Jonathan Denney

Introducing ConvertFlow’s New Drag & Drop Call-to-Action Builder

Building beautiful calls-to-action and powerful marketing forms has never been easier.

You can now easily build calls-to-action from one simple drag & drop interface.


These dynamic CTAs can be as simple as a 1-step button or opt-in form being embedded in your website, or as powerful as a multi-step exit intent popup with custom form fields combined with conditional logic which triggers marketing actions in your apps.

You can create all types of calls-to-action

cta-types (1)

Of course you can easily create leadhooks, overlays and forms with ConvertFlow’s new drag & drop builder, but now you can also create additional embedded CTA types, such as page sections, content bumpers and sidebar opt-ins.

Plus, in the coming weeks, we’re going to add more templates such as standalone buttons and opt-in forms. So get ready for more cool CTAs!

Now you have full content and design control


While we still provide easy templates to help you quickly launch calls-to-action, you can now build whatever kind of CTA you want. You can add as many call-to-action steps, content sections, headlines, paragraphs, images, buttons, forms, fields and custom HTML widgets, to your call-to-action, as you would like. You are only limited to your imagination.

Trigger powerful marketing actions as visitors engage with CTAs on your website


To make things even better, you can now add marketing actions to your call-to-action steps, forms and buttons. This means you can conditionally trigger automations in different apps, as visitors engage with your call-to-action.

For example, you could add a tag in Infusionsoft when a visitor completes the first opt-in step, then have them moved to another Flow when they complete the second step of your form. Or you could create two “yes” and “no” buttons, and have them add different tags in Drip based on which button a website visitor chooses. (By the way, our Drip integration will be live soon!)

A/B split test multiple call-to-action variants and track completions of each CTA step


Create multiple call-to-action variants, set a traffic-percentage split and ConvertFlow will start split testing your call-to-action! We’ll track visitors as they engage with your CTA and give you stats on how your variants are converting. Plus, it’ll show how many visitors are completing each step of your call-to-action.

Dynamically switch out all of your calls-to-action based on visitor lifecycle stage


The new CTAs are integrated with your Flows, so you can dynamically change out your CTAs as visitors complete goals and move through the different stages of your marketing funnel.

This includes the new embedded calls-to-action. At each lifecycle stage, ConvertFlow can inject embedded CTAs into predefined areas of your site, so you can engage people with dynamic call-to-action sections, content bumpers and sidebar opt-ins – all embedded within your website.


So for example, you could have call-to-action sections on your company homepage and blog posts, then switch out the CTA that displays at each lifecycle stage to show each visitor a CTA synced with the next step in your marketing funnel. Cool, right?

And of course, you can do the same with your leadhooks and overlays.

As you can see, this is a very powerful call-to-action builder for marketers. We’re really excited to see what kind of cool CTAs you create!

About the author
Jonathan Denney
Co-Founder & CTO, ConvertFlow
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Jonathan Denney leads product at ConvertFlow. After running a conversion marketing agency, Jonathan co-founded ConvertFlow with his brother Ethan Denney to help brands build conversion funnels without code or waiting on developers. Since then, ConvertFlow's no-code funnel builder has helped launch 100k+ conversion campaigns, across brands such as Volkswagen, NectarSleep, CampingWorld and more.