AG1 Case Study: Shopify Supplements Funnel, Ads, SEO, Landing Pages & Email Marketing
Last Updated:
September 2, 2026
First Published:
September 2, 2026
If you're scaling a Shopify brand, you need to see AG1's funnel. AG1 built a $1.2 billion brand with just one product and one funnel. One offer, perfectly positioned, perfectly executed. Their funnel is a masterclass in offer positioning, funnel structure, and retention design.
What's covered in this teardown
- Every ad angle leads to a message-matched landing page
- Every page reinforces habit, trust, and perceived value, not just hype
- How their checkout turns a $99 subscription into a no-brainer
- How AG1 scaled from a single supplement into a global brand by mastering paid media efficiency, LTV growth, and funnel optimization
We've documented every step of AG1's funnel, the ads, the landing pages, the checkout flow, and the retention emails, inside a free swipe file. Get the funnel swipe file here.
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