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How to create and trigger sticky bars

Jonathan Denney

Jonathan Denney leads product at ConvertFlow. After running a conversion marketing agency, Jonathan co-founded ConvertFlow with his brother Ethan Denney to help brands build conversion funnels without code or waiting on developers. Since then, ConvertFlow's no-code funnel builder has helped launch 100k+ conversion campaigns, across brands such as Volkswagen, NectarSleep, CampingWorld and more.

"Sticky bars" are CTAs that slide-in at the top of the visitor's browser window.

Stick bars are useful when you need to show a promotion to visitors browsing your website, without getting in the way of your website's content.

And with ConvertFlow's targeting conditions and trigger controls, you can always show your sticky bar at the perfect time.

Creating a sticky bar CTA

Click to create a CTA in ConvertFlow, scroll past the template category suggestions and you can choose to see templates for the "Sticky Bar" CTA type.

Just click "See Templates" to get inspiration, or click "Create Blank CTA" to start from scratch.

Choosing a sticky bar template

Once you've clicked to see sticky bar templates, you'll be taken to the template gallery, filtered to see sticky bar CTAs.Browse and preview the various sticky bar templates to find the perfect CTA. You can also filter faster using the category filters on the left.

Once you've found the template you want, click "Use Template" and name your sticky bar CTA.

Customizing your sticky bar CTA

Once you've created your CTA, you'll be taken to the CTA builder.

Here you can quickly customize the CTA template. Edit the headlines, paragraph text, button text, form settings, etc.

To learn more about using the drag-and-drop builder,  head here →

Choose where the sticky bar appears

Click through to the "Settings" tab in the builder panel.

Here you'll be able to control the theme of the stick bar's close out icon, as well as the side of the screen you want your sticky bar to appear from.

Controlling when the sticky bar triggers

In the "Settings" tab of the builder panel, scroll down to find the sticky bar trigger settings.

Here you can choose the sticky bar trigger type you want to use. Trigger types include:

Exit-Intent – Want your sticky bar to appear when the visitor moves their mouse to exit the page? This trigger type will detect their mouse movement to determine when to trigger the sticky bar. On mobile devices, exit intent sticky bars will trigger when the visitor clicks the back button in their browser.

Scroll Point – This trigger type let's you display your CTA when the visitor has scrolled to a certain percentage of the page. For example, you may want to trigger the sticky bar 50% through a blog post.

Timed Delay – You can have your sticky bar display X number of seconds after the page loads using this trigger type.

Upon Click Only – Need your sticky bar to trigger only when a button is clicked? Using this trigger option, your sticky bar can preload on the page and then trigger when a button is clicked. You can use either a ConvertFlow button linked to your sticky bar CTA, or apply the given custom trigger class to any HTML content on your page that you'd like to trigger the sticky bar upon clicking.

On-Site Message – Want to preface a larger sticky bar with a small on-site message from a team member? Using this trigger type, you can have a small popup message appear in the corner the screen, that when clicked will trigger the sticky bar.

With every trigger type except "upon click only", you can adjust the trigger suppression setting. If you set trigger suppression to always show the sticky bar, it will trigger the sticky bar after the visitor has closed out the CTA. If you set it to hide for a number of days after closing, it will be suppressed until the given time has passed.

Previewing your sticky bar CTA

Once you're done making your edits, save and publish your changes. Then click to preview your sticky bar CTA.

Here you'll be able to preview and test out your CTA in a safe test environment. Testing your CTA doesn't count towards CTA stats, and it doesn't trigger automations.

Next, click "Launch" to control which pages and visitor segments you want to target your sticky bar CTA to.

Here you can control when and where your popup or sticky bar CTA displays on your website.

Launching as a standalone CTA

To launch your CTA as standalone campaign, add any targeting conditions needed to control which visitors should see this CTA, and then toggle the checkbox to activate the CTA campaign.

Once you've done this, the CTA will begin displaying on your website.

Confirming your CTA is displaying

With the ConvertFlow script placed on your website, and your CTA campaign launched, head to a page of your website where it should show.

Your popup or sticky bar CTA will trigger depending on the trigger settings you've set in the builder.

If your CTA isn't showing, click the blue ConvertFlow icon at the bottom left of your website to toggle the admin widget.

This helps you see what CTAs are targeting and why, or why not, by seeing which conditions were met.

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