6 Clever Countdown Timer Popup Examples That Drive Urgent Action
A countdown timer popup is essential for inducing FOMO to encourage action. But, there are a few nuances to using live timer-bearing popups. In this post, we share six examples of countdown timer popups and templates to get you going.
1. Kettler Sport’s winter sale countdown timer popup example
The German fitness online store, Kettler Sport, uses a countdown timer to promote its time-sensitive winter sale:
It shows up four seconds after a visitor lands on the site and takes up the entire screen (overlay popup) to grab the audience’s attention.
The popup features a clean design, which helps keep the focus on the offer and the ticking timer. What’s more, the background imagery amplifies the winter sale message by using the image of snowy mountains. It is essential to select high-quality stock photos for your background imagery that not only match the theme but also add visual appeal and make the popup more engaging to visitors.
Not to mention, the CTA button encourages action, too—thanks to its clickable design and contrasting color.
2. Betabrand’s first-time purchase countdown timer popup example
This popup shows up when a user heads for the exit. It catches attention with a simple “before you go” headline and a compelling offer:
What’s interesting, however, is that Betabrand allows their site visitor to save their discount (but within a set time, so they’re enticed into sharing their information immediately). This way, they aren’t pushing people to buy right away—only when they’re ready—all while getting their hands on potential shoppers’ contact details.
Moreover, visitors can choose from sharing their email address or saving their discount with Facebook. This allows those who don’t want to share their email address to enjoy the discount too.
And finally, there’s a note at the end in small text that informs people that the offer is for first-time purchases and doesn’t apply with other offers. This helps Betabrand prevent customers from getting confused if the code doesn’t work.
3. Keyportal’s flash sale countdown timer popup example
This Swiss ecommerce store, Keyportal, uses a countdown timer in its popup to share an up-to-35% discount as a flash sale:
The popup surfaces within two seconds of visiting and takes over the screen. This makes sense as it aims to immediately alert buyers of their limited-time offer.
Note that the popup colors align with Keyportal’s brand colors. Like the other countdown timer popup examples, this one is also minimally designed, so the focus is on the offer and the live timer.
4. ConvertFlow’s sidebar popup countdown timer example
This sidebar popup shows up eight seconds after a visitor lands on the page—positioned on the side of the page (sidebar popup), where it stays for as long as the visitor doesn’t close it:
Its aim? To instill FOMO and take the user directly to the pricing section at the end of the long page.
Meaning: whenever visitors are ready to convert—no matter where they’re on the page—they can click the CTA and jump to the packages. Not to forget, the countdown timer instills urgency.
The popup copy also does the same—instilling FOMO by sharing the offer’s scarcity (“limited spots available”).
Note that the popup’s design aligns with ConvertFlow's visual branding, which is essential when it comes to popup design. As for the CTA button: it’s direct and designed in a contrasting blue, all of which encourages action.
5. SwissWatchExpo countdown timer popup example
This is an excellent example of a popup designed to encourage sales by offering a discount and free shipping on the product in the cart:
It instills urgency both with the countdown timer as well as the copy that pushes people to avail the discount within 15 minutes. The CTA copy does the same, clearly explaining the benefit of clicking, therefore, encouraging action.
Masooma is a B2B writer for SaaS who has worked with awesome publications like Hootsuite, Vimeo, Trello, Sendinblue, and Databox among others. You’ll usually find her writing in-depth content, making to-do lists, or reading a fantasy novel.
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