In this short guide, you’ll discover why the next generation of marketers are using personalized conversion funnels to turn their websites into a marketing channel for generating leads and customers throughout their funnel.
For starters, unless you’ve been living under rock, it’s pretty obvious marketing online has changed.
And so has the way your leads interact with businesses they buy from. That’s why, it’s vitally important that you keep up with the changes.
In the past, you could get away with publishing a few pages to the web and calling it “your funnel”. Or having a website with basic newsletter subscribe forms as your way to generate leads.
Let’s face it, your leads don’t like being forced into a one-size-fits-all sales process. They want information that's relevant and personalized for them, and they want it as fast as possible.
That’s why now, more than ever, it’s important that your website act as a personalized guide for your visitors.
Your website needs to:
1. Learn who people are and guide them (segment)
2. Collect their contact info for personalized follow up (capture)
3. Deliver the perfect offer for them to purchase (close)
4. Help them when they return to increase retention & upsells (grow)
Ready? Great, let’s dive in!
Debunking an age-old belief
First of all, let’s debunk the age-old belief that asking all new visitors for their email is the best “first action” they should take on your website.
And we’ve got the numbers to prove it.
Generally speaking, based on studies by thebalance.com, sumo.com, and mequoda.com, an average conversion rate for email submissions on a website can be anything from 0.1% to 5%.
From what we’ve seen, by giving visitors the ability to segment themselves and guide themselves to the content and/or offers most relevant to them, marketers have been able to achieve conversion rates ranging between 26% and 58%. And these rates are based on the first action visitors take when they land on the marketers’ websites.
By letting visitors guide themselves to the right lead magnets and content, smart marketers are driving more of the right people to their offers, which results in higher conversion rates, and more leads.
Let’s take a look at the call-to-action template for segmentation that is generating between 26% to 58% conversion rates for these marketers.