The best quiz funnel software for lead generation is ConvertFlow (quiz funnels, popups and landing pages with scoring, routing, CRM sync and AI-run A/B testing), involve.me (calculators and quote funnels), Heyflow (multi-step funnels with SMS verification), ScoreApp (scorecard assessments) and LeadQuizzes (low-cost scored quizzes). Choose by how you qualify leads and where they need to go next.
✓ Listed by the vendor · — Not listed on the vendor's site · Full-funnel personalization = personalizes landing pages, popups/forms and content on your existing site. Identity resolution = recognizes known subscribers from email/SMS clicks across visits. Website experiments = A/B tests content sections on your existing pages, not only forms or popups. Prices and features checked on each vendor's site; confirm before buying.
A quiz funnel asks a few questions, scores or segments the answers, and sends each lead to the right next step: a booking calendar, a quote, a tailored offer or a sales rep. Done well, it captures more leads than a contact form and tells your team which ones are worth calling first.
The tools below are compared on how well they qualify and route leads, where you can show the quiz on your site, and how answers reach your CRM.
We compared each tool on quiz logic and lead scoring, routing to calendars, reps or outcomes, CRM sync (HubSpot, Salesforce), display options (embedded, popup, hosted page), A/B testing, booking and calculator features, and pricing limits.
Disclosure: ConvertFlow is our product. We included it because it is a real option for this use case, and we held it to the same criteria as every other tool. Pricing and features were checked on each vendor's own pricing page and help docs in November 2026. Prices change often, so confirm on the vendor's site before buying.
Best for: Service brands that want quiz funnels to score, route and book qualified leads, with popups and landing pages around them.
Starting price: Free to install with powered-by links. Paid plans start at $29/mo for 10k monthly views, $99/mo for 30k views and CRM integrations, and $299/mo+ for 100k+ monthly views.
ConvertFlow builds lead-qualifying quiz funnels, multi-step forms, popups and landing pages in one no-code builder. Answers and scores sync to HubSpot and other CRM integrations (Salesforce, Klaviyo, Customer.io etc), conditional logic sends each lead to the right outcome, calendar or quote, and the Scheduler element books calls through Calendly, Cal.com or HubSpot. Popups and page content can be personalized by location, ad source and earlier answers, and by CRM data on the Pro plan. Elder, a home care provider, uses a ConvertFlow quiz funnel that generates tens of thousands of leads and routes them to the right carer. ConvertFlow AI drives agentic funnel experimentation across the full funnel, with automated A/B testing for landing pages, popups, quiz funnels and site content.
Best for: Service businesses and agencies building calculator and quiz funnels, including solar installers needing quote estimates.
Starting price: Free plan (50 submissions or 500 visits/mo); paid from $29/mo billed annually ($49/mo monthly)
No-code builder for quizzes, calculators, forms and landing pages, with a built-in CRM and email automation.
Best for: Paid-traffic and lead-gen teams, including solar and home improvement, building multi-step qualification funnels.
Starting price: From €19/mo (Starter, 50 responses/mo); annual billing saves up to 34%. No free plan; 14-day free trial.
No-code builder for multi-step form and quiz funnels, hosted on Heyflow domains or embedded on your site.
Best for: Coaches, consultants and B2B experts using scorecard quizzes to qualify leads and book sales calls.
Starting price: Free plan (1 scorecard, 10 responses/mo); paid from $30/mo billed annually ($39/mo monthly), Starter capped at 100 responses/mo and 3 live scorecards.
Scorecard and assessment quiz builder with AI landing pages, scored results pages, segmentation and CRM sync.
Best for: Small businesses and agencies using scored quizzes to capture and qualify leads from ads or organic traffic.
Starting price: From $37/mo billed annually ($49/mo monthly); Standard plan capped at 2,500 responses/mo. No free plan; 14-day trial.
Quiz, survey, form and calculator builder for capturing and scoring leads, with popups and hosted quiz pages.
Best for: Marketers who want calculators and outcome quizzes for lead capture, with native CRM integrations.
Starting price: Free plan (forms/surveys only, 100 leads/mo); paid from $14/mo for Freelancer Limited (250 leads/mo).
No-code builder for quizzes, calculators, assessments, polls, recommendation quizzes and simple landing pages.
Best for: Small businesses and agencies wanting low-cost quiz and price-calculator funnels, mostly via Zapier or webhooks.
Starting price: Free plan (10 leads/mo); paid from $19 (Start, 30 leads/mo; billing period not stated). Plus from $39 for 100+ leads/mo. No annual price listed; 15% off for 6-month prepay.
Lead generation quiz builder with calculators, scoring, branching, popup and embed options, and simple hosted quiz landing pages.
Best for: Agencies, coaches and B2B teams sending paid social traffic to mobile funnels that book appointments.
Starting price: Free plan (1 live funnel, 5 visible leads); paid from $47/mo billed annually ($59/mo monthly), 100 leads/mo
No-code builder for mobile-first, multi-step lead funnels and landing pages with a built-in CRM.
Best for: Creators, coaches and small businesses using quizzes for list building and simple segmentation.
Starting price: Free plan (100 responses/mo); paid from $27/mo billed annually ($39/mo monthly)
Quiz maker for personality, scored, assessment and category quizzes that grow email lists.
Choose ConvertFlow if the quiz is part of a larger site funnel with popups, landing pages, personalization and testing. Its ConvertFlow AI runs agentic, automated A/B tests across landing pages, popups, quiz funnels and site content. Choose involve.me or Outgrow for calculator-heavy quote funnels, Heyflow for standalone multi-step funnels with SMS verification, ScoreApp for scorecard assessments with PDF reports, LeadQuizzes or Marquiz for low-cost scored quizzes, Perspective for mobile funnels behind social ads, and Interact for simple list-building quizzes.
A quiz funnel is a short series of questions that captures a lead's contact details and needs, then sends them to a tailored result, such as a recommendation, quote, booking calendar or offer.
Score each answer, then use conditional logic to show the booking calendar only to leads above a threshold and send others to a resource or follow-up sequence. ConvertFlow, Heyflow, ScoreApp and involve.me all support scoring.
ConvertFlow, involve.me, Heyflow, ScoreApp, LeadQuizzes, Outgrow, Perspective and Interact list native HubSpot integrations, sometimes only on higher plans. Marquiz connects through Zapier or webhooks.
Yes. ConvertFlow's Scheduler element supports Calendly, Cal.com and HubSpot, and can show a different calendar to qualified leads. involve.me and Perspective also support calendar embeds.
Quiz funnels usually collect more context and can qualify leads automatically, which helps sales teams prioritize. Fusion Orthopedics reports its ConvertFlow quiz funnel generates more qualified leads at a higher conversion rate than its standard website form.
Quizzes, popups, forms and landing pages in one no-code builder, connected to Shopify, Klaviyo, HubSpot and Salesforce.
.svg)