Template

Example

Jacoby & Meyers' Case Evaluation Quiz Funnel

Jacoby & Meyers stacks a time estimate, a no obligation promise, and review proof around the first question of its case evaluation funnel.

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https://jacobyandmeyersinjurylawyers.com/

Why it works: Three separate pieces of friction handling sit above the fold. The preheadline states the outcome the visitor came for, find out if you have a case. The line under the progress bar sets the cost at 30 seconds with no obligation. The Google rating badge in the header handles the trust question before the first tap. None of it is decorative.

The question itself does the qualifying. Injury type is the single most important routing variable for a personal injury firm, and asking it first means every downstream question, and the intake team's triage, is already scoped. The icons make the options scannable on mobile, which matters when most of this traffic arrives from paid.

In our experience: A time estimate paired with a no obligation line is one of the most reliable lifts on legal intake funnels, and moving the review proof onto the quiz step rather than leaving it on the landing page above keeps it working where hesitation actually happens.

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