Template
Example
ComplexLaw lets visitors self select their dispute type from tabbed categories, with a plain English description under each option.
https://www.complexlaw.co.uk/
Why it works: ComplexLaw has a wide practice, and instead of hiding that behind a vague contact form it puts the whole map on screen. Tabs split the claim types at the top level, then each dispute option carries a one line description of what actually counts. Someone who does not know the legal name for their problem can still recognise their situation in the description and self select.
That description line is the real work. Housing Disrepair means little on its own, but structural damage, dampness, plumbing and pest infestations is something a visitor recognises immediately. The tab plus option structure also means the firm captures a precise matter type on the first interaction, which is what makes routing and follow up possible for a practice this broad.
In our experience: When a business serves many distinct problems, letting visitors self select from a described list beats a generic enquiry form, and the subtext under each option is usually what decides whether they pick correctly or bounce.
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