IM8 Case Study: $120M Shopify Funnel, Advertising, Landing Pages, Emails & SMS
Last Updated:
September 2, 2026
First Published:
September 2, 2026
IM8 hit $120 million in annual revenue in just 11 months, almost entirely on Meta, in the most saturated supplement category on earth. Yes, David Beckham co-founded the brand. But that's actually the least interesting part of their funnel. They built a conversion system that turned IM8 into the fastest-growing supplement brand ever.
What's covered in this teardown
- Why they run 4 separate Meta ad accounts, each targeting a different customer persona
- How every ad angle maps to a message-matched landing page for athletes, seniors, GLP-1 users, and skeptics
- The quiz funnel driving 90+ ads, and how it engineers AOV before the offer page
- The 90-day transformation offer
Want to swipe this funnel for your own brand or clients? Get the funnel swipe file here.
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