How to Build an AI Marketing Agency (Real Examples + The Tools We Use)
Last Updated:
September 2, 2026
First Published:
September 2, 2026
An AI marketing agency is a productized marketing service that uses AI and software to hit SaaS-grade margins. Recurring revenue, high retention, minimal client input. Not Software-as-a-Service. Service-as-a-Software. We've built a productized marketing service business twice: first as a funnel agency, then ConvertFlow's enterprise offering, which delivers funnel services to Camping World, Porsche, HausLabs by Lady Gaga, and Nectar.
What we cover
- What an AI marketing agency actually is, and why "Service-as-a-Software" is the model
- GrowthMarketer: how Robbie Jack runs a one-person agency on Claude Code after managing $50M in ad spend
- Persado: creative services turned into AI-generated marketing language at scale
- Jacquard (formerly Phrasee)
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