Jonathan Denney

New in January: Introducing Website Lead Generation Insights & Reports

In 2018, web analytics is smarter than ever. There are so many tools you can use to track website visitors!

The most popular web analytics tool is Google Analytics, without a doubt. It’s a must-have, and it’s free. But…

After having talked with thousands of marketers who use ConvertFlow, it’s become crystal clear to us that Google Analytics doesn’t tell our users enough about the marketing metrics they care about the most when it comes to their website’s lead generation.

Google Analytics does an awesome job at giving you high-level insights into how your visitors discover your website and engage with your content, but it doesn’t quickly tell you about your marketing contacts.

While it’s useful to know where your anonymous visitors are coming from and what pages they’re visiting, it’s even more useful to know where your leads are coming from.

Currently, many marketers who have a simple Google Analytics setup, have struggled to answer simple questions like these:

  • Which marketing campaigns are generating the most leads?
  • Where on our website are our leads landing on, first?
  • What pages on our site are resulting in the most leads being captured?
  • And last, what marketing campaigns can our leads be attributed to?

While marketers these days seem to have the tools they need to get insights into their website traffic, many of them don’t have the tools they need to quickly get insight into their website’s lead generation efforts.

And these marketers usually include those who don’t have readily-accessible developers that can custom code their own tracking solutions, or who don’t want pay for enterprise marketing automation software.

The barrier to entry to get insightful lead generation reports has been very high, so most marketers just rely on a simple Google Analytics setup. This means that they’re not learning enough about how their marketing campaigns truly impact their most important lead metrics.

If you’re serious about tracking and improving your website’s lead generation results, using Google Analytics alone won’t cut it.

Getting website analytics for your traffic is as easy as placing the Google Analytics script on your site. So, we set out to make getting insightful lead generation reports as easy as adding a tracking script to your website.

Introducing ConvertFlow’s lead generation insight reports

Last August, we introduced lead generation attribution data as part of ConvertFlow’s lead intelligence platform, which makes it easier than ever to collect where your leads are coming from, and send that data into your email marketing tool, without having to code custom tracking into your website forms.

While you could map all of this useful attribution data on your leads into your email marketing system and contact segments, you couldn’t easily report on this data in your email marketing software.

And most email marketing apps do a great job at reporting on email campaigns, but they fall short on showing you where your subscribers are coming from.

With ConvertFlow’s new lead generation insights & reports, you can now quickly discover where your leads are coming from and where are on your website they convert, all from one dashboard.

Insight 1 – Leads Generated

You can easily see how many leads you’re generating compared to the number of new visitors to your site, helping you gauge the performance of your website’s lead generation campaigns in a certain timeframe.

Insight 2 – Top Calls-To-Action

If you’re using ConvertFlow to build your website’s calls-to-action and lead generation forms, you can easily see which CTA campaigns are performing the highest. And, if you click through, you can get a full report on all of your top performing ConvertFlow CTAs on one page.

Insight 3 – Top Lead Capture Pages

Have you ever wondered which pages of your website are capturing the most leads? Now, you can easily see a report on the URLs of your website where visitors are entering their emails the most, ranked by the number of leads generated on that URL.

Insight 4 – Top Lead Landing Pages

Not every visitor becomes a lead on their first visit. In fact, most probably click around your site a bit before entering their email address into a form. So, what pages on your website are your leads landing on first the most? With this new insight in ConvertFlow, you can quickly see the pages on your site that leads are originally landing on the most.

Insight 5 – Top Lead Referral Sources

So now, with these reports, we’re getting all of these useful insights about what’s happening once leads are on your website, but what about getting insights on where your leads are coming from?

When a new visitor comes to your website, ConvertFlow tracks the domain of the website they clicked-through from, and then ties this to their contact record when they eventually sign up. While ConvertFlow has already been collecting this data on your leads, we’ve now created a report so you can easily see which referral sources are resulting in the most leads for your website.

Insight 6 – First-Touch UTMs

Are you using UTM parameters to track your marketing campaigns? If not, you should! UTM tracking makes it easy to attribute website traffic to your marketing campaigns in Google Analytics.

ConvertFlow also automatically tracks visitor UTM values when they land on your website for the first-time. That way, when they become a lead by entering their email address, you’ll know what marketing campaign led to them becoming a lead, and can easily report on how many leads each UTM value has generated.

Insight 7 – Top Contact Tags

Are you using ConvertFlow’s internal tagging system to build visitor audiences, such as polling your visitors and tagging them based on their answer? If you have, then now you can easily see which tags are being applied to contacts the most.

And the best part? ConvertFlow picks up submissions for just about any email form on your website, whether it’s built in our call-to-action builder or not.

This means you can start collecting this valuable attribution data on your leads right now just by adding ConvertFlow’s script on your website. You’ll then get valuable insights within the ConvertFlow dashboard, as well as be able to send the attribution data for each lead into your email marketing software’s custom fields for audience segmentation and email personalization.

If you’ve already added the ConvertFlow script to your website, just head to the “Insights” area in your site dashboard, and you can dive into your reports!

If you haven’t already signed up for ConvertFlow, you can start tracking lead generation on your site and get reports on your results for free on up to 500 visitors per month, by using ConvertFlow’s Free plan. No credit card required.

Excited about being able to report on your lead generation efforts with ConvertFlow? If you have any feedback on how we can make this more useful to you, we’d love to hear it.

Leave a comment below and let’s chat!

About the author
Jonathan Denney
Co-Founder & CTO, ConvertFlow
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Jonathan Denney leads product at ConvertFlow. After running a conversion marketing agency, Jonathan co-founded ConvertFlow with his brother Ethan Denney to help brands build conversion funnels without code or waiting on developers. Since then, ConvertFlow's no-code funnel builder has helped launch 100k+ conversion campaigns, across brands such as Volkswagen, NectarSleep, CampingWorld and more.