ConvertFlow 2024 Updates: CF3, Conditional Rows, Shopify Funnels & More

• Powering 200k+ funnels
• Serving campaigns to 2+ million shoppers daily
• 10s of millions of leads generated
• Customers driving $1b+ in online sales through Shopify alone

ConvertFlow’s product team has also been cooking. 🔥

Let’s review all that’s new in 2024:

ConvertFlow 3

CF3 is a massive update of ConvertFlow’s funnel builder and dashboard, introducing new additions such as: 

Dark mode

Save your eyes from strain by toggling on ConvertFlow's fancy new dark mode, using the icon to the bottom left of the screen.

Content layer manager

Managing deeply nested elements, rows, and columns is easier than ever with the new layer manager.

Spacing from the canvas

Now you can quickly add or remove padding in your designs with fewer clicks by using your mouse cursor to adjust padding.

Drag-and-drop positioning of columns

No more duplicating sections just to show content in a different order on mobile!

New color picker (with gradients!)

Styling colors in ConvertFlow got a major upgrade. The new color picker supports a lot of new functionality, including styling custom gradients for your backgrounds!

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New logic interface

Building conditional logic and actions for your funnel paths is now faster and cleaner with the new logic interface.

You can quickly create, edit, duplicate, and delete conditions, or convert them from AND to OR conditions with a click of a button.

New dashboard

CF3's new UI design has been implemented across the board, with an overhauled dashboard for managing your campaigns, websites, and account.

Variant switcher

Using the variant switcher, now you can quickly access your campaign's other split-test variants, right from within the builder.

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Quick preview

We've brought campaign previewing into the builder, so you can quickly switch between previewing and building, without navigating away and breaking your flow.

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Quick access menu

While in the builder, click the ConvertFlow navigation icon to open up the quick access menu, to navigate anywhere in your account, at any time.

Quick search

While managing your campaigns, you can now search your entire account using the quick search bar at the top!

Introducing the conditional rows element

Conditional rows are useful for when you want to conditionally show specific content on your ConvertFlow funnel, allowing for infinite new possibilities.

For example:

• Display different hero sections based on contextual info like shopper interests, geolocations, campaign sources, etc
• Instead of guiding shoppers taking your product quiz to different funnel paths based on their answers, by using a conditional row you can conditionally change one part of the content of one quiz outcome page

Massive upgrade to Shopify app

We’ve upgraded ConvertFlow’s Shopify app to take full advantage of Shopify’s 2.0 platform, unlocking lots of new possibilities for Shopify funnels powered by ConvertFlow.

Here are some highlights:

Upgraded products elements

The new product hero element makes it super easy to create product heroes for Shopify products, which is perfect for product landing pages delivered as Shopify pages, as well as headless funnels outside of the Shopify store.

You can now also preview Shopify product content right within the builder, where you can: 

• Toggle product content like image, title, description, price, and offer badges 
• Toggle variant, quantity and subscription plan pickers (supports subscription apps like Recharge, etc)
• Toggle product review star ratings, with Yotpo and Okendo support

Shopify checkout actions for buttons

We've made it easier to link your buttons, forms, quizzes, etc. directly to your Shopify store's checkout, allowing for high-converting checkout funnels with fewer steps.

For each conversion element driving shoppers directly into cart or checkout, you can configure which product variants and product quantities are added to cart on their behalf.

Automatic & customized product filters using quiz answers

ConvertFlow’s Shopify product filters now support automatically filtering products based on quiz answers, as well as the ability to filter products and product variants using customized filters, allowing you to show the right product variants based on the shopper’s preferences.

Returning Shopify customer targeting

ConvertFlow now supports targeting logged-in Shopify customers returning to your store, enabling returning customer offers.

Here are the new targeting conditions:

• If customer has tag in Shopify If customer does NOT have tag in Shopify
• If customer has purchased Shopify product
• If customer has NOT purchased Shopify product
• If customer has purchased Shopify product with keyword
• If customer has NOT purchased Shopify product with keyword
• If customer total Shopify spend greater than
• If customer total Shopify spend less than
• If customer Shopify order count is greater than
• If customer Shopify order count is less than
• If customer last Shopify order value is greater than
• If customer last Shopify order value is less than

100s of new templates for your funnels

ConvertFlow’s templates team has been hard at work, adding 100s of templates ConvertFlow’s templates library:

Dozens of premium templates

Inspired by the funnels of fastest growing DTC brands, we’ve created dozens of new premium funnel templates, using designs and copywriting conversion-optimized by billions in ad spend.

Use templates inspired by the funnels of Athletic Greens, Jones Road, Eight Sleep and dozens more, as your starting point.

Dozens of essential templates

We’ve done all the hard work for you. Now you can build new funnels effortlessly using dozens of essential templates right within the builder, for all types of content sections and funnel steps.

Designed using the content formats from top ecommerce funnels, essential templates are easy to customize and automatically on-brand using your theme.

More features & new integrations

New integrations

ConvertFlow now supports 2-way email & SMS platform integrations with both Yotpo and Ortto.

Support for custom fonts

Now, if you go to Settings > Edit, in the "Custom Code" section you can link your font host. Then, define which font to use for headings and paragraphs. 

These fonts will then be available to choose from in the font dropdowns in the builder, and will be loaded on ConvertFlow's hosted landing pages.

Improved multi-site pricing

All paid plans now come with multi-site management, with the ability to start building funnels for free, and upgrade to the right plan later when you’re ready to go live.

With 2024 plans, by prepaying annually, you'll save 25% on your account subscription, as well as additional monthly traffic & website usage.

What’s next?

2024 has been a big year for ConvertFlow’s platform, and for 2025 we’ve got a lot already cooking in the oven.

Our goal now with ConvertFlow is to deliver funnels done-for-you, without the guesswork and long hours.

With the AI era upon us, all of our funnel building software, templates, playbooks, support, and white-glove service is going to converge, so get excited!

Ready to build?

We’re on a mission to “arm the rebels” with funnels, to build the next generation of brands.

Building your brand and want to discuss funnel strategy? Join us for a demo.

Have product feedback? Chat with us on Intercom. 

Want to work together to offer funnel building to your clients? Partner with us.

Interested in joining the team, or just want to chat about building a SaaS? 

Email me at jonathan @ convertflow.com, and let’s build together. 💪

From the ConvertFlow team to you, happy holidays and happy new year! 🥂