September 2026

Lead Generation Quiz Funnel Benchmark

September 23, 2026
1,063 lead generation quiz funnel campaigns sampled from ConvertFlow's 200k+ funnel database
Mean
Short answer

Lead generation quiz funnels delivered as landing pages capture a lead from 11.28% of visitors on average. Across all landing page and embed formats, sampled from 1,063 live campaigns, lead generation quiz funnels capture a lead from 7.85% of visitors and engage 23.84%.

11.28%
Lead generation quiz landing pages capture a lead from 11.28% of visitors on average.

Full benchmark

Every measured segment in this edition.

Segment
Value
Statistic
Sample
Lead Generation Quiz Landing Page - Lead capture rate
Lead generation quiz landing pages capture a lead from 11.28% of visitors on average.
11.28%
Mean
1063
Lead generation quiz funnels, four templates recording lead capture - Lead capture rate
Lead generation quiz funnels on ConvertFlow capture a lead from 7.85% of visitors on average, sampled across 1,063 campaigns.
7.85%
Mean
1063
Lead generation quiz funnels, five landing page and embed templates - Conversion rate
Lead generation quiz funnels on ConvertFlow engage 23.84% of visitors on average, sampled across 1,063 campaigns.
23.84%
Mean
1063
Lead Generation Quiz Landing Page - Conversion rate
Lead generation quiz landing pages convert 26.72% of visitors, the highest of the five templates.
26.72%
Mean
1063
Lead Generation Quiz Embed - Lead capture rate
Embedded lead generation quizzes capture a lead from 10.45% of visitors on average.
10.45%
Mean
1063
Lead Generation Quiz Embed - Conversion rate
Embedded lead generation quizzes convert 25.01% of visitors on average.
25.01%
Mean
1063
Lead Generation Quiz Landing Page (Dark) - Conversion rate
The dark-theme lead generation quiz landing page converts 15.14% of visitors on average.
15.14%
Mean
1063
Lead Generation Quiz Embed (Dark) - Lead capture rate
The dark-theme embedded lead generation quiz captures a lead from 7.06% of visitors on average.
7.06%
Mean
1063
Lead Generation Quiz Embed (Dark) - Conversion rate
The dark-theme embedded lead generation quiz converts 12.80% of visitors on average.
12.80%
Mean
1063

Methodology

Sample
Recent ConvertFlow lead generation quiz funnel campaigns (1,063) delivered as landing pages or embeds
Version
2026.9
Cite this benchmark

ConvertFlow Lead Generation Quiz Funnel Benchmark, September 2026 (n=1,063)