Quickly creating custom pages for different offers and people is a key part of growing your Shopify business. This is where a Shopify landing page comes in useful - here are all the examples and templates you need.
Shopify is a great solution for building out an ecommerce store. But for launching customized landing pages at scale? Not so much.
Maybe you want to grow your email list with an ebook download. Or drive VIP customers to a 'secret' offer. Or test out a long-form "sales letter" page for one of your best selling products.
To make anything like this work, you'll need to create a dedicated page for traffic to land on.
So in this article, we cover everything you need to know on creating a Shopify landing page. Including how to actually do it, the key conversion ingredients involved, and some examples and templates for you to use.
What is a Shopify landing page?
A Shopify landing page is essentially any page on your Shopify site that you drive traffic directly to. This could be pushing a single product, collection of products, ebook, webinar signup, pre-sale list - pretty much anything that has conversion in mind.
So why not just create landing pages in Shopify itself?
You can! It's just a bit complicated and clunky because this isn't what Shopify was really designed for.
For example, you'll likely want greater layout control, as well as being able to quickly create and test a variety of new pages at scale. So it's usually easier to just use a landing page builder that integrates with Shopify instead.
6 Shopify landing page examples
Unsure what your Shopify landing page should look like? Here are six examples for you to take inspiration from - including ideas for homepages, ebooks, products, and beyond.
Beardbrand is a great example of a store adopting a 'landing page thought process' on its homepage. In other words, conversion is top of mind.
Many Shopify stores simply add a link to "All Products" or "Best Sellers" and hope users find what they're looking for. Beardbrand, on the other hand, push you towards a quiz to segment users and provide tailored recommendations:
2. Pretty Litter
Got only a handful of products in your catalog? Or have a few best sellers that you want to drive even greater conversions on? A longer "sales letter" style landing page might work wonders.
Pretty Litter does this brilliantly for its subscription cat litter:
There's just this one product available on the entire store. So Pretty Litter go all in on communicating how good it is, including sections on:
Showing the product as a solution to specific pain points
How subscribing saves you money in the long run
Testimonials and social proof
Advocacy from vets
Objection relieving guarantees
All this takes it way beyond what you'd find on your typical Shopify product page. Take a look at it in full here.
3. The Lip Bar
The Lip Bar does a great job offering a personalized service on its face kits collection page. Users can simply choose the skin complexion relevant to them, and Lip Bar builds a curated kit around it:
Adding this personalized touch is a great way to drive conversions upwards.
4. Some Pretty SEO
Some Pretty SEO isn't an ecommerce business, but they do sell a physical book. And this landing page is perfect if you plan on selling something similar on your Shopify store.
The page gives a big, high quality image of the book itself, and even has a secondary CTA to get a free preview:
It then goes on to give a more detailed description of what's covered inside:
Before finally covering some testimonials from people who've already read the book:
Nomatic sell backpacks, suitcases, and a wide range of functional travel gear. But this means it can be a little confusing for users to decipher what they need to buy.
This custom bundles page Nomatic created addresses this problem perfectly:
People can review individual product pages, then come to the custom builder to combine the items they want. Plus, there are even bulk buy savings on offer too.
Thread is another great example of a home page being used with conversion top of mind. The company sells clothes, but the main USP is the automated personal styling recommendations on offer.
This is why the simple home page heavily pushing you towards starting the style quiz is so effective:
The copy is also great. Who wouldn't want to dress better in exchange for just three minutes of their time? It's clear, simple, and effective.
From here, you'll be taken through a wizard asking you about yourself and personal preferences. And the Thread algorithm spits out the clothes it thinks you'll look best in.
Keys to a successful landing page
A successful Shopify landing page isn't just about a nice design. There are some key principles that go into maximizing the likelihood of a conversion.
Here's a run through of what to remember:
Drive relevant, targeted traffic to the page
Make your overall offer compelling, with a strong value proposition
Focus on benefits, not just listing features
Have a clear call-to-action
Make your call-to-action consistent across the page and value focused. E.g. Use "Send me the ebook" rather than just "Subscribe"
Show social proof - like any big website or publication your brand has appeared in
Show reviews, ratings, and testimonials
Be trustworthy - run on a secure https server, offer multiple payment options, etc.
Utilize scarcity and urgency where possible
Overcome objections with guarantees, free trials, and strong return policies
Cater for all devices with a responsive design
You don't have to check every single one of these off when designing your landing pages. Even our examples above don't do that.
The key is to focus on your audience's needs, and the best way of persuading them to take the specific action you want.
If this requires something super clear and to-the-point (like Thread), then so be it. If you need to be more detailed and descriptive (like Pretty Litter), then that's the way to go.
How to make a landing page on Shopify
Ready to start creating a landing page for your Shopify site? You have three options:
Create a custom template in Shopify (Coding required; not scalable)
Custom design your collections pages in Shopify (Coding optional; not scalable)
You can get started building your landing right now with any of our landing page templates. Just pick your template below, create a free account, and use the Shopify landing page examples above for inspiration.
Michael is the Content Marketer at ConvertFlow. He's been in marketing in one form or another since 2012 - first with his own fitness business, before taking charge of content at SaaS companies like Veeqo and ConvertFlow. His work has been featured in BigCommerce, G2, Klaviyo, ReferralCandy, and more.
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