Template
Example
Trust and Will explains why it asks each estate planning question, right under the answers.
https://trustandwill.com/
Why it works: Under every question, Trust and Will answers the question the visitor is actually thinking: why are we asking this? Telling someone that minor children affect guardianship and how Trusts are structured turns a nosy question into a reason to keep going. In a category built on hesitation, the explanation is what earns the next tap.
The rest of the screen is doing quiet work too. One yes or no question per step, a step indicator showing eight steps rather than an unknown number, and an illustration that gives an otherwise clinical estate planning question some warmth. The answer is also a real product branch, since kids under 18 changes which documents get recommended at the end.
In our experience: Adding a short reason under sensitive questions is one of the cheapest ways to lift step completion, and a visible progress indicator keeps drop off down on any quiz longer than three or four steps.
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Create this site message using ConvertFlow
ConvertFlow gives you the power to quickly create, customize and launch personalized site messages on your website – all from one visual builder, without coding.
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Create this survey for free with ConvertFlow
ConvertFlow gives you the power to quickly create, customize and launch personalized surveys on your website – all from one visual builder, without coding.
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ConvertFlow gives you the power to quickly create, customize and launch personalized popups on your website – all from one funnel builder, without coding.
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Create quizzes like this with ConvertFlow
ConvertFlow gives you the power to quickly create, customize and launch personalized quizzes on your website – all from one visual builder, without coding.
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Create sticky bars like this with ConvertFlow
ConvertFlow gives you the power to quickly create, customize and launch personalized sticky bars on your website – all from one funnel builder, without coding.
Create, customize and launch today
Create site messages like this with ConvertFlow
ConvertFlow gives you the power to quickly create, customize and launch personalized site messages on your website – all from one visual builder, without coding.
Create, customize and launch today
Create surveys like this with ConvertFlow
ConvertFlow gives you the power to quickly create, customize and launch personalized surveys on your website – all from one funnel builder, without coding.
Create, customize and launch today
Create forms like this with ConvertFlow
ConvertFlow gives you the power to quickly create, customize and launch personalized forms on your website – all from one visual builder, without coding.
Create, customize and launch today
Create landing pages like this with ConvertFlow
ConvertFlow gives you the power to quickly create, customize and launch personalized landing pages – all from one visual builder, without coding.
Create, customize and launch today
Create popups like this with ConvertFlow
ConvertFlow gives you the power to quickly create, customize and launch personalized popups on your website – all from one visual builder, without coding.
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