Is your CAC hurting profits? (how to fix it)
Last Updated:
September 2, 2026
First Published:
September 2, 2026
Customer acquisition cost can quietly destroy an otherwise healthy business. Most brands focus on scaling their ads. Robbie Jack starts somewhere else: the P&L. Before touching an ad account, he wants to know your gross margins, operating expenses, customer lifetime value, and exactly how much you can afford to spend to acquire a customer profitably.
What's covered
- How to determine your target customer acquisition cost (CAC)
- Why gross margins should drive your marketing decisions
- The relationship between CAC, LTV, AOV, and profitable growth
- When increasing AOV can improve your acquisition economics
- Why some brands aren't ready to scale
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