You’ve got a huge catalog of products in your online inventory.
You’re using channels like SEO to drive traffic to a specific product page. But when a searcher lands there, the exact product isn’t what they were looking for.
You have two choices:
Let them accept the fact you don’t offer what they need, and force them back to the SERP to find a brand who does, or;
Show a list of product recommendations that might better-suit what they want.
Option two is much better, right?
Product recommendations do what they say on the tin: recommend specific items to people on your website, depending on the page they’re on.
Someone visiting your red dress product page, for example, might not be interested in that style. But you can use product recommendations to show other items related to their interest, and help them find what they’re looking for.
Why Recommend Products to Online Shoppers?
Suggested product widgets make sure that the purchase-ready traffic landing on your website doesn’t get stuck. You’re giving them an easy tool to navigate around your website, boosting the chances of showing the product they were looking for.
That’s why product recommendations account for up to 31% of eCommerce revenues: you’re widening the number of products on-show, and therefore increasing your chances of showing a product somebody wants to buy.
6 Product Recommendation Examples
Ready to start using product recommendations on your site?
Here are six awesome product recommendation examples for you to draw inspiration from.
Take this related products section on IKEA’s website, for example. The product page itself is a garden furniture chair, so this section beneath shows other products that complete the garden furniture set.
This product recommendation wheel works because it bundles together related products. Somebody interested in the chair might also want to complete the section. But if they don’t they can continue without doing so. It’s just there as a reminder that they can purchase a group of products matching the one they’re already viewing:
2. Amazon’s “daily deal” product recommendations
What if you’re a giant eCommerce store selling a range of products? Department stores, for example, have thousands of items in hundreds of categories.
Amazon still uses product recommendations to promote those items. Their “daily deals” page highlights several hundred products that have a special offer on. It uses urgency to push people to buy one of those products, and recommends a huge variety to cater to any kind of shopper landing there:
Remember how earlier, we mentioned that people landing on a product page might not be interested in that exact product?
You can use your website data to find the common products that people view after they land on a specific page, then recommend those products to other people visiting. It’s a great way to use your data to make better recommendations.
Here’s what that looks like for Naturalicious. They used their website data to recommend similar items that customers tend to browse:
4. The Little Market’s “you may also like” product recommendations
Similarly, The Little Market has a product recommendation section titled “you may also like.” It has the same concept as the “other customers viewed” widget, and promotes other products similar to the one they’re viewing:
5. Bloom and Wild’s related product recommendations
Upselling is a form of product recommendation. Only instead of recommending that a customer pick one item, it gives them a chance to add another product to their order (usually at a discounted price.)
Take Bloom and Wild for example. When I added a flower bouquet to my cart, they pushed me to add chocolate, truffles, or candles to my order because “there was still room left in the box.”
You can do this for your own ecommerce store by taking a look at previous orders. What product combinations do people tend to buy? Whether that’s a hat and matching bag or a bouquet with chocolate, recommend them before your customer heads to their checkout:
6. Ulta’s “new arrivals” product recommendations
Launching a new set of products on your website? Instead of waiting for people to find them organically, create a product recommendation wheel to help promote those new items. It raises awareness of those products, and encourages visitors to click-through—potentially resulting in a sale.
Here’s how ULTA does this on their homepage. It’s a simple, 4-product widget that highlights their new arrivals:
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How to create a product recommendation pop-up
As you can see, product recommendations are superb widgets for eCommerce stores to use. It gives people an easy way to navigate your website, which is bound to boost user experience (and sales, as a result.)
You can create your own product recommendation feature using ConvertFlow. We have pop-up templates that send personalized recommendations to your shoppers based on the data you’ve already got about them.
Simply add your own content—be that “similar products” or “people also viewed”—and change the colors to match your brand.
Then, scroll down the settings tab and configure the trigger. You’re able to show personalized recommendations to:
People who show an intent to exit
People who scroll to a certain point on the page
People visiting their product pages and collections
This dynamic targeting means you’re delivering personalized shopping experiences to everyone visiting your website. (That’s important—especially considering that 80% of customers are more likely to purchase a product from a brand who provides personalized experiences.)
Once you’ve customized your product recommendation pop-up, you’ll need to install it on your website.