Not every visitor to your Shopify store is ready to purchase there and then.
These days, customers need convincing that you’re the best solution to their problem. But even once you’ve won them over, you still need to stay at the top of their mind. You don’t want them to exit your site and forget all about you.
A Shopify newsletter is a superb way to do that.
What is a Shopify newsletter?
A Shopify newsletter is a stream of content you send on behalf of your Shopify store.
This content can be anything you think they’d find useful, such as:
Stories about your product
Information about new launches
Tips on how to use your product or service
The back-end of your Shopify account already collects your customer’s email addresses. (Just make sure they opt-in to your email list before you start sending it to them.) You can also add your own subscribers to that list, and grow the number of people you’re emailing.
This is a superb marketing tool for Shopify store owners to have. Why? Because the average ROI of email is $42. A Shopify newsletter helps you cash in.
6 Shopify newsletter examples
Now we know what a Shopify newsletter is, let’s take a look at some examples.
1. Harper Wilde’s welcome email
A superb way to kick off your Shopify newsletter campaign is with a welcome email. This is what it says on the tin: welcomes new subscribers to your email list.
A good welcome email usually introduces you to the brand. Yet with brand new subscribers having your brand fresh in their mind, you can offer a discount code—like this example from Harper Wilde—to nudge them towards a sale.
2. Bags of Joy’s welcome email
Similarly, this newsletter from Shopify store Sarah Haran sends a welcome email immediately after you sign-up to their list.
But instead of using an introductory offer (like a discount code) as the content, they take the first email as an opportunity to introduce themselves as a brand. This helps the subscriber to connect with the sender—which is important if the brand wants to keep them on their email list for months to come.
3. Bailey Nelson’s educational email
Just because you’ve got people subscribed to your email list who might’ve purchased a product already, it doesn’t mean you should consider your email marketing activity done.
Take this Shopify newsletter example from Bailey Nelson. They’re an online glasses retailer and customers on their email list might already have a pair they’ve purchased. However, this email takes an educational approach and explains a glasses-related term they might be unfamiliar with: blue light.
(This can be an upsell, too. Customers who’ve only just discovered blue light-blocking glasses might want to buy some.)
4. Sculpt Activewear’s bestsellers email
Sculpt Activewear are an up-and-coming retailer who use Shopify to power their online store. In fact, they take advantage of Shopify’s newsletter functionality to email their list regularly. It’s their way of promoting products to existing customers (which, on the whole, is five times cheaper than acquiring a new one.)
The subject line of this email deserves a special mention, too. They could’ve gone with something obvious like “shop our best sellers.” But the catchy (and slightly sassy) option they’ve run with is intriguing. It makes you want to open the email, in the first place.
5. Boll & Branch’s 4th July celebration email
Getting involved with national holidays is a superb way to start building your newsletter calendar. Draw inspiration from this Shopify newsletter from Boll & Branch that celebrates the 4th July, for example.
The email itself shares photos of their top products in 4th July colors. There’s also a button for you to shop the items directly on their website if you see one that takes your fancy.
6. Leesa’s flash sale email
We’ve already touched on the fact that Shopify automatically imports the email addresses of previous customers into the newsletter part of your store.
Since these people have already purchased from you, you’re able to use your newsletter to get them back on your website—and make another sale. They already know and trust you, hence why it’s easier to get an existing customer to convert.
This Shopify newsletter example from Leesa shows how to do that with a flash sale. A time-limited offer gives a sense of urgency; they need to buy now before the sale ends… Not come back to it later.
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How to get people to sign up to your Shopify newsletter
Writing your email isn’t always the hardest part about running a newsletter for your Shopify store. To make it worth your while, and to see any results from your email marketing attempts, you need to actually get people on your list.
There are various ways you can do this with ConvertFlow, but let’s start with the pop-up box. Simply pick a template, customize it for your offering, and embed the code on your Shopify store. It will appear when people land on your page, showing them you have a newsletter—and convincing them to subscribe.
In fact, we’ve got tons of different Shopify newsletter sign-up templates, including:
Sticky bar announcements
Each of which are designed to get the most people to opt into your Shopify mailing list.
The best part? All of our Shopify newsletter sign-up forms integrate with your Shopify account. You can use our templates to get more subscribers, and have them automatically populate your mailing list inside Shopify. Talk about easy work.
Elise is a writer at ConvertFlow, and expert in B2B marketing. She's been featured in publications like ConversionXL, HubSpot, CoSchedule, Content Marketing Institute, Databox, and more. You'll usually find her cooking up some high-quality content for the ConvertFlow blog or campaign library.
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