Jonathan Denney

Triggering actions when people visit specific pages on your website

Flows, ConvertFlow’s built-in campaign builder, lets you automate Calls-To-Action across your website. Needless to say, this unique functionality has given marketers powerful onsite marketing automation capabilities.

By setting call-to-action goals, marketers have been:

– Showing sequences of Calls-To-Action throughout the lifecycle of their website visitors
– Triggering actions when meaningful events happen. For example, when someone submits a “Lead Magnet” overlay, or views a leadhook offer.

That’s all good, but the time has come to unlock the power your website has to greatly boost the results you’re getting from your marketing automation efforts.

And that’s why by popular demand, we’ve taken flows to the next level, and are introducing a new type of goal.

We call them “Visit Goals”.

visit-goal

So how exactly can this new feature help you?

Well, now you can specify and control what happens within your marketing automation tools when people visit certain pages on your website or blog.

For example: Now you can set a “Visit Goal” for when people visiting your pricing page that adds a tag to their contact record in Infusionsoft, triggers an action set, and moves the person to a new flow that starts showing them a new overlay.

visit-goals-actions

Cool, right?

And what’s even better is you can now set Visit Goals for each lifecycle stage. Here’s why this is so important:

Is a random visitor landing on your pricing page qualified to complete the visit goal in your Flow? Well maybe she’s not? Realistically, she can only be considered “qualified” if she has already opted-in for your lead magnet, and has a certain tag.

Because Visit Goals are added to the lifecycle stages of your Flows, visitors can only complete them if they’re in a specific lifecycle stage, and they meet certain conditions you’ve already set.

Now, getting back to our example scenario. We could make our pricing page Visit Goal much more targeted by applying it only to visitors who are returning leads who have completed the “Lead Magnet” goal, and who don’t already have the customer tag in Infusionsoft.

visit-goals-conditions

Pretty powerful, huh? Just think about the impact this kind of automated, personalized targeting could have on your conversions and sales.

And while the logic possibilities are endless, creating Visit Goals within ConvertFlow is very easy and intuitive to automate.

Here’s how you can get started using Visit Goals:

Within ConvertFlow, when you go to create goals in your Flows, you’ll now find that you have the option to select the type of goal you want to create.

new-visit-goal

Select “Visit page”, set the URL and click “Create”. You can also set the actions you’d like to trigger when a Visit Goal is completed.

As you might imagine, by introducing goal types, we’re laying the groundwork for more types of marketing automation goals, that’ll let you go beyond just having visitors engage with specific CTAs, or visit certain pages.

But you’ll see that soon enough

🙂

Of course Visit Goals are wrapped into the Flows builder, so you can easily keep an eye on what’s happening as people progress through your onsite marketing automation.

And guess what?

We’ve even added a zoom functionality to the Flows editor, just in case you’re a mad scientist marketer who wants to build for every possible scenario!

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Have any thoughts on this cool new feature?

If so, don’t hold it back. Drop us a quick line at team@convertflow.com, or hit us up via instant message. We’re here listening.

About the author

Jonathan Denney

Co-Founder & CTO, ConvertFlow
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Jonathan is Co-Founder & CTO at ConvertFlow. As ConvertFlow's chief MarTech geek, he's all about creating no-code products for marketers.