Cake Order Form

Cake Order Form Examples & Templates

Whether you own a bakery or sell cakes online, you'll need a reliable and easy-to-complete cake order form for your customers to fill out. Here are some examples and templates to get you started.

Do you own a bakery and want to sell your cakes and goods online? You’re probably looking for a better way to handle custom orders.

An online form could be your secret weapon. Not only can use it to manage orders, but you can use one to accept online orders through your ecommerce site—and reach a whole new range of online customers.

The best part: you can get started instantly with a cake order form template.

What is a cake order form?

Before we dive in, let’s be clear on one thing: If you sell cakes either online or in-person, you’ll need a cake order form. 

The form itself is usually embedded on your website. It collects details about the cake your customer wants to order.

(It also can be printed and used in-store if customers drop-in to request a custom cake.)

A cake order form usually includes:

  • The flavors and colors they’d like
  • How many servings the cake should have
  • What time they’d like to pick up their order (or have it delivered)
  • Whether it’s for an occasion
  • If they want any special messaging on the cake

Plus, don't forget to give space or create a specific form field for anything else that may be unique to your business.

6 cake order form examples

Ready to start collecting online orders for custom cakes? Let’s take a look at six awesome cake order form examples that’ll show you what yours needs to include.

1. Sprinkles Cupcakes 

First up is this page from Sprinkles Cupcakes. It’s the order form you’ll see once you click the “custom order” link on their main website:

Sprinkles asks what type of order you’d like, followed by your contact information. You’re also asked to enter the date you’d like to collect the order, alongside the bakery and time you’ll be picking it up. 

What’s great about this cake order form, though, is that it’s easy to digest. The graphics alongside in the “order type” boxes make it easy to find the option you want.

2. Costco 

Here’s another example that proves a cake order form is crucial to making sure you’re getting the information you need for custom orders.

Costco’s custom cake order form asks you to choose a design. Then, you can pick the cake flavors and colors, and add a message that you’d like to be written on the cake itself. Finally, you’re asked for your personal information to process the order:

3. Patisserie Valerie 

Here’s another cake order form example from Patisserie Valerie:

Yet, instead of using it for custom cakes from scratch, they’re using the check boxes to collect customizations on standardized products sold through an ecommerce store. It’s a form of upselling to increase sales and order value: adding more customizable options (at an extra cost) to a standard cake.

This is great for inventory management.

You don’t need to create a brand new cake from scratch for customers to get a personalized cake. Instead, they can use this cake order form to customize their cake with candles, writing, or toppers.

4. Waitrose 

Like Patisserie Valerie, Waitrose also uses the personalized add-on options to manage custom orders.

This page, for example, gives the option to add a free, personalized message on a standard cake:

(If you don’t want to customize the cake, simply hit the “no thanks” button.)

However, this cake order form shows important information on the page itself—including how many it serves, and how much notice Waitrose's baking team needs to create the custom order. Knowing this information before heading to the checkout page can help reduce the number of abandoned shopping carts.

5. Candy’s Cupcakes 

This order form from Candy’s Cupcakes is at the other end of the scale to Waitrose and Patisserie Valerie because it's specifically trying to cater for a highly customizable cake made from scratch:

It's also different to the other cake form examples we’ve shared already because it’s not on a defined landing page. Instead, the order form is on the generic contact page— capturing people landing there who want to request a custom order.

The form itself requests key information about the order.

It asks for the cake type, which gives the baker more detail on what the cake should look like. But there’s also a separate “notes” section for the customer to add even more detail about what they want the cake to look (and taste) like.

6. Charm City Cakes 

The cake order form on Charm City Cakes' website is more complex than the others we’ve shared. It asks for extra detail—including event date, the client’s budget, and delivery location (which is great to collect at this point to help planning with last mile delivery):

However, one of the smartest fields is the “how did you hear about us?” question. The Charm City team can use these answers to judge how well their marketing and advertising campaigns are doing. 

For example: if most of their customers find them through billboard advertising in the Los Angeles area, they know to continue with that strategy.

Cake order form templates

Are you convinced that a cake order form helps you collect the information you need to make custom orders?

Here’s where things get even better: you can find form templates inside your ConvertFlow account, ready to customize and start taking orders for your cakes and bakery products. Each already has the basic fields you need to take custom orders, but you can add extra fields if you’d like to collect more information (like the “how did you find us?” question from the example above).

Browse the templates below and find the one that best fits your needs.

You'll be able to customize your cake order form template using the drag-and-drop editor, and also add your brand colors and fonts. You can even set your form to complete over multiple steps, so you're not overwhelming visitors by asking for huge amounts of information in one go.

Once you’ve finished editing your template, just choose to:

  1. Embed it directly onto an existing or new page on your website
  2. Add it to a multi-step popup that appears on your site
  3. Create a site message to collect order info in the sidebar of your site

Here's some form templates and pages you can use as a starting point to create the examples we shared above:

About the author

Elise Dopson

Contributor, ConvertFlow
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Elise is a writer at ConvertFlow, and expert in B2B marketing. She's been featured in publications like ConversionXL, HubSpot, CoSchedule, Content Marketing Institute, Databox, and more. You'll usually find her cooking up some high-quality content for the ConvertFlow blog or campaign library.