HexClad Case Study: $500M Shopify Funnel, Advertising, Landing Pages, Emails & SMS
Last Updated:
September 2, 2026
First Published:
September 2, 2026
HexClad is on track to become a billion-dollar lifestyle brand. It's backed by Gordon Ramsay, trusted by over a million home chefs, and scaled through one of the cleanest funnels we've seen. If you run ads to a Shopify store, you need to see this one.
What's covered in this teardown
- How they run ads to their landing pages
- How they collect up to $1,000 from customers with their hero offer
- The email flow they use to boost sales and retention
Chapters
- 00:00 Intro
- 01:11 HexClad Origin Story
- 04:31 Traffic Sources
- 16:04 Landing Pages
- 24:09 Product Display
We documented the entire funnel, the ads, pages, checkout, and emails, inside our funnel swipe file. Get the swipe file and HexClad inspired funnel templates here.
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