Jonathan Denney

Personalize Your Website's Calls-to-Action Using Geo-Targeting & Location Data

Now, ConvertFlow automatically tracks the IP address of your website visitors and returning contacts.

This means, you can personalize your website’s calls-to-action using geo-targeting and location data!

While our tracking is still primarily cookie-based, collecting information like a visitor’s IP address, allows you to easily target your campaigns by which country or city they’re visiting from.

Also, by using ConvertFlow’s personalization merge tags, you can now easily personalize your CTA content and on-site messages with the city or country your visitor is in.

So for example, if you’re a marketing agency who prefers to work with local clients, you can personally greet people in your city with a geo-targeted CTA, and offer a free consultation, while filtering out everyone else who is visiting your website from another country.

The location data you capture on leads can also be passed to your email marketing software. This way, you can personalize your email marketing campaigns based on the location of your subscribers.

To set up passing location data to your email marketing app, all you need to do is map ConvertFlow’s contact data fields to the custom fields in your email marketing app. Then, it’ll get passed over automatically.

Ready to start using geo-targeting with your website’s CTAs? Go ahead and launch your first geo-targeted CTA in ConvertFlow today →

About the author

Jonathan Denney

Co-Founder & CTO, ConvertFlow
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Jonathan is Co-Founder & CTO at ConvertFlow. As ConvertFlow's chief MarTech geek, he's all about creating no-code products for marketers.