Plumbing landing pages can be instant customer converters, provided you gain visitors’ trust with your copy and design. Learn how to do so in this post that covers the fundamentals of creating landing pages for plumbers—while sharing examples and customizable templates to get you started today.
When searching for plumbing companies, most people have one goal in mind: finding a reliable and reasonably-priced plumber—someone they can trust.
Naturally, this means plumbing landing pages should have a simple purpose: to convince visitors they’re reliable, a company they can trust, and one that charges a fair price.
You can easily achieve all this with a landing page design that screams we’re trustworthy.
So in this post, let’s show you how to create a high-converting, trust-earning plumbing landing page. We’ve also got plumbing landing page examples and templates to help you design the best landing page for your service.
Let’s go 👇
What is a plumbing landing page?
A plumbing landing page is designed to inform, earn trust, and convert site visitors into customers for anyone in the plumbing industry. The page gives your audience the essential information they need to trust you and be sure that you’ll fix their problem without being overcharged.
It closes with a quote request form or contact number that allows them to get in touch with you quickly and easily.
What to include on your plumbing landing pages
The aim of a plumbing landing page is to convert site visitors into leads and/or customers. This means your page needs to share all the information visitors need to make their decision while subtly convincing them you’re the best choice for them.
To this end, here are the essential details to add to your plumbing landing page:
Plumbing landing page best practices
Strong hero section. Your visitors are likely comparing you with everyone else in the area, so you need to grab attention and communicate value right off the bat. Don't let them go back and click on a competitor's link.
Service information. This includes an easy-to-read list of the plumbing services you offer (and, if relevant, don't offer), your experience, and your service areas and timings.
Social proof. This could be anything from trust badges to customer testimonials and logos that build trust and show you’re the choice others like them are making. All the better if you could share video testimonials.
Contact details. Some users prefer contacting via forms, while others prefer calling for price estimates. It’s best to provide both these ways to make it simple for interested people to reach you. Remember to keep the form short, asking for only necessary details to encourage visitors to fill it.
Estimate details and discounts. People looking for plumbers aren’t looking for speed and expertise only. They want fair prices, too. Sharing that you offer free estimates and any discount code, therefore, helps.
6 plumbing landing page examples
With that, let’s look at plumbing landing page examples that show these principles in practice:
They share a special discount deal—something their prospects are always looking for
They highlight that booking them takes “7 seconds” only, making it easy to work with them
The rest of the page explains their services, shares a service map to clarify areas their serve, and shares their discount deal—all essential pointers to lure customers.
One other thing the landing page does wonderfully well: it effectively earns trust by sharing logos of their clients, customer testimonials from Yelp, and real pictures of their work.
3. Cardinal Plumbing landing page
This one’s a short and to-the-point plumbing landing page example. The header space dives straight into what the company does using action-triggering words like “expert” and “free” to convince visitors:
Then, the page entices visitors with a bold header reading “free service call with repairs,” pairing it with a limited-time discount. They’ve also thrown in a service guarantee badge to earn trust.
Plus, the background image features their team—adding a human element to the page.
Like RooterMan’s landing page, this one also shares social proof—just look at their client logos and reviews:
They also concisely share their services alongside the areas they serve and a bit about themselves. What’s more, they give four compelling reasons why people should choose them in a reader-friendly format:
4. Ingram informational plumbing landing page
This landing page uses the pricing angle at the start of the page, while sharing contact details (contact form plus their phone number) to make it easy for people to get in touch:
Just below that, they give a clickable list of services they offer on the left and an introduction at the right, therefore, providing sufficient information to their visitors:
As the page proceeds, Ingram Plumbing maintains its focus on pricing by offering free estimates and discount deals:
The page also packs in customer reviews—essential social proof for trust-building. And, as it concludes, the company shares a brief list of reasons to choose them for anyone having second thoughts as they fill their service request form:
5. BDS Drainage plumbing landing page
This landing page from BDS Drainage emphasizes the company's speed of response on top of its expert service to grab readers’ attention:
In the opening lines itself, the landing page lists reasons why someone should trust them alongside a 10% off discount for contacting BDS via the form.
Immediately after this is social proof in the form of customer reviews, followed by star ratings of their service. They sprinkle in some more social proof as the page ends, making it present throughout the landing page.
For convincing their visitors further, they’ve chosen to use a video explaining why to work with them–a clever move.
The best part? They’ve also listed the perks of working with them in a checklist form under the video:
This is ideal for convincing those who don’t want to watch a video.
6. Rite Plumbing & Heating landing page
This plumbing company also stresses its speed and pricing—sharing that it offers:
Free, no-obligation estimates
Availability within 30 minutes
They continue making these points as you scroll. Instead of clunky paragraphs, though, they’ve divided the convincing information into blocks with bold text and a line or two with each point.
Next, they immediately show social proof to make their case, followed by contact details and information on their services (again, shared in an easy-to-read manner).
Plumbing landing page templates
Inspired by these plumbing landing page examples? Ready to create yours? Awesome 🙌
We’ve got the tools and templates to get you designing right away. With ConvertFlow, you can DIY landing page design—no external help needed.
Masooma is a B2B writer for SaaS who has worked with awesome publications like Hootsuite, Vimeo, Trello, Sendinblue, and Databox among others. You’ll usually find her writing in-depth content, making to-do lists, or reading a fantasy novel.
Explore more campaigns
Get more inspiration from examples of other popular conversion marketing campaigns