ConvertFlow’s Yotpo landing page builder uses AI to create, personalize, and A/B test Yotpo landing pages for your website. 100+ landing page templates. 1-click integrations.
See step-by-step how to build a Yotpo landing page in ConvertFlow
How to create the best Yotpo landing pages
When creating a new campaign in ConvertFlow, choose the "landing pages" campaign format.
You'll then see lots of Yotpo landing page templates to choose from.
Now, choose the template that's closest to your desired campaign. Preview it and then create a campaign using that template, or create from scratch.
Once you've created your Yotpo landing page, you'll be taken to the funnel builder. Here you can quickly customize the Yotpo landing page template and preview your changes, before launching it.
Style the Yotpo landing page theme
Use the theme settings to customize the theme styles for headlines, buttons, etc.
Edit the Yotpo landing page content
Click any element, or use the layer manager, to edit content on your Yotpo landing page.
For text elements, you'll find a text editor in the builder panel. Or, you can double-click text elements to edit content within the builder canvas of the Yotpo landing page.
Then, use the design tab to fine-tune each element's design.
Configure any conversion elements on the Yotpo landing page
Conversion elements are buttons, forms, quizzes, and product elements.
Customize content
For each conversion element on the Yotpo landing page, you'll want to customize their content:
Each conversion element on the Yotpo landing page has a default action you'll need to configure.
Click to the Actions tab to set the default action. Buttons, forms, quizzes, and surveys can be configured to jump to another funnel step, redirect to a URL, redirect to cart, display a popup campaign, etc.
Here you can also add automations to run in the background, such as adding contacts to a list in your email providers.
From the Actions tab, you can also add conditional actions to your Yotpo landing page's conversion elements.
Use these to define scenarios using conditions, where a different confirmation action is displayed and additional automations trigger, such as jumping to a different funnel step and applying an additional CRM tag based on a quiz answer combination.
Many templates will use product elements to showcase products.
Configure product filters Select product elements, and you'll be able to configure the products to showcase in the settings to the left.
Choose a products source (example: Shopify), then which products to display. Product feed elements will have settings to configure a products filter, such as products in a certain collection.
Product hero elements have 1 product that shows, so you can select it from the dropdown.
Each type of product element allows for adding conditional product recommendations, which let you use conditions to showcase the right products, based on conditions such as quiz answers, products in the cart, etc.
Set product button actions From the Actions tab, you can configure the first button text and the click action, to either redirect to the selected product or add to cart.
If adding the product to cart, you can optionally configure the 2nd button text and what happens upon the 2nd button click, such as whether this 2nd click redirects shoppers to their cart, checkout, another funnel step, a URL, etc.
Previewing your Yotpo landing page
Once you're done customizing the template, click to preview the Yotpo landing page.
You'll then be able to preview and test out your Yotpo landing page in a safe test environment.
Testing your Yotpo landing page doesn't count towards campaign stats, and it doesn't trigger automations in your integrations.
Launch your Yotpo landing page
Next, click "Launch" to choose which domain and URL you want your Yotpo landing page to be hosted on.
Choosing a domain
You can either choose to have your Yotpo landing page displayed on:
• Your website's reserved subdomain on convertflowpages.com • Any custom domain you've added in your settings • As a page on your Shopify store domain
Page settings and metadata
If you want to control the Yotpo landing page's meta title, description, and more, scroll below and you'll be able to manage your Yotpo landing page's metadata.
By default, your Yotpo landing pages won't be indexable by search engines. You can optionally enable indexing if you want your Yotpo landing page to be found on search engines.
Meta titles aren't just used by search engines, they're used in link previews on social media, in messengers, and more.
If you need to differentiate the Yotpo landing page title and description for search engines and for social media, you can control the "open graph" meta titles, descriptions, and preview images, which will be used for social feeds and messengers, but not search engines.
Why build Yotpo landing pages in ConvertFlow
You collect reviews in Yotpo because proof sells. But most of that proof sits on product pages, where it only reaches people who already found the product.
ConvertFlow lets you put those reviews anywhere in the funnel — on a campaign landing page, next to the offer, on a quiz result — and, more usefully, show different reviews to different visitors based on what they've told you.
That last part is what makes this worth doing rather than pasting a testimonial. Proof that matches the person reading it does more work than proof in general.
Connect Yotpo reviews to ConvertFlow
In Yotpo, head to your general settings and copy your reviews API keys.
Paste them into ConvertFlow's Integrations area and save. That's the whole setup — your reviews stay in Yotpo and ConvertFlow reads them.
Add a reviews element to your page
When creating a new campaign in ConvertFlow, choose the "landing pages" format and pick a template — or build from scratch.
Then click to add an element and select the reviews element.
The reviews element shows your reviews in a structured feed you can filter, sort and style with design settings — rather than managing custom content and layouts yourself.
Choose Yotpo as the reviews source
By default the element uses ConvertFlow as the source. Switch it to Yotpo.
Okendo is available as a source too, if you run reviews across more than one platform.
Filter and sort which reviews show
Once you've chosen the source, filter the reviews that appear — dynamically by keyword, date and rating, or by manually selecting specific reviews.
Then control the sort order — by date, rating and more.
The keyword filter is the one to think about. Filtering to reviews that mention the specific benefit your page is selling is more persuasive than showing your five most recent five-star reviews, which say whatever they happen to say.
Reviews added to ConvertFlow itself can be managed site-wide from Settings → Reviews, so you can reuse the same set across campaigns.
Show different reviews to different visitors
This is the part worth building your page around.
Conditional reviews use ConvertFlow's conditional logic to decide which reviews appear, based on question answers, funnel progress, contact segmentation and site activity.
For example, if your funnel is targeted at cat owners, filter reviews to only those mentioning the keyword "cat" when the person is in your "Cat owners" segment.
The same pattern works off a quiz answer. Someone who selects "sensitive skin" sees reviews from people who mention sensitive skin. You already collected the answer; this puts it to work on the page rather than only in an email.
Choose what each review displays
Toggle which review content shows — star rating, title, content, customer avatar, logo, video, review date, review source — and set the maximum number of reviews displayed.
Showing the review source is worth considering: an attributed Yotpo review reads as more credible than an unattributed quote, because it's verifiably from a real order.
Style the reviews to match the page
Click to the "Design" tab of the element to control layout, fonts, colours and more.
Add star ratings to product recommendations
Separately from the reviews element, product elements can display Yotpo star ratings and review counts on each product.
You'll need a products element set to the Shopify headless source, then toggle reviews on.
Then click to customize reviews and choose Yotpo as the source.
Each recommended product now carries its star rating and review count — which matters most on a quiz results page, where you're asking someone to trust a recommendation they didn't choose themselves.
Edit the rest of the page
Click any element, or use the layer manager, to edit content. For text elements you'll find an editor in the builder panel, or double-click text in the canvas.
Use the theme settings to customize headline, button and container styles so the page matches your brand.
Preview and launch
Preview and test the page in a safe environment before publishing.
Then click "Launch" to choose the domain and URL — your reserved convertflowpages.com subdomain, any custom domain you've added, or a page on a Shopify store domain.
Test whether the proof is working
Split traffic between page variants and read the funnel report — views, submissions, and the orders and revenue attributed to each variant.
Reviews are worth A/B testing properly rather than assuming. Which reviews you show, how many, and whether they sit above or below the offer all move conversion, and the answer differs by audience.
Frequently asked questions
Have questions? We've got answers to the top questions listed below.
How do I show Yotpo reviews on a landing page?
Can I show different reviews to different visitors?
What's the difference between the reviews element and product ratings?
Explore integration guides
Dive deeper into integrating ConvertFlow with Yotpo
ConvertFlow is easy for beginners, powerful for pros
Fast & easy for busy entrepreneurs, while powerful for marketing pros & agencies. ConvertFlow gives you the power to quickly launch funnels for any product, brand or offer
Build with freedom
Add as much content as you want with drag-and-drop elements
Designed for mobile
Effortlessly create the perfect experience for mobile & desktop
Pre-built sections
We've done 99% of the design work for you. Build swiftly by adding pre-built sections
Funnel steps
Guide shoppers from visit to checkout through multiple funnel steps
Sell products
Connect an ecommerce platform like Shopify, display your products, and drive shoppers to purchase from your funnels
Publish in a click
Publish your pages and campaigns to your own domain, or directly to Shopify, Wordpress, or any other CMS
Automate actions
Sync contact fields, map custom fields, track events & trigger actions in your tools
Funnel logic
Personalize product recommendations and next funnel steps using quiz answers & logic
Targeted audiences
Personalize on-site offers for targeted audiences based on visit history, cart activity, custom fields, and contact segments in your CRM
Split-tests
Experiment and run split-tests to find your best performing offers
Remix with AI
Chat with Remix AI to build your next funnel using 400+ funnel templates
Multi-site
Manage funnels for multiple websites or clients. Invite team members and clients to collaborate
Thousands of fast-growing brands and 30,000+ websites use ConvertFlow's funnel builder to launch landing pages and multi-step funnels. See real results below.
Nik Friedman-Tebockhorst
VP of Solutions, McGaw.io
"Easy for the team to build, test, and iterate"
"ConvertFlow stood out because it was easy for the team to build, test, and iterate on CTAs and landing pages, while offering out-of-the-box integration with their CDP, marketing automation platform, analytics, and Shopify. In our experience you can activate growth much faster with tools that can integrate easily with the rest of your stack, and ConvertFlow checked all of our boxes."
Chachi Flores
Head of Ecommerce, Peacock Alley
"ConvertFlow enabled Peacock Alley to unlock advanced personalization and conversion optimization, driving a +32% increase in AOV"
"What excites me most is that we've barely scratched the surface of this platform's capabilities. ConvertFlow will remain an invaluable partner as we scale our luxury bedding and bath business throughout 2026 and beyond."
Jack L.
Product Manager
"Its quick and easy to create new components for your website. "
"You can learn a lot about the lead funnel of your business by quickly creating simple A/B test and optimisations. One of the main benefits is the ease of integration to your site. The customer support is great and the dev team are extremely fast are finding solutions to technical issues."
Undrdog
Shopify Store
"Helps us connect the dots between Shopify, Klaviyo and custom campaigns like quizzes, surveys, etc."
In its core you have the CDP which helps us connect the dots between Shopify, Klaviyo and custom campaigns like quizzes, surveys, etc. On the other hand, you have this front-end builder with some good landing page and popup templates to start from... I believe ConvertFlow will be the next big thing in the development of Shopify ecosystem
Frank N.
Lifecycle Marketer
"ConvertFlow is one of the most powerful and capable pop-ups, surveys, and landing page tools out there"
"ConvertFlow is one of the most powerful and capable pop-ups, surveys, and landing page tools out there. It provides a lot of customizations, which is hugely helpful in tailoring it to the way you want it to behave. We use it for our Shopify stores for different countries and in different languages. It can always provide us the flexibility to customize it based on what we need. And the built-in A/B test capability just makes running tests so much easier and enables the marketing team to make changes on the fly based on real-time metrics without creating a workload for the web developers."
Jacob Forrest
Owner, simple-shot.com
"Our short list of must-have apps: Shopify, Klaviyo, and ConvertFlow"
"Truly outstanding support. Lightning fast. More features than you can imagine. Fair pricing. Top-notch Klaviyo integration (with events!). We created a popup on literally day one that has been a consistent 35% add to cart boost since the day we made it."
Chris B.
Enterprise Sales
"ConvertFlow Funnels Drove Millions in Revenue for Us"
"I started using ConvertFlow to create lead gen funnels to help us generate more pipeline. Our deals are large, in the millions per account, our ICP is complex and we serve multiple scopes. ConvertFlow has given me the freedom to A/B test and create funnels that can get the correct ICP to the correct scope. Our ConvertFlow funnel experiments have generated millions in closed revenue for us. We’re very happy."
Kate Schiemer
Director of Marketing, Chilipad by Sleep.me
"41%+ increase in AOV"
“In peak Q4, the pressure to scale revenue is high, and one of the most effective ways to do that is by optimizing your existing funnel. That’s where our team focused our efforts, collaboratively enhancing the Chilipad Holiday Bundle funnel with a multi-step approach designed to educate potential customers on the value of our niche—but essential—product and its best-value offering: the Chilipad Bundle... the results speak for themselves: a 41%+ increase in AOV.”
Pieta M.
Brand Director, lula.co.za
"Great tool for landing pages and AB testing. Support has been fantastic."
"Intuitive - The learning curve has been minimal. I have been able to create good-looking and functional landing pages without referring too often to the tutorials. The integrations are great, it works with most of our marketing stack and the support has been fantastic. Every issue I have had has been resolved within minutes."
Jean-François K.
Head of Marketing
"Our go-to tool for building landing pages and designing test funnels"
"ConvertFlow solves the problem of quickly and effectively building landing pages and funnels without needing extensive development resources. It allows us to rapidly test and validate different business models for our startups, saving us time and money."
Bradley A.
Product manager
"Fantastic tool for non technical users"
"Really easy to get set up and going. Integration with Segment was easy as well."
Ojith B.
Website Designer
"Perfect product for creating custom funnels"
"ConvertFlow is a great product to create custom funnels and surveys. Really customisable when it comes to the UI and also responsiveness."
Laura M.
Director
"It is very intuitive, easy to use and integrates so well with our sites."
"ConvertFlow provides an easy way to create conversions and get users to pages without the need for a developer."
Verified Reviewer
Administrator in Media Production
"One of our main go-to tools in our Martech stack"
“Simple to use, lots of good templates ready to be modified for different use cases. We use ConvertFlow to create user engagement surveys, landing pages, CTAs and exit intent pop-ups.”
Jacob S.
Consultant
"The holy grail of lead capture"
"I need to embed some forms, use exit pop-ups (that I could launch across a whole site, not 1 page at a time), landing pages, and I get the most conversions using multi-step logic-based forms... Finding Convertflow was a dream come true for a marketer. It works flawlessly. On top of that, it integrates extremely well with my CRM and is bringing me referral data I didn't even expect."
Verified Reviewer
Administrator in Computer Software
"The best tool for easy retargeting marketing!"
“With ConvertFlow I can easily create a landing page or form, embed it in a web page, track customer behavior, and generate leads.”
Sharon Ports
CEO, Contour Image
"Great design and service"
"I like the design of my popups for my website and the landing pages I've made. They looked professional and were happy to make something on my own look so professional. I always get a response within 24 hours, too."
Nick Stasinopoulis
Consultant
"Full range of solutions"
“We are using landing pages to have better conversion rates and exit intent to engage visitors for feedback. It has a full range of solutions you can leverage to engage and convert visitors.”
Josué M.
Digital Marketer
“Easy to launch and monitor my campaigns”
“It was easy to launch and monitor my campaign. Their support is very good and they have good tutorials. Compared to other platforms, ConvertFlow is easy and inexpensive to get lead generation insights, attribution and conversion comparison.”
Kiel Olver
Founder, Propel
"Super powerful landing page tool"
"ConvertFlow allows marketing teams to create conversion opportunities like modal, corner, quizzes and email sign ups. It also has a super powerful landing page tool builder that rivals all the big names with more functions at a lower monthly price.”
Ljubcho G.
Content Marketer
"Landing Page tool on steroids"
"It's easy to use, and I like the drag-and-drop feature and the easy process of creating creative landing pages that convert."
Iris Dings
Head of Content, Sendcloud
"Extensive tool to convert website visitors"
"I like the targeting options and the diversity of the tool. You can create any type of widget or even build a full page. So for different campaigns, we're always able to set-up a widget that will drive conversion rates. Next to that, the direct integration with Hubspot works very well for us."
Geoffrey H.
Growth Manager
“Has templates for all kinds of CTAs”
“Convertflow is easy to use and set up. It has templates for making all kinds of CTAs. Works great to generate Landing Pages. Integrates with Segment as well as Zapier. Good for personalization.”
Chris J.
Digital Demand Generation Manager
“Allows for lots of customizability”
“I've really enjoyed using ConvertFlow. It is a great lead capture software and you can quickly spin up many lead capture forms and A/B test them. I really like ConvertFlow's drag and drop builder. It allows someone with little design experience to quickly build landing pages, popups, and many other lead capture tools. It also allows for lots of customizability because you can add code snippets to the header and footer.”
Andres Gutierrez
Marketing Director, Property People Group
"Flexible Tool for Marketers"
“I like the fact that you can 100% customize landing pages without limitations and connect the CTA to your CRM where it can be set to perform many tasks.”
Jeroen Van Der Mark
Founder - FIT.nl
"55% more email subscribers"
"When we started to use simple ConvertFlow CTAs on our content pages, we got 55% more subscribers to our mailing list!"
Jacob S.
Independent consultant, Mid-Market (51-1000 emp.)
"The holy grail of lead capture"
"Finding Convertflow was a dream come true for a marketer. It works flawlessly. On top of that, it integrates extremely well with my CRM and is bringing me referral data I didn't even expect."
Ljubcho G.
Content Marketer, Abusix
"Landing Page tool on steroids"
"It's easy to use, and I like the drag-and-drop feature and the easy process of creating creative landing pages that convert..."
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