Jonathan Denney

Introducing ConvertFlow’s powerful integration with ConvertKit

ConvertFlow now integrates with ConvertKit. And it’s one of our most important integrations yet. Here’s why…

ConvertKit has built the best marketing automation software for bloggers. And when I say “the best”, I mean it.

After years of running marketing automation campaigns at a previous company, for dozens of agency clients, and leading product development for ConvertFlow, which integrates heavily with marketing automation apps, I’ve learned them all, inside and out.

Every marketing automation app has the same foundation like tags, lists, and automations, plus a few bells and whistles to help differentiate each one.

But what many of them lack… is focus.

Except for ConvertKit.

Nathan Barry, their founder, was a professional blogger before starting ConvertKit. From day one, they knew bloggers better than their competitors, so they built a laser-focused software perfect for them.

After experiencing frustration with complex marketing automation tools in the market, they decided to scratch their own itch by simplifying email marketing for solopreneurs, bloggers and info marketers. This way, they can stay focused on growing their online business, without having to become an automation tech ninja.

So, if you’re a marketer looking to simplify launching email campaigns and automated sequences, while still getting powerful automation features, check out ConvertKit.

We’re also excited to announce that ConvertFlow now deeply integrates with ConvertKit.

It’s an amazing combination of powerful tools to add to your marketing tool stack.

With ConvertKit handling your email marketing automation, and by using ConvertFlow, you can now bring marketing automation to your website.

Let us show you how…

How to launch on-site marketing campaigns, fully synced with your ConvertKit audiences

Using ConvertFlow’s call-to-action builder, you can build out CTAs for each step of your conversion funnel, and display personalized CTAs on your website to different visitors, depending on their progress.

So if you’re a blogger, your conversion funnel might look something like this…

  1. Free offer to join email list
  2. Email follow ups leading to low-ticket product or membership
  3. Email follow ups leading to higher-ticket products or programs

In ConvertFlow, you can build out different types of CTAs to show on your website, at each funnel stage.

These CTA types include “hooks”, which appear in the corner of your visitors’ screens, “overlays” which take over the browser window, and “embedded” CTAs, which show in your website’s content.

For example, here’s a hook CTA offering a free ebook…

ConvertFlow hook

And here’s an overlay, with a video offering access to my example membership site on entrepreneurship…

Building out CTAs to show to your website visitors is as easy as it can get using ConvertFlow’s drag-&-drop CTA builder and growing library of templates. Just click to create a CTA, choose which type of CTA, choose a template, make your edits and you can launch it instantly.

ConvertFlow Call to action Builder

Pro Tip: You can also use “merge tags” to personalize your CTA’s message with the visitor’s contact info. This contact info can be collected through ConvertFlow’s list building forms, or can come from contact info you’ve already collected on your ConvertKit subscribers.

So now that we’ve got a few CTAs to display, we can start building out a conversion funnel, using ConvertFlow’s “Flows” builder, to show my free report CTA to new visitors, and my membership offer overlay CTA to returning subscribers, who are not tagged as “Customers” in ConvertKit.

From a birds eye view, here’s how that flow looks…

On-Site Retargeting

Now, let’s set up our targeting conditions for these CTAs in my flow, as well as add automations to trigger when our visitors’ complete these CTAs in each flow stage.

For the “free ebook” CTA, I want to show this to visitors in the “New visitors” stage, if the URL contains “blog”. And when they complete it, I want to progress visitor’s to the next stage in my flow, and add the “Lead” tag in ConvertKit.

Next, for my membership overlay, we can set this overlay to show only to returning subscribers who don’t yet have the “Customer” tag in ConvertKit. And when a subscriber clicks the overlay CTA button, we can trigger an automation to send the subscribers lead profile to my inbox.

Cool, right?

And there’s even more that’s possible…

How to supercharge your email marketing with ConvertFlow’s advanced list building tools and data

ConvertFlow can do more for your marketing campaigns than just show the right CTA to people throughout your funnel. It can also “supercharge” your email marketing. Here’s how…

Enrich your email list with social, professional and company info on your subscribers

When you collect a lead using ConvertFlow’s list building tools, it automatically researches your new subscriber for you, checking their social media profiles, and their professional info, creating a lead profile, rich with valuable contact info.

And this researched data can be automatically added to the lead’s ConvertKit contact record.

Here’s what you can do with that research subscriber info…

  1. Deliver more personalized email marketing campaigns, without having to ask for too much info in your forms.
  2. Send insightful “lead alerts” to your team’s inbox, to gain insights into who your subscribers are and who may be a qualified lead for your programs
  3. Greet email subscribers returning to your site by their name, with our CTA merge tags

Quiz your audience to segment them into the right email lists

Using ConvertFlow’s multiple choice CTAs, you can ask your visitors a question, and trigger automations to segment them based on their answer.

ConvertFlow Quiz Segmentation CTA

And if you haven’t already collected the visitor’s email address, as soon as you collect it, ConvertFlow will remember their quiz choice and run the automation to tag them in ConvertKit.

Syncing ConvertFlow’s form fields with your ConvertKit custom fields

ConvertFlow Custom Fields

Using ConvertFlow’s lead generation forms, you can add custom fields, such as text fields, dropdowns, hidden fields, etc.

When creating or editing a custom field in ConvertFlow, just select the ConvertKit custom field you would like to map this field data to, and you’re set!

Targeting your existing ConvertKit subscribers by their ConvertKit tags

And last but not least, using ConvertFlow’s “Targeting Sync” feature, you can sync up the tracking of your existing ConvertKit audience, so you can target them by their tags.

Here’s how it works, just add the follow parameters to your links in the ConvertKit email editor, and ConvertFlow will automatically sync up the subscriber’s ConvertFlow visitor tracking with their ConvertKit subscriber data, as soon as they click through to your website.


Note: ConvertKit doesn’t personalize the merge tags when sending test emails, but it works when sending the finalized email.

As you can see, combining ConvertFlow and ConvertKit together, gives you a powerful way to market to visitors on your website with the right calls-to-action at each stage of your funnel, and personalize your email marketing campaigns.

Ready to supercharge your marketing by launching on-site marketing campaigns, fully synced with your ConvertKit audiences?

If you’re currently using ConvertKit for your email campaigns, then go ahead and create your ConvertFlow account to start using this powerful integration.

If you’re a ConvertFlow user, and want to get the power of Infusionsoft, with the ease of Mailchimp, then check out ConvertKit to start simplifying your email marketing today!

About the author
Jonathan Denney
Co-Founder & CTO, ConvertFlow
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Jonathan Denney leads product at ConvertFlow. After running a conversion marketing agency, Jonathan co-founded ConvertFlow with his brother Ethan Denney to help brands build conversion funnels without code or waiting on developers. Since then, ConvertFlow's no-code funnel builder has helped launch 100k+ conversion campaigns, across brands such as Volkswagen, NectarSleep, CampingWorld and more.