good fit for teams wanting polished conversational forms, surveys and lead-qualifying quizzes embedded on their site.
Pricing: Free plan; paid from $28/mo billed annually ($39/mo monthly), capped at 100 responses/mo.
Where ConvertFlow is different
ConvertFlow combines quiz funnels with targeted popups, landing pages and A/B testing across the funnel (Pro plan), and personalizes by quiz answers and, on Pro, CRM data; its plans are priced by funnel views rather than responses. Typeform's conversational form experience is more polished, and it offers HIPAA support on Enterprise and a built-in Calendly scheduler question. ConvertFlow AI also drives agentic funnel experimentation across the full funnel, with automated A/B testing for landing pages, popups, quiz funnels and site content.
Which should you choose?
Typeform is the better fit for teams wanting polished conversational forms, surveys and lead-qualifying quizzes embedded on their site. ConvertFlow is the better fit if you want quiz funnels, popups, landing pages and on-site personalization in one builder, synced to HubSpot and other CRM integrations (Salesforce, Klaviyo, Customer.io etc), with ConvertFlow AI running automated A/B tests across the full funnel.
Features and pricing were checked on Typeform's own website in November 2026. ConvertFlow is our product. If anything here is out of date, let us know and we'll correct it.
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