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B2B Conversion Marketing Playbook

How to double inbound lead flow with popups in 30 minutes or less, using ConvertFlow's top 3 B2B conversion tactics

Creators

Jonathan Denney

Co-Founder & CTO of ConvertFlow

Course Overview

What’s your website’s lead capture rate? The average email signup rate on B2B websites is just a modest 2%.

Chances are your website already converts 2% or more visitors into leads!

But before you celebrate, is 2% is really the bar we want to set for ourselves?

At ConvertFlow, we think your website can convert much higher. Like 2-4x higher.

To set context, if your B2B website gets less than 100k monthly visitors like most websites, the “good” lead capture benchmark we’ve seen so far at ConvertFlow is nearing 5%.

And if there’s less than 10k visitors per month, bump that to 6-10%+.

If your conversion rate is already averaging above those rates, you’re already killing it 😎

If not, no worries! Because here at ConvertFlow, we’ve curated the top 3 conversion tactics that we’ve seen succeed for B2B websites using ConvertFlow for their website popups, forms, landing pages etc.

In fact, these 3 tactics that stood out to us, have proven to help push hundreds of B2B ConvertFlow users beyond the average lead capture rates for websites in their traffic range.

4
Written Lessons
25 minutes
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