Email marketing is a superb way to nurture your potential leads.
Yet to be able to meet them in their inbox, you need two things:
Their email address;
Their consent to receive email marketing messages from you.
You can achieve both of those things, and start to build your subscriber list, with an email pop-up box.
What is an email pop-up box?
Before we dive in with the examples and tutorials, let’s cover the basics and define exactly what an email pop-up box is.
Here’s a simple definition: An email pop-up box is a message that appears when someone lands on your page. It asks them for their email address in return for some value—such as a discount code, access to new product launches, or entries for a contest.
Want to create your own? ConvertFlow's popup maker has you covered with templates and an easy-to-use drag-and-drop builder 😎
6 email pop-up examples
Unsure whether to use email pop-ups on your website because they might feel irritating to your website visitors?
Here are some examples of email pop-ups that show they don’t have to be intrusive:
The most important thing to consider when asking for anyone’s email address is the value you’ll give in return. Beauty Bakerie show this with their pop-up box that invites visitors to enter a monthly draw.
This works because it fires as soon as you land on the homepage, meaning everyone has the chance to opt-in (and therefore, build their email list.) Plus, they’re not asking for tons of information. Just an email address and you’ll qualify for each monthly draw:
2. Cult Beauty’s 10% discount pop-up
Remember how we said you’ll need an incentive to encourage website visitors to enter their information in your email pop-up box?
Take a look at how Cult Beauty does this on their website. Whilst I’m shopping, a pop-up appears that offers me 10% off if I enter my email address. It’s a great way to encourage sign-ups—especially when 75% of customers scour their inboxes to find discounts.
It’s easy to replicate this email pop-up for your own site. Simply give a small discount in return for a lead’s email address, and you’ve got them engaged on one of the most private, intimate platforms of all: their inbox.
3. Debenhams’ subscription invitation
Debenhams have an email pop-up box that appears a few seconds after I open the page. It says that by giving my email address, I can hear about their latest products and view the best offers from my inbox.
But unlike the other email pop-up examples we’ve shared so far, there isn’t a form in this box. Instead, they use a link with the text “subscribe today” to send me to a separate landing page.
4. MarketingProfs' exit intent pop-up
Who said email pop-ups had to be strictly ecommerce related? This example from MarketingProfs proves that you can use email pop-up boxes for any type of website—including a blog.
This box appeared when I showed an intent to exit one of their blog posts. It encouraged me to join their email list using the words “it’s free” and “friend.” And again, there’s a clear value proposition for me, the reader: to not miss out on any new content they publish. By giving my email address, I’ll get notified whenever they publish a new post.
5. Nike’s email pop-up form
Notice how most of the email pop-up boxes we’ve shared so far are simple forms? They don’t ask for anything other than your email address.
But what’s different about this email pop-up example is the fact it doesn’t just ask for my email address. Nike also asks for my date of birth and shopping preference—such as men’s or women’s clothing.
That extra detail gives Nike the ability to customize the emails they send to me. For example: If I tell them I’m 20 years old, they might send me campaigns featuring athletes I recognize. Similarly, if they know I prefer shopping for women’s clothes, they know not to send me emails that promote men’s clothing items. They already know I’m not interested.
6. Madewell’s “become an insider” email form
Here’s another example of the multi-field form in action. Madewell pushes visitors to “become an insider” when shopping on their site, which gives them free shipping, a birthday gift, and access to special events.
But instead of asking them to consent to receiving emails, Madewell is encouraging people to create an account. Sure, they’ll need a lead’s email address to do that—but the focus is on the potential customer. They’ll have access to all these perks by creating an account (whilst Madewell collects their email address for future targeting.
How to create an email popup with our free templates
Fancy some good news? It’s easy to create a popup box to start collecting email addresses. And, you don’t need a fancy web developer to install it for you.
Customize the settings of your popup box to only show it to some people to boost your conversions. For example, you can show the pop-up:
10 seconds after someone visits
When somebody visits a specific page (like a category page)
When someone scrolls to a certain point (such as viewing 50% of the page)
When someone shows an intent to exit their browser tab
Each of these triggers mean you don’t have to fear annoying your visitors. You can only show the email pop-up box when they’ve met specific criteria.
(Often, that criteria shows they have the qualities making them likely to sign-up. For example: Someone scrolling through 70% of your page is more interested in your brand than someone just viewing above the fold—making them more likely to enter their email address.)
And, the best part: ConvertFlow templates integrate with your email marketing tool. The pop-up form will collect email addresses and populate your software with that information. No copy and pasting needed.
Get this email popup template for free
Now that you have a game plan for creating an email popup, get started with this free ConvertFlow template:
Elise is a writer at ConvertFlow, and expert in B2B marketing. She's been featured in publications like ConversionXL, HubSpot, CoSchedule, Content Marketing Institute, Databox, and more. You'll usually find her cooking up some high-quality content for the ConvertFlow blog or campaign library.
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