The Best Funnel Types for Cold Traffic (Ranked)
Last Updated:
September 2, 2026
First Published:
September 2, 2026
Many marketers debate whether cold traffic should land on a homepage, product page, or landing page. According to Robbie Jack, that's the wrong question. Instead, he ranks the best post-click experiences for cold traffic based on the visitor's level of awareness.
Robbie's ranking
- Homepage (generic)
- Persona-specific landing page (better)
- Advertorial or editorial-style landing page (better)
- Quiz funnel (best)
What's covered
- Why generic homepages are usually the weakest option for cold traffic
- When persona-specific landing pages outperform homepages
- Why advertorials and editorial-style pages work so well for awareness campaigns
- Why Robbie ranks quiz funnels as the highest-tier landing experience
- How quizzes help capture first-party data, pre-qualify visitors, segment leads, and improve email and SMS marketing
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