6 Automotive Landing Page Examples to Generate Car & Motoring Leads

When selling car-related products, personality really does sell. The experience you give to customers coming to your dealership is often what makes or breaks their decision to buy from you. 

The only problem: You can’t give that experience to everyone visiting your automotive website. But you can deliver it through a well-optimized automotive landing page.

So, how do you create an automotive landing page with little-to-no coding knowledge? One that explains your products or services enough to instill the confidence a potential customer needs to buy from you? 

This guide covers exactly that, with six examples from which to draw inspiration and bonus tips on optimizing and creating yours.

What is an automotive landing page?

An automotive landing page is a page on your website that promotes a specific product or service. For example, you might have a designated landing page for each dealership location, your vehicle loan comparison pages, or the manufacturer for each used car you sell. 

There is one main goal for any automotive landing page: To educate potential customers and provide them with enough information that they begin to like and trust you. They’re two important factors that play a large role in whether a customer enquires or buys from you, especially in the automotive industry.

6 quick tips for optimizing your automotive landing pages

Now that we know what an automotive landing page is, let’s take a look at six quick tips you can use to get more people buying (or enquiring) through your website.

• Have a clear headline above the fold. Before visitors scroll down the page, make sure they know exactly what you’re selling. Pull on any pain points your target audience has. If you’re selling cars, for example, your automotive landing page headline might be: "Used car dealers you can trust."
• Use social proof. The average car buyer spends 59% of their time researching. Prove you’re a trustworthy brand using social proof. This could be anything from trust badges (like the fact you’re a Toyota-approved car dealership) to testimonials from previous customers.
• Personalize it. Greet customers by their name, change the offer you’re giving and show your nearest location based on the information you’ve already collected about each visitor. 
• Have one CTA. Pulling people’s attention all over the place is confusing. Instead, stick to one call-to-action per landing page. For example: “View cars” or “Enquire now.” 
• Optimize it for SEO. For example, if your car dealership is in Dallas, include the keywords "Dallas car dealership" in your landing page’s headline, URL, meta title and description, body copy, and image alt text.‍
• Add an exit-intent popup. Not everyone who visits your automotive landing page will be ready to take the next step. Capture those people before they’re lost forever with an exit-intent popup. It loads when their cursor heads towards the “Exit” button and asks for their email address for future retargeting.

As you can see, there are certain elements that all vehicle-related landing pages should include. Let’s take a look at six great examples of automotive brands that do this well.

1. LV car insurance automotive landing page

The headline is one of the most critical factors of any automotive landing page (or any landing page, for that matter).

LV does a brilliant job of its headline here, provoking a pain point (expensive car insurance) and promising customers won’t experience the same thing if they choose LV:

What’s interesting here, though, is that the page has two CTAs—going against our best practice of only having one.

The double-pronged CTA approach does work if existing customers have already created an account on their site. But, notice how the primary CTA ("Get a car quote") is more prominent with the blue background.

2. We Buy Any Car valuation automotive landing page

This example from We Buy Any Car shows exactly how to stick with the one CTA per landing page. The page itself is relatively simple, asking visitors to complete one job: Entering their vehicle details in return for a free valuation:

Next to and beneath the CTA, you’ll see some social proof.

The fact that over 22,000 customers have rated the brand as “Excellent” on TrustPilot instills confidence in the visitor. If other people think they provide an excellent service, chances are, you’ll feel the same.

3. WhoCanFixMyCar search engine automotive landing page

Speaking of social proof, this example from Who Can Fix My Car takes trust signals a step further:

It has a similar above-the-fold CTA as above. Yet instead of a five-star rating, the brand shows trust badges like:

• Price match guarantee
• 4.5-star rating from previous customers
• The fact that an average customer saves £77.89 when using their service

All very persuasive to show potential customers that they can trust the company and its search engine/price comparison feature.

4. TrueCar location-based car finder landing page

Here’s a great example of how automotive brands can create landing pages for each of their locations:

TrueCar’s landing page rounds up a list of used cars for sale in Los Angeles. The page is optimized for that term and appears on the first page of Google search results, undoubtedly driving tons of relevant traffic to the site.

5. Your Mechanic full-funnel landing page

Earlier, we mentioned that car buyers spend most of their time researching options. This automotive landing page from Your Mechanic is an excellent example of how brands can connect with potential buyers throughout their research process:

The page is optimized for "best mobile mechanics in Boston"—reaching people in the middle of the sales funnel. The landing page provides them with reviews from different dealers, the types of problems they can fix, and a single CTA to "get a quote."

6. Carwow information-based automotive landing page

Here’s another excellent example of how automotive dealers can use information-based landing pages to reach potential customers in search engines. Carwow’s review of the Volkswagen Tiguan ranks for "Volkswagen Tiguan review"—a keyword searched by more than 6,500 people every month:

You could take the same approach with your automotive landing pages. Write a review for each type of car you sell, lease, or finance.

Then, once customers are convinced that the vehicle is the right one for them, use a CTA that directs them towards the product page or local dealership.

Your expertise is selling automotive products or services, not creating beautiful landing pages. That’s why the ConvertFlow library is home to hundreds of landing page templates you can use for your automotive business.

Take this one, for example, which already ticks most of the "need-to-have element" boxes:

Replace the placeholder text with your headline, description, and CTA button. Upload a photo or video of your automotive products/services and a background to match your brand colors.

Here are some more templates you can use to get started now: