Prose's $165M Quiz Funnel: Meta Ads, Landing Pages, Popups & Email Marketing
Last Updated:
September 2, 2026
First Published:
September 2, 2026
Prose built a $165M custom haircare brand by putting a 5-minute quiz in front of the buy button. The quiz leads to a custom-formulated product for every customer, and the experience is so good that more than half of customers buy again, almost double the repurchase rate for their category.
What's covered in this teardown
- Why almost every ad skips the homepage and drives straight into the first question of the quiz
- The "stop guessing, start personalizing" ad angle, and the 80/20 static-to-video creative mix behind 361 ads
- How the 40-step, 5-minute quiz uses single-select auto-advance to keep the funnel slippery
- The zip-code question that personalizes recommendations
Want to swipe this funnel for your own brand or clients? Get the funnel swipe file here.
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