How to Create a Brevo Popup

Brevo covers email, SMS and automation, and includes signup forms. What it doesn't give you is much control over when a popup appears or who sees it — which is usually why people end up building them elsewhere.

This guide covers building a Brevo popup with proper triggering and targeting. Contacts still land in your Brevo lists.

Step 1: Connect Brevo

From ConvertFlow's Integrations area, click to connect with Brevo.

In Brevo, find your API v3 key under SMTP & API.

Paste it into ConvertFlow.

ConvertFlow then pulls in your Brevo lists.

Step 2: Pick a format

Overlay popups are centered and command attention. Hook popups sit in a corner and are less disruptive.

Step 3: Set the trigger

• Exit-intent — as the visitor moves to leave; on mobile, a back-tap
• Scroll point — after a set percentage of the page
• Timed delay — a set number of seconds after load
• Click triggered — opens from a button or link
• Cart triggered — after an item is added to the cart

Set suppression so the popup stays hidden for a number of days after someone closes it.

Step 4: Keep the form short, then ask

Custom fields map by selecting the Brevo field from a dropdown.

Preset contact fields are mapped from the Fields button on your Integrations page.

Turn on email verification so invalid addresses don't reach your lists.

Step 5: Style it

Step 6: Add subscribers to the right list

In the Actions tab, add the automation that adds the contact to a Brevo list, then use conditional actions so a different answer sends them to a different list.

Step 7: Launch and suppress for subscribers

Brevo supports segment targeting, so exclude anyone already on your lists. Existing subscribers are your most frequent visitors — without this, a large share of impressions goes to people who can't convert.

Step 8: Split-test

To see templates and the full feature set, visit the Brevo popup builder.