6 Social Media Landing Pages to Draw Your Audience In
Social media landing pages drive conversions from your social channels. Learn how to design them for both your organic and paid campaigns following examples of other ecommerce brands’ “link in bio” and social media ad landing pages. Then create your own using ready-to-use templates.
It can be hard to increase sales from social media. Between changing algorithms that cap your reach and limited options for personalizing shoppers’ experience.
Social media landing pages can take your audience to your owned marketing channels where you can:
Personalize potential buyers’ experience with your brand
Increase direct interactions, and therefore, market more frequently
Ultimately, the personalized marketing approach helps you drive more sales and higher lifetime value (LTV).
Ready to own your social media audience so you can turn them into buyers? Start by understanding the fundamentals of designing high-converting landing pages for your organic and paid social campaigns.
Then, see how other ecommerce brands are using their social media landing pages to drive conversions.
What are social media landing pages?
Social media landing pages are pages you link to in your social media bio or social ad campaigns. Their aim is simple: to encourage your followers or ad clickers to take the next step—anything from taking your quiz to buying your product or signing up for your email or SMS list.
Social media landing page best practices
Keep these tips in mind as you design landing pages for your social channels:
Focus your landing page on a specific goal. Your goal informs all the essential elements of the social media landing page including its copy and call-to-action (CTA). An ad and its landing page will have the same ultimate goal. But while the ad’s goal is to get someone to click with a certain intention (e.g. to learn about a product), the landing page’s goal is to convince the site visitor to actually take the next step (buy the product). Whatever your next step is, it needs to make sense that someone would want to take that step after seeing the ad. And an organic link from your bio needs to make sense for someone browsing your profile.
Use a bio page to collate links in one place. For organic social media marketing, use a bio page to create a menu of links that speak to followers in different stages of the customer journey. For example, someone who is ready to buy from you could click a link to shop. And someone earlier in their journey could take a quiz to help them find the right product.
Create dedicated landing pages for social media ad campaigns. Instead of linking to your home page or product detail page (PDP), design a specific ad landing page that is a continuation of the story your ad tells. Your home page and PDP aren’t designed for conversions. The home page introduces the brand and encourages browsing. And your PDP includes a lot of information to rank for search terms and speaks to many audience segments at once. With dedicated landing pages, you can streamline the path to conversion and speak to a specific audience segment.
Refer to common objections to flesh out your landing page’s content. If you’re aiming for purchases on your landing page, cover common hesitations and questions an interested buyer may have. Consider running a post-purchase survey to find out why shoppers almost didn’t buy.
Write persuasive copy. Use conversion copywriting to encourage action. Use power words and social proof such as customer testimonials to drive action.
Use data to optimize your social media landing pages. Track your landing page’s performance by analyzing metrics like the page’s bounce rate and conversion rate to understand how well it’s achieving its goal.
Design for mobile users. Given 4.76 billion folks use social media on their mobile devices, ensure product images and copy are easily readable and CTAs are within the thumb zone.
6 social media landing page examples
Now that you know what it takes to design a high-converting landing page for organic and paid social media campaigns, review these examples for inspiration:
The landing page engages shoppers at different stages of the journey by leading visitors to a menu to shop, learn, and take the brand’s unique one-product quiz.
In Marea’s TikTok bio, the brand encourages clicks to the landing page by teasing the quiz:
The landing page uses a descriptive headline “As seen on TikTok” with a short explanation telling visitors what’s on the page.
It works effectively since it curates all the products the store shares with its TikTok followers in one place. This makes it easy for followers to find the products—reducing friction in shopping and bringing more people to checkout.
4. Arrae’s product social media ad landing page
Wellness supplement brand Arrae ran an Instagram carousel ad for a bloating supplement linking to its product page:
While we normally don’t recommend linking to a PDP, this product page works effectively for a few reasons. It serves as a continuation of the Instagram ad by expanding on how the product helps sufferers of IBS:
And it shares ample social proof (using star rating and customer reviews) that shows shoppers this product works:
To make it even better, Arrae could combine these elements into a dedicated landing page with an eye-catching hero that draws shoppers in.
A listicle landing page is an excellent choice here for the brand to make a case for its product by helping it share five strong reasons to buy its wallets.
The page also includes social proof in the form of customer testimonials to encourage people to buy.
Plus, there’s a page-specific sticky bar offering a discount code to further encourage sales:
6. EveryPlate’s ad-specific social media landing page
Meal delivery service EveryPlate ran a video ad campaign for its Instagram account covering myths about meal kits, such as them being expensive.
The brand linked the ad to a landing page that positioned EveryPlate as the healthy, cost-effective solution that counteracts these myths:
Masooma is a B2B writer for SaaS who has worked with awesome publications like Hootsuite, Vimeo, Trello, Sendinblue, and Databox among others. You’ll usually find her writing in-depth content, making to-do lists, or reading a fantasy novel.
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