Add to Cart Buttons

Add to Cart Buttons

6 Clever Add To Cart Button Examples That Entice Shoppers Into Taking Action (with Templates)

To nudge shoppers to click on your add to cart buttons, they need to be clear and eye-catching. Here are some need-to-know best practices to keep in mind when designing yours and six examples from ecommerce brands who do add to cart buttons well.

You may have hundreds or even thousands of visitors to your website daily. But if no one is buying your products, you’re not going to have a successful business.

While many factors can impact your conversion rate, one strategy that’s often overlooked is optimizing your add to cart button.

Your add to cart button needs to be clear, easy to find, and persuade buyers.

There are many ways to optimize your add to cart buttons to lower bounce rates and sell more. Learn the essential best practices for creating add to cart buttons. Then check out six examples to boost your store’s conversion rate. 

What is an add to cart button?

An add to cart button is a small, clickable graphic that allows customers to add products to their online shopping cart when they click them. Add to cart buttons can be used throughout your website, but are typically found on your product and category pages.

Add to cart button best practices

Optimizing your add to cart buttons can help capture visitors’ attention and increase the chance that they’ll make a purchase from you.

  • Make your button stand out. These buttons are typically rectangular or oval-shaped and in a solid color designed to catch a shopper’s eye. The color should contrast nicely with the page background and other elements in order to clearly stand out.
  • Position it where users are expecting. Clever button positioning and design don't benefit you here. Adhere to standardized norms and place it where people can easily find it. On product pages, this means it is usually under or next to the product description.
  • Stick to the same brand font and color palette. This is an opportunity to strengthen the connection between your visitors and your branding. For instance, you can select a color, font, and text that reinforces your brand’s style.
  • Follow web accessibility best practices. To make sure all your customers can use your site, use high contrast when it comes to fonts and button colors. Allow plenty of space between design elements. Give all buttons and images descriptive alt text. And ensure the site can be navigated without a mouse.
  • Have a compelling offer. This is less about the add to cart button, and more about the context around or leading up to your button. Communicate through the rest of the page why someone should buy your product(s). So, it is a no brainer why someone should hit the add to cart button.
  • Upsell on-click. One of the best times to upsell a customer is right after they expressed buying intent. Rather than crowding your button by promoting other products on the page, create an add to cart upsell popup that triggers as soon as your button is clicked.

Pro Tip: This is something you can do natively with ConvertFlow’s free cart upsell popup template.

6 add to cart button examples

Looking for some inspiration? Here are six examples of ecommerce brands with effective add to cart buttons.

1. Contra’s easy payment options add to cart button

The online clothing store Contra makes it easy for buyers to select their choice of payment right from the product page. Providing the options at this point, including Google Pay, makes buying efficient, which customers appreciate:

Product page for an athletic jersey on Contra's website with a yellow add to cart button and black Google Pay option underneath.
See full example

Additionally, the bright yellow add to cart button quickly draws visitors’ attention, making buying a simple process.

2. Better Booch’s multiple purchasing options

Better Booch allows customers to choose between purchasing once or subscribing to save money right from the product page:

Product page for kombucha on Better Booch's website with the price included in the add to cart button.
See full example

The default setting is for the button to indicate how much the product will be for a one-time purchase. But, when a customer selects the subscribe option, the price on the add to cart button changes to show the new—and lower—price. 

This not only makes the pricing easy and transparent, but it can also encourage people to select the subscription option once they see the savings. 

3. Gilded Leaf’s objection handling add to cart button example

A Gilded Leaf makes smart use of the placement of its add to cart button. 

First, they provide all key information a buyer may need to know about the item directly above the button:

Product page for an engagement ring on A Gilded Leaf's website with a grey add to cart button.
See full example

This allows visitors to customize and select the options they want, to personalize the product efficiently. 

Then, the company placed information that can easily answer common questions or objections a buyer may have right beneath the button. Specifically, potential customers can see at a glance that an installment plan is available, when it will be shipped by, and that the jewelry is made-to-order.

Placing these key pieces of information close to the add to cart button will make it easy for people to click and continue the buying process.

4. Dropps’ add to cart button on its laundry products quiz

Dropps, a green cleaning product company, shows why you should display add to cart buttons on more than just your product page.  

Its product quiz (which was built with ConvertFlow) helps customers find the best laundry products for their needs. On the result page, Dropps not only share specific product recommendations based on your responses, but there’s also one-click add to cart buttons:

Product recommendations landing page offering with add to cart buttons underneath each product that say "buy once" and "subscribe."
See full example

What makes it even better is having the two buy options:

  1. Buy the product once at full price
  2. Subscribe and save at a lower per unit price

This is a smart way to help shoppers navigate your product catalog by quickly finding the right item to solve their specific problems. Meaning you increase revenue while decreasing friction at checkout. 

5. Funky Moose add to cart button with social proof

Funky Moose does a wonderful job placing a product’s review score right by the add to cart button:

Product page for a vinyl record on Funky Moose's website with the customer star review score above a red add to cart button
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Social proof is a powerful motivator, since people feel more confident buying when they see proof that others just like them bought (and enjoyed) the item and their shopping experience.

Placing social proof by the add to cart button can add the additional nudge and trust a visitor needs to make the purchase. 

6. BirdRock Baby’s add to cart buttons to increase AOV

BirdRock Baby combines several attention-grabbing elements to encourage visitors to buy.

First, the add to cart buttons are bright, pleasing colors that fit its baby shoe brand. Next, they use two add to cart buttons on the product page to make it easy for visitors to either buy the item they’re looking at or buy the bundle and save:

Product page for baby shoes on BirdRock Baby's website. There's one green add to cart button, followed by a recommended bundle with a red button that says "add selected bundle to cart"
See full example

While this strategy won’t work for every ecommerce business, it can be an effective way to increase average order value (AOV). 

Lastly, they have a graphic of a shopping basket on the primary add to cart button. This detail draws a visitor’s attention and adds a little extra fun to the button (and buying) experience.

Add to cart button templates

Getting inspired to spruce up your add to cart buttons? ConvertFlow has a library of ready-to-go templates you can use to create campaigns with customizable button styles to match your brand.

In ConvertFlow, you can create any type of on-site campaign you want to include an add to cart button on: landing pages, sticky bars, popups, embeds, and more.

Here are some templates to get you started:

About the author
Jessica Malnik
Contributor, ConvertFlow
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Jessica is a copywriter and content strategist with over 10 years' experience in SaaS marketing. Her work has appeared on industry-leading websites like Social Media Examiner, SEMRush, CMX, The Next Web, Databox, Help Scout, Convince & Convert, and more. When she's not writing something epic, you'll usually find her watching Master Chef or schooling people on 90s pop culture trivia.