Klaviyo Shopify Strategy: We Studied 100s of Setups
Last Updated:
September 2, 2026
First Published:
September 2, 2026
We studied hundreds of Klaviyo setups, across every Funnels Show breakdown and thousands of ConvertFlow customers. The same gaps kept showing up everywhere. Most brands are using Klaviyo at less than half its potential. In this episode, we break down exactly what the best brands do differently.
What's covered in this episode
- Why flows matter more than campaigns, and how top brands build a revenue engine instead of a broadcast tool
- How AG1, HexClad, and Qure use popups to grow subscribers and segment their audience at the same time
- The AOV problem with discount popups, and how quiz funnels fix it
- Why sending email traffic to product pages is hurting your conversions, and what to do instead
Brands featured: AG1, HexClad, IM8, Grüns, Qure Skincare, Branch Furniture, Hims, Farmer's Dog, and ChiliPad.
Get the free funnel swipe file with Figma maps of all these brands here.
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