Compare
/
Forms & Lead Capture
Alternatives

Best Typeform Alternatives for Lead Generation (2026)

Updated
November 10, 2026
Quick answer

The best Typeform alternatives for lead generation are ConvertFlow (quiz funnels, popups and landing pages with CRM sync, lead routing and AI-run A/B testing), Fillout (generous free plan with native CRM sync), Tally (low-cost forms with free popups), Heyflow (multi-step lead funnels with SMS verification) and involve.me (calculators and quote funnels). Pick based on whether you need a form or a full lead funnel.

At a glance

Scroll sideways on mobile
Tool
Starting price
Free plan
Shopify app
Klaviyo
HubSpot
Salesforce
Quizzes
Popups
Landing pages
A/B testing
Full-funnel personalization
Product recs
Targeted upsells
Identity resolution
Multivariate testing
Website experiments
ConvertFlow
Free to install with powered-by links. Paid plans start at $29/mo for 10k monthly views, $99/mo for 30k views and CRM integrations, and $299/mo+ for 100k+ monthly views.
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
Typeform
Free plan; paid from $28/mo billed annually ($39/mo monthly), capped at 100 responses/mo
—
✓
—
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
—
—
—
—
—
—
Fillout
Free plan (1,000 responses/mo); paid from $15/mo billed annually ($19/mo monthly)
—
✓
—
—
✓
—
✓
—
✓
—
✓
—
✓
—
—
—
—
—
—
—
—
Tally
Free plan (unlimited forms and submissions, fair use); paid from $24/mo billed annually ($29/mo monthly)
—
✓
—
—
—
—
—
✓
—
✓
—
—
—
—
—
—
—
—
Heyflow
From €19/mo (Starter, 50 responses/mo); annual billing saves up to 34%. No free plan; 14-day free trial.
—
—
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
—
✓
—
—
—
—
involve.me
Free plan (50 submissions or 500 visits/mo); paid from $29/mo billed annually ($49/mo monthly)
—
✓
—
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
—
—
—
—
—
Paperform
Free plan (30 submissions/mo); paid from $49/mo billed annually ($59/mo monthly)
—
✓
—
—
✓
—
✓
—
✓
—
✓
—
✓
—
✓
—
—
—
—
—
—
—
Jotform
Free plan; Jotform says paid plans start at $19/mo (plan prices aren't shown on its pricing page; confirm before buying)
—
✓
—
✓
—
—
✓
—
✓
—
✓
—
✓
—
✓
—
—
—
✓
—
—
—
—
Growform
From $63/mo billed annually ($79/mo monthly); 14-day free trial. Basic plan caps at 300 leads/mo, 3 active forms, 1 embed domain.
—
—
—
—
—
—
—
✓
—
✓
—
—
—
—
—
—
—

✓ Listed by the vendor · — Not listed on the vendor's site · Full-funnel personalization = personalizes landing pages, popups/forms and content on your existing site. Identity resolution = recognizes known subscribers from email/SMS clicks across visits. Website experiments = A/B tests content sections on your existing pages, not only forms or popups. Prices and features checked on each vendor's site; confirm before buying.

On this page
Why look for an alternativeHow we evaluatedThe toolsVerdictFAQ

Typeform is one of the most popular form builders, known for polished one-question-at-a-time forms. For lead generation, teams often hit its limits: plans are capped by monthly responses (100 a month on Basic), there is no native A/B testing, and the Salesforce integration is listed only on its Growth plans.

Service businesses usually want more than a nicer form. They want to qualify each lead, send it to the right rep or calendar, sync it to HubSpot or Salesforce, and test what converts. Here are nine alternatives and how they compare for lead generation.

How we evaluated

We compared each tool on lead qualification (conditional logic, scoring, routing), CRM sync with HubSpot and Salesforce, ways to show the form (embedded, popup, hosted landing page), A/B testing, booking and verification features, and pricing limits such as response caps.

Disclosure: ConvertFlow is our product. We included it because it is a real option for this use case, and we held it to the same criteria as every other tool. Pricing and features were checked on each vendor's own pricing page and help docs in November 2026. Prices change often, so confirm on the vendor's site before buying.

1. ConvertFlow

Best for: Service brands that want lead-qualifying quiz funnels, popups and landing pages that route leads and sync to their CRM.
Starting price: Free to install with powered-by links. Paid plans start at $29/mo for 10k monthly views, $99/mo for 30k views and CRM integrations, and $299/mo+ for 100k+ monthly views.

ConvertFlow builds lead-qualifying quiz funnels, multi-step forms, popups and landing pages in one no-code builder. Answers and scores sync to HubSpot and other CRM integrations (Salesforce, Klaviyo, Customer.io etc), conditional logic sends each lead to the right outcome, calendar or quote, and the Scheduler element books calls through Calendly, Cal.com or HubSpot. Popups and page content can be personalized by location, ad source and earlier answers, and by CRM data on the Pro plan. Unlike Typeform, plans are priced by monthly funnel views rather than responses. ConvertFlow AI drives agentic funnel experimentation across the full funnel, with automated A/B testing for landing pages, popups, quiz funnels and site content.

Strengths

  • Quiz funnels, popups, landing pages and embedded forms in one builder
  • Lead scoring and answer-based routing to calendars, content or quotes
  • Personalization by location, ad source and quiz answers, plus CRM data on Pro
  • ConvertFlow AI runs automated A/B tests across the funnel (Pro plan)

Limitations

  • CRM integrations start on Prime; bi-directional integrations for targeting by CRM data are on Pro; Salesforce is on Custom plans
  • Conditional funnel logic and A/B testing are on Pro (Personal and Prime include funnel variants)
  • No dedicated calculator element or HIPAA BAA documented

2. Typeform

Best for: Teams wanting polished conversational forms, surveys and lead-qualifying quizzes embedded on their site.
Starting price: Free plan; paid from $28/mo billed annually ($39/mo monthly), capped at 100 responses/mo

Form, survey and quiz builder known for conversational one-question-at-a-time forms, with lead scoring and routing on higher plans.

Strengths

  • Polished, conversational one-question-at-a-time forms
  • Conditional logic from Basic; scoring and outcome quizzes
  • Calendly scheduler question and partial-response capture

Limitations

  • Plans capped by monthly responses (Basic: 100/mo)
  • No native A/B testing
  • Salesforce integration listed only on Growth Flow ($266/mo annual)

3. Fillout

Best for: Teams wanting a flexible form builder with a generous free plan and direct HubSpot, Salesforce or Airtable sync.
Starting price: Free plan (1,000 responses/mo); paid from $15/mo billed annually ($19/mo monthly)

Online form builder for multi-page forms, quizzes, scheduling and payment forms, with native CRM and database integrations.

Strengths

  • Free plan with 1,000 responses per month
  • Built-in scheduling, calculations, scoring and payments
  • Direct HubSpot, Klaviyo and Salesforce integrations

Limitations

  • Salesforce requires the Team plan ($300/mo) or Enterprise
  • Partial submissions need Business; lead tools need a $100/mo add-on
  • No built-in A/B testing found

4. Tally

Best for: Small teams and startups wanting a simple, low-cost form builder with free popups and logic.
Starting price: Free plan (unlimited forms and submissions, fair use); paid from $24/mo billed annually ($29/mo monthly)

Document-style online form builder with unlimited forms and submissions on its free plan, plus popups, logic and calculations.

Strengths

  • Free plan with unlimited forms and submissions (fair use)
  • Free popups with load, delay, scroll and exit-intent triggers
  • Conditional logic and calculated fields on the free plan

Limitations

  • No native HubSpot, Salesforce or Klaviyo integration; uses Zapier, Make or webhooks
  • Partial submissions, custom domains and answer-based email routing need Pro
  • No built-in A/B testing found

5. Heyflow

Best for: Paid-traffic and lead-gen teams, including solar and home improvement, building multi-step qualification funnels.
Starting price: From €19/mo (Starter, 50 responses/mo); annual billing saves up to 34%. No free plan; 14-day free trial.

No-code builder for multi-step form and quiz funnels, hosted on Heyflow domains or embedded on your site.

Strengths

  • Strong multi-step form and quiz funnel builder
  • Calculators, conditional logic and lead scoring via calculations
  • Native SMS OTP phone verification and partial submits

Limitations

  • Low response caps (50/mo on Starter) with €0.18 per extra lead
  • A/B testing, Salesforce and Klaviyo need Scale plus add-on bundles
  • No Shopify App Store listing found

6. involve.me

Best for: Service businesses and agencies building calculator and quiz funnels, including solar installers needing quote estimates.
Starting price: Free plan (50 submissions or 500 visits/mo); paid from $29/mo billed annually ($49/mo monthly)

No-code builder for quizzes, calculators, forms and landing pages, with a built-in CRM and email automation.

Strengths

  • Formula builder for calculators, quote estimates and scoring
  • Native HubSpot, Salesforce, Klaviyo, Pipedrive and Dynamics sync
  • Built-in CRM and email automation on every plan

Limitations

  • A/B testing, Salesforce, partial submissions and OTP only on Scale ($139/mo yearly) and up
  • No Shopify app or product catalog sync; recommendations are built as outcome pages
  • Pop-up triggers limited to click, exit intent, page load or time delay; no audience targeting documented

7. Paperform

Best for: Small businesses wanting branded forms that work as standalone pages, with booking, payments and signatures.
Starting price: Free plan (30 submissions/mo); paid from $49/mo billed annually ($59/mo monthly)

Form builder for SMBs whose forms double as hosted pages, with calculations, scoring, payments, scheduling and e-signatures.

Strengths

  • Forms can stand alone as branded hosted pages with custom domains
  • Scheduling, payments and e-signatures (Papersign) in one product
  • Direct HubSpot and Klaviyo integrations; Salesforce via its own Stepper automation

Limitations

  • Scoring, calculations and partial submissions need Pro or higher
  • Popups open on click only; no timed or exit-intent triggers found
  • Not HIPAA compliant; no built-in A/B testing found

8. Jotform

Best for: Teams that need flexible general forms, scheduling or HIPAA-enabled intake, rather than conversion funnels.
Starting price: Free plan; Jotform says paid plans start at $19/mo (confirm on its pricing page)

General-purpose online form builder for forms, quizzes, payments, appointments and workflows, with a free plan.

Strengths

  • Free plan and large template library
  • Salesforce AppExchange app and native HubSpot integration
  • HIPAA-enabled forms with BAA on Gold and Enterprise

Limitations

  • No built-in A/B testing; Jotform's own guide uses a third-party tool
  • Klaviyo connection runs through Zapier
  • Popups are click or page-load lightboxes; no exit-intent trigger documented

9. Growform

Best for: Lead gen teams and agencies running paid ads to multi-step forms in finance, insurance, solar, legal and trades.
Starting price: From $63/mo billed annually ($79/mo monthly); 14-day free trial. Basic plan caps at 300 leads/mo, 3 active forms, 1 embed domain.

Multi-step lead form builder for paid traffic, with conditional logic, lead verification, consent certificates and ad pixel tracking.

Strengths

  • Built only for multi-step lead forms, with 250+ templates
  • Real-time phone and email validation plus TrustedForm and Jornaya consent certificates
  • Ad pixels can fire on any step and be blocked for disqualified leads

Limitations

  • HubSpot, Salesforce and Klaviyo connect via Zapier, not native integrations
  • A/B testing and calculations are listed as coming in 2026
  • Popups open only when a button is clicked; no scored quizzes or results pages

The verdict

Choose ConvertFlow if you want quiz funnels, popups and landing pages that qualify, route and sync leads, with A/B testing across the funnel. Its ConvertFlow AI runs agentic, automated A/B tests across landing pages, popups, quiz funnels and site content. Choose Fillout or Tally for low-cost forms with generous free plans. Choose Heyflow for standalone multi-step funnels with SMS verification, involve.me for calculator-driven quotes, Paperform for forms with payments and booking, Jotform for general forms and HIPAA-enabled intake, and Growform for paid-traffic lead verification.

If you mainly need beautiful conversational forms and responses fit within your plan, Typeform is still a good choice.

Frequently asked questions

What is the best Typeform alternative for lead generation?

It depends on how much of the funnel you need. ConvertFlow fits teams that want quiz funnels, popups and landing pages with lead routing and CRM sync. Fillout and Tally fit teams that mainly need affordable forms.

Is there a free Typeform alternative?

Yes. Tally's free plan includes unlimited forms and submissions under fair use, and Fillout's free plan includes 1,000 responses a month. Jotform, involve.me and Paperform also have free plans with lower limits.

Which Typeform alternatives integrate natively with Salesforce?

Fillout, Heyflow, involve.me, Jotform, Formstack and Paperform document Salesforce connections, often on higher plans. ConvertFlow integrates with Salesforce too, on Custom plans. Tally and Growform connect through Zapier.

Which form tools can A/B test lead forms?

ConvertFlow (Pro plan, with AI-generated split tests), Heyflow (Scale plan add-on), involve.me (Scale plan) and LeadQuizzes include A/B testing. Typeform, Tally, Fillout and Jotform don't document built-in A/B testing.

Do multi-step forms generate better leads than single-step forms?

Multi-step forms let you ask easy questions first and qualifying questions later, which often raises completion and lead quality. Results vary by offer and traffic, so test both versions if your tool supports A/B testing.

Jon Denney
Co-Founder & C.O.O, ConvertFlow

Launch your funnel with ConvertFlow

Quizzes, popups, forms and landing pages in one no-code builder, connected to Shopify, Klaviyo, HubSpot and Salesforce.