The $120M Meta Ads Strategy IM8 Uses for Faster Scaling
Last Updated:
September 2, 2026
First Published:
September 2, 2026
In this segment from The Funnels Show, Jon and Ethan Denney break down the Meta ads strategy behind IM8's $120M run: how they structure multiple ad accounts, segment audiences, and keep learning cycles moving without burning out their creative.
What's covered
- Why IM8 uses multiple Meta ad accounts
- How they structure audience segmentation
- Different Meta ad angles and learning cycles
- How they avoid audience fatigue while scaling
- Ad audience targeting strategies
- Message match between the ad and the page
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