One of the easiest ways to get drive more sales on your ecommerce website is to make offers to returning customers when they come back to your website.
These are visitors who hot, extremely qualified and ready to buy. They’ve already proven themselves to purchase your products, and likely already have their credit card in your shopping cart system.
However, making offers to returning customers is possibly one of the most neglected conversion tactics, because most marketers’ popup tools don’t connect to their contact database and can only target anonymous visitors on their website.
Because ConvertFlow identifies and tracks contacts on your website, and because it syncs bi-directionally with your email service providers, this means ConvertFlow knows what contacts are visiting your website and what list subscriptions and tag segmentations they have.
In other words, by using ConvertFlow, it’s possible to target returning contacts on your website, opening up a world of possibilities to drive upsells, cross-sells and down-sells.
The first returning customer popup you should set up is this cross-sell popup template, that you can set up to target your returning customers.
Here’s how to set this up in ConvertFlow:
Step 1) Use this link to get the cross-sell popup template for free. If you have already signed up for a ConvertFlow account, using this link will import the CTA into your website.
Step 2) Customize the template text to fit your cross-sell offer.
Step 3) Replace the product names, prices, and then replace the product images by clicking on them and uploading new images.
Step 4) Link up the product buttons to their respective product URLs.
Step 5) Customize the popup’s trigger settings. By default, the popup will display 3 seconds after page load.
However, you may want to adjust this to be longer, or have it display upon scroll percentage or exit-intent.
Step 6) Save and publish your changes. Then, click “Preview” to see how your popup will look.
Step 7) Click the “Launch” link and add targeting conditions to the popup to display only to identified contacts.
If you’ve connected your email service provider, you can also add additional conditions such as targeting the popup only to contacts who are in your “Customers” list, for example.
Step 8) Once you’ve defined targeting conditions, activate the popup campaign toggle to launch the popup.
If you haven’t already set up ConvertFlow on your website, you’ll then be given your ConvertFlow script.
Now, head to your website while identified as a contact who meets the conditions you’ve set, and you’ll see the popup appear on your website.
To further optimize the conversions of popups targeting returning customers, such as this one, you can create multiple versions that each target different segments of customers based on products they’ve bought, offering better personalized product recommendations.