You want to make it easy for visitors to contact your business whenever they need to. Failing to do that might frustrate your existing customers, and stop new potential customers from buying from you. There’s one thing that can save your Shopify site from experiencing that first-hand: a form.
There are hundreds of reasons why a website visitor might need to get in touch with you.
The only problem? The traditional contact form, which just has a generic email address for visitors to use, might not be the most effective way to deal with enquiries.
You want to make it easy for visitors to contact your business whenever they need to. Failing to do that might frustrate your existing customers, and stop new potential customers from buying from you.
There’s one thing that can save your Shopify site from experiencing that first-hand: a form.
What is a Shopify Form?
A Shopify form is a form you have on your website that helps visitors do something. This might be:
Requesting an appointment
Contacting your support team
Personalizing a product or service
Signing up to your mailing list
Having those forms available on your Shopify store means visitors can complete those actions—which you’re likely considering as conversions.
It beats a standard “here’s our email address” message; one that could actually do the opposite. Customers have to think about what they want to email. Yet with a Shopify form, they’re given prompters and/or checkboxes. You get the information you need, and it’s easier for visitors to hand it over.
6 Shopify form examples
With so many types of Shopify forms you can add to your website, let’s take a look at six different examples. You’ll be able to see which are important for your own site.
The most obvious (and important!) form to have on your Shopify website is a contact form. This gives people—whether they’re existing customers or not—the option to get in touch with your team. It’s their first point of contact if they need help with something.
So, what should a contact form look like? This example from 49th Coffee proves it doesn’t have to be anything complex. Simply ask for a person’s name, email address, phone number, and message.
That way, you have two different contact methods to return the message and answer their questions.
2. Gymshark’s sign-up form
You should also have a Shopify form that allows shoppers to sign up to your mailing list. Why? Because email marketing has the potential to convert visitors into customers—which is great if they’re not ready to buy there and then.
We can see this in action on Gymshark’s website. They’ve got a pop-up box that asks for information about their visitor.
But what’s interesting is that they’re not just asking for a name and email address.There are fields to collect a visitor’s birthday and gender. That way, Gymshark’s email marketing team can use data from the Shopify form to personalize. They can send birthday treats and recommend gender-specific products.
3. Popcharts’ wholesale enquiry form
Do you have various reasons why a customer might email you? Shopify forms are a great way to separate emails about different things.
This form on Popcharts’ website, for example, is set-up purely for wholesalers to contact them. Those enquiries don’t get mixed up with emails about sales, customer support, or new business development in one giant inbox. It’s one form for one thing.
4. Toufie’s appointment booking form
You don’t need to sell products to make the most out of Shopify forms. In fact, you can use forms to take bookings or appointments, instead of going back and forth with a customer to find a date.
Take this Shopify form example from Toufie. You’re asked for your name and contact information (like your email address and phone number.) Then, you can use the calendar beneath the form to pick a date that works for you.
5. Telegramme’s personalized product form
There’s no doubt that adding an option for customers to personalize an item is a great business tactic. Research shows that one in four shoppers personalize products they’re buying online.
You can handle those personalization requests through a Shopify form on your product pages. Take this example from Telegramme. It has a dropdown for people to choose their frame and title, alongside text boxes for customers to add what text they’d like to have on the print.
6. If I Made’s email sign-up form
Unsure where to put your Shopify email boxes? A pop-up is a great way to get someone’s attention, and make sure they don’t exit your website forever without leaving their information.
This pop-up box appears on If I Made’s homepage. It asks for the basics (your first name and email address), as well as what you’re interested in. This simple checkbox allows the brand to send content their subscriber is actually interested in, which boosts the chances of their emails being opened—and land a sale, as a result.
How to create a Shopify form
There are tons of different uses for your Shopify form. Luckily, the templates available inside your ConvertFlow account can take the stress out of creating and designing forms that actually work.
We’ve got Shopify form templates for each use we’ve described and more, including:
Email subscription pop-up forms
Contact forms (broken down for each type of enquiry)
Appointment booking forms
Website feedback forms
Account creation forms
They’re professionally designed, but completely customizable. Change the colors, fonts, text, and images to match your eCommerce store’s branding. You’ll see changes in real-time, and once the code is added to your Shopify site, nobody will spot the difference.
Each form template can be synced with your Shopify store, too. That means you’ll always see results in your site’s back-end—no copy and pasting needed.
Elise is a writer at ConvertFlow, and expert in B2B marketing. She's been featured in publications like ConversionXL, HubSpot, CoSchedule, Content Marketing Institute, Databox, and more. You'll usually find her cooking up some high-quality content for the ConvertFlow blog or campaign library.
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