6 User-Friendly Mobile Landing Page Examples That Convert on All Devices
More people are browsing the web on mobile than ever before. Meaning your landing pages should be responsive and built for all devices. In this guide, we share six quality mobile landing page examples as well as templates and best practices.
More than half (54.8%) of all website traffic happens on a mobile device. You likely see similar results on your website.
Long gone are the days of shoppers signing onto a desktop or PC for an online shopping session. Considering 94% of mobile phone owners have the device on them at all times, potential customers are just seconds away from opening their mobile browser and clicking onto your site.
If your mobile landing page isn’t fast or engaging enough, they’ll head back to their search results (and possibly click on a competitor.)
Here’s how to avoid that and create a mobile landing page that works.
What is a mobile landing page?
A mobile landing page is a URL on your website that is optimized for mobile. Unlike desktops or PC monitors, mobile phones have a significantly smaller screen size.
Anything that isn’t optimized for a smaller screen can either be unreadable, hard to navigate, or downright frustrating. That won’t get the results you want from the landing page—be that sales, eBook downloads, or app installations.
Critical elements of a mobile landing page
Now we know what a mobile landing page is, let’s take a look at what a good one looks like.
Here are some fundamental points to remember:
Make it responsive. It’s a given that mobile screens are much smaller than their desktop counterparts. However, people still may have different screen sizes depending on the devices they’re using. A responsive design automatically shifts elements on the page depending on the device it’s loaded on.
Ensure everything is legible. Font sizes need to be more prominent on mobile landing pages—especially body and paragraph text.
Keep buttons clickable. When creating a mobile landing page, you need to be wary of “fat finger syndrome,” which causes people to have issues clicking buttons because the box is too small. So, make sure all your buttons are spaced out and big enough for people to press on a smaller screen.
Preview on mobile before you publish. Have your team members load the mobile landing pages on their own devices (such as iPhones and Samsung phones) before you start promoting them.
When building a landing page in ConvertFlow, you can preview how it looks on both desktop and mobile by toggling the switch at the top of the builder:
Shopify created a landing page for people to download its Future of Commerce report. When the page loads on mobile, you’ll see that it’s clear, simple, and straightforward—using just one call-to-action (CTA):
What’s great about this mobile landing page, though, is that the CTA uses a big button. It prevents people visiting the landing page from growing frustrated with the design, or clicking the wrong button.
2. Lindsey Created mobile ecommerce product page
If you’re an ecommerce company, the product and category pages on your site also need to be optimized for mobile.
Take inspiration from this mobile landing page by Lindsey Created for her candle:
The image takes pride of place on the page, making it obvious what customers are browsing. It also shows the price and product description, with a carousel of related products if that one is out of stock.
But the overall key is that people can easily see, read, and take in all the needed information—then take action.
3. ManyChat mobile SaaS product page
ManyChat’s product page is optimized for visitors loading the site on their mobile device. Like many other examples, it has a clear headline and CTA for someone to take the next step:
What’s interesting about this mobile landing page example is the fact they use social proof above the fold. Before a visitor needs to scroll further down, they already have some trust in ManyChat knowing they’re the #1 Facebook Messenger chatbot.
4. Hootsuite mobile signup page
It’s not just product and category pages that need optimizing for mobile. The entire signup process for your app needs to be mobile-friendly, too.
Take a leaf from Hootsuite’s book. Below is their sign-up page to create an account:
The PC Mag and Gizmodo awards instill confidence in the potential customer. Before they scroll further down to see how much the microphone costs, they already feel more confident knowing it’s worth it.
The great thing about Uber’s mobile landing page is the call-to-action. Take a look at how it’s all about getting a ride scheduled:
Standard thought might suggest a straightforward “create account” CTA or pushing people to download the Uber app. But these are left as secondary CTAs further down the page.
Instead, Uber knows that people browsing the mobile site are likely searching for a first-time ride. So, the call-to-action is all about getting your start and end locations inputted—reducing friction and getting early “buy-in” to the signup process.
Mobile landing page templates
As you can see, there are tons of different reasons why you’d need a mobile landing page—the overarching one being the huge rise in mobile traffic and mobile commerce.
Use the best practices we’ve shared (like making buttons clickable for people with larger fingers), and draw inspiration from the real-life examples.
The only thing left to do next is to create your own.
Inside the ConvertFlow template library, you’ll find tons of professionally designed landing page templates for you to start with. Simply customize the design for your needs and start driving traffic to it!
The best part? Every landing page template we have is fully mobile-responsive.
You can toggle between editing the mobile and desktop versions of a page (or any CTA) within the builder—and even hide/show specific elements on mobile and desktop:
Here are a few responsive landing page template ideas for a variety of use cases:
Elise is a writer at ConvertFlow, and expert in B2B marketing. She's been featured in publications like ConversionXL, HubSpot, CoSchedule, Content Marketing Institute, Databox, and more. You'll usually find her cooking up some high-quality content for the ConvertFlow blog or campaign library.
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