Each webinar landing page has those four foundational elements. But you can also go above and beyond with your registration page—like Foundr did with theirs.
Above the fold is a headline backed up with real numbers to show the impact someone can get from watching the webinar. There’s also a video so that people landing there have the choice of reading text, or watching a video.
Plus, there’s a mini countdown at the top of the page to create urgency, and a social proof box in the bottom corner that gives social proof. It shows people who have recently registered to attend the webinar:
2. Search Engine Journal’s webinar page
You need key information (like an email address) to invite people to your webinar. That’s why businesses run them in the first place: they’re a great way to collect leads and build an email list.
You don’t have to settle with a single email address field, though. Take this webinar landing page from Search Engine Land.
The webinar registration form has lots of required fields that give the company tons of valuable information about their attendees. They know the company they work for, their job title, and the industry they work in. Search Engine Land can use that data to send personalized content, and push them through their own sales funnel:
3. Shea Global’s webinar sign-up form
Regardless of what type of content you’re giving to your audience, it needs to revolve around a pain point: something they’re experiencing that your brand, product, or service was designed to help.
This webinar registration page from Shea Global does exactly that. The description copy highlights why there’s a problem with customer service (backed up with research and statistics), which leads into how their webinar helps attendees combat the problem. Why wouldn’t you want to sign up?
4. PayKickstart’s webinar landing page
It’s important to think of the first impression somebody will have when landing on your webinar registration page. You don’t want them to feel overwhelmed with a huge wall of text.
What’s great about PayKickstart’s webinar landing page is the fact that the sign-up form is obvious. It’s above the fold and just below the headline so you don’t miss it. It also doesn’t ask for an overwhelming amount of information: just a name and email address to get access to the webinar.
5. Dr Karen Litzy’s webinar sign-up page
A call to action is the button people click after giving their information. It means they want to attend the webinar, and have actually taken action to do so. But part of the trouble of doing that is making it convincing enough to click, in the first place.
Dr Karen Litzy created a landing page for a recent webinar that has a superb call to action. Instead of a form (that might look daunting for visitors), they have a simple “claim my spot” button. This works because it’s using the first person—”my” instead of “your.” It puts the focus on the attendee and allows them to relate to the call to action.
6. Convert’s landing page for webinar
Who said a webinar registration page had to be a full-length page? You don’t need to use tons of space on the page and encourage people to scroll down. Convert’s landing page, for example, shows all of the key information above the fold.
Again, this helps prevent visitor overwhelm. They don’t need to scroll through walls of text, and use the search feature to figure out when the webinar is. The four key elements of a webinar landing page—title, description, date, and call to action—are all there for them to view without scrolling down.
How to create a webinar landing page with our templates
These webinar landing page examples are a great foundation for your own.
To create your own webinar registration page, check out the templates available inside ConvertFlow. They’re all professionally designed and completely customizable—meaning you can change the content, fonts, and colors without hiring a designer.
You’ll have the option to make the webinar registration page public on your own website, by adding your own domain to make the URL branded.
You’ve got your landing page set-up for a webinar you’re about to launch. Great job! But you also need to put in some work to drive people to the landing page. That’s how you start collecting lead information and building your audience.
Start to do this by:
Adding a link in your email signature. Do you have sales teams communicating with potential customers? Add a link to the webinar landing page in their email signatures to direct them there.
Use a sticky bar announcement. Target people already visiting your site with a small banner at the top of the page. You can announce the title of the webinar and when it’s happening, with a call to action that directs them to the sign-up page.
Share the link on social media. Announce the webinar to your existing network with social media. Also reach further afield with posts elsewhere—such as Quora, Facebook Groups, and LinkedIn Groups. That way, you can reach a new audience.
Get the webinar landing page template for free
Now that you have a game plan for promoting your webinar landing page, get started with this free ConvertFlow template:
Elise is a writer at ConvertFlow, and expert in B2B marketing. She's been featured in publications like ConversionXL, HubSpot, CoSchedule, Content Marketing Institute, Databox, and more. You'll usually find her cooking up some high-quality content for the ConvertFlow blog or campaign library.
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